Comments on: How To Use Twitter For Business: 5 More Incredibly Interesting Case Studies

By: Why Is Twitter Such A Success? | Zehra Seda ÖZNUR

Why Is Twitter Such A Success? | Zehra Seda ÖZNUR — Sun, 25 Dec 2011 10:50:53 +0000

[...] as email and instant messaging or the simple yet still going gangbusters social media channel calledTwitter. ..they are dead simple. It doesn’t get much easier than keeping your message to 140 characters [...]

By: Anonymous

Anonymous — Wed, 09 Nov 2011 06:38:00 +0000

Hi Dianne,
I also provide a service (small tech startup) and find it difficult to reach users. What tactics do you use?

By: Anonymous

Anonymous — Wed, 09 Nov 2011 06:37:00 +0000

Hey Jeff,
Thanks for the list. Do you have any examples of small tech companies or technologies that have shown great success on Twitter or other social media sites?
Thanks!

By: malika bourne

malika bourne — Fri, 28 Oct 2011 06:36:00 +0000

Thanks,Jeff. this is my favorite of your posts so far. Please keep them coming. I am learning a lot from you. Malika

By: Bramerz | a digital media and marketing agency. » How is Twitter maintaining its growth rate?

Fri, 10 Jun 2011 12:47:41 +0000

[...] smaller brands really been able to use Twitter to generate ROI? Here are a few examples and case studies proving Twitter’s effectiveness for businesses but these are still not common knowledge, [...]

By: Concrete Reclaiming

Concrete Reclaiming — Sat, 07 May 2011 10:57:00 +0000

need to see some BtoB success stories!

By: Anand George

Anand George — Fri, 25 Feb 2011 01:53:00 +0000

Interesting…

By: macca

macca — Wed, 08 Dec 2010 08:20:07 +0000

Thanks, that was not only interesting but extremely useful. Very stimulating seeing how others have embraced Twitter to communicate with their audience in an effective way. Am looking out for your next one.
macca

By: Dianne Jewell

Dianne Jewell — Fri, 03 Dec 2010 23:53:09 +0000

I provide a service rather than a tangible product so its harder to make offerings but it can be done. Its the old ‘foot in the door’ concept and its still a winner!

By: Pauli

Pauli — Fri, 26 Nov 2010 08:09:25 +0000

We have been using Twitter for B2B successfully or so it seems.
Or At least we are happy with the results, We have been doing a weekly email newsletter for years but now we post on it on our blog and then retweet it from there.
Out Email newsletter was still our best reach marketing method but our top customers weren’t reading it.
We started using Social Media when our Email readership started decreasing reasoning that we a new way to engage our customers.
Additionally we follow our IT vendors of interest Twitter accounts on our Twitter account (ExpressDataNZ).
We had great feedback when we created a list exclusively of our IT vendors (ExpressDataNZ/Vendors)
We aggregated all the various IT Vendor Twitter Accounts into this list which has given us and our followers easy visibility of the latest news from our IT Vendors.
Twitter generates traffic to our blog site with headline type tweets.