30 Tips On How To Make Your Company's Blog Rock

Written by Jeff Bullas - View Comments
Categories: Blog, Blogging, Content Marketing, Inbound Marketing


Writing an article for your company blog is not for everyone. Just trying to come up with ideas for the blog can be a challenge. At the end of the day there is one important element that is absolutely essential and its name is “Passion” with a capital P…. I couldn’t write about cooking, it bores me. ….Putting pen to paper about gardening would turn me to drink. So there you have it, it’s the one core ingredient required or else your blogging journey will not be a lifetime adventure but just a weekend away.

So you have the passion, you can spell, you don’t mind writing a few sentences and your grammar ain’t half bad, so what’s next. Well it helps to create the right mood, the right eco-system to help facilitate a creative writing head space.

Over at the inspiring Zen Habits blog to which I have my Google reader plugged into, I came upon an article titled “9 simple ways you can bring yourself into flow” which provided some great strategies on how to get into creative flow for writing. The 9 ways are below in simple format

  • Pick a enjoyable, challenging activity – this means passion
  • Eliminate distraction
  • Think before you do
  • Isolate yourself
  • Let go
  • Give yourself a time limit
  • Keep moving
  • Don’t think
  • Practice

So we have laid the platform for a creative blog writing environment, what are some tips on keeping that blog post cupboard full of ideas and your company’s blog pumping out great content that will change your business.

1. Industry News – whats happening this week, this month

2. Industry Trends – where is the industry going, what are the emerging hot segments

3. Customers Pain Points – Write posts that provide solutions for your customers problems

4. Customers successes – Write up a case study about a clients successful project, they will often let you publish their name

5. What not to do – highlighting where something hasn’t worked (the names shall remain anonymous of course)

6. Create a video blog post by interviewing a successful client – this can a powerful providing authentic evidence of authority and credibility for both you and the client

7. Write articles for the different types of customers that are relevant for each of  your vertical markets

8. Brainstorm blog post topics with colleagues and management and create a list for future reference and planning

9. Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas

10. Look through your latest news releases for ideas

11. Sign up other staff to write on topics in your industry or market that they are passionate about

12. Develop a series of how to blog posts

13. Turn the “how to” blog posts into short videos

14. When you have a great idea, go straight to your “add new” button and write the headline and save it as a draft or write it down before you forget it.

15. Include a great iconic image at the start of the blog that catches the eye

16. Case Studies are always popular to write about and not just your own

17. Place Powerpoint presentations on your blog by posting  and then embedding links from Slideshare

18.  Run polls and surveys on your blog

19. Create great headlines that catch people attention and makes them want to read the rest of the article

20. Add credbility banners such as how many subscribers, number of hits, blog grade and any awards

21. Provide “share this” buttons to Facebook and Twitter as a minimum

22. Implement “subscribe” buttons via RSS and Email

23. Write in bite size chunks and use bullet points so readers can quickly and easy consumption

24. Break up large blocks of text with iconic and interesting images

25. Take screen shots to place in your post using Software like Snagit to highlight points .. a picture is worth a 1000 words

26. Be yourself even if it is a company blog.. be authentic.

27. Optimize your blog for SEO (Search Engine Optimization)

28. Promote and distribute your posts on to other social media platforms such as Facebook, Twitter and LinkedIn

29. Make the blog easy to find on your company’s web page with a large bannner or button

30. Finally, have fun, mix up the types of posts and add some humour occasionally

What makes your blog rock? Look forward to hearing your suggestions



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  • http://www.greggmorris.com/curated-stories-weekend-feb-21-and-12-2010 Curated Stories Weekend Feb. 21 and 12, 2010

    [...] 30 Tips On How To Make Your Company’s Blog Rock Published: February 20, 2010 Source: Jeffbullas's Blog Writing an article for your company blog is not for everyone. Just trying to come up with ideas for the blog can be a challenge. At the end of the day there is one important element that is absolutely essential… [...]

  • http://www.synthesio.com/corporate/gb_index.php Synthesio

    Great tips, as always Jeff. I certainly get blocked on ideas sometimes but you’re absolutely right, if you don’t have a passion for what you are doing, how can you possibly write about it?
    Thanks :)

    Michelle @Synthesio

  • http://snapio.wordpress.com Rick

    Jeff these are all great tips – We are in the process of starting our first blog at my company and it can seem to be an impossible task to get started on. Thanks for the pointers and if you have any deep little secrets I always have an ear to the ground!

  • http://www.ingagenetworks.com/ Courtney Wiley

    Great list of 30. I would also add: “Try your hat at a guest blogger or two.” This could add credibility to your site as well, especially if the person is influential in his/her space.

  • http://www.jeffreyogden.com jefflogden59

    Great list, Jeff. I’ve been doing these for Fearless Competitor — daily updates. And its popularity has grown by leaps and bounds.

    Jeff Ogden, President
    Find New Customers
    http://www.findnewcustomers.net
    http://www.fearlesscompetitor.com

  • http://www.istnc.com Ivan Kurniawan

    Nice article..I tell my friend to read this and bookmark..

  • http://www.istnc.com Endlessfreak

    Nice article..I tell my friend to read this and bookmark..

  • Pamela Jackson

    This is great. We’ve been working on revamping our VERY new blog (for the German American Chamber of Commerce, a non-profit that aids businesses from Germany to enter the US market) and its been a lot of back and forth as to how to go about it. This has been distributed to everyone working on the project :) Thanks Jeff!

  • http://www.mRELEVANCE.com Carol Flammer

    Good list. I just shared it with all of my clients who have blogs. Hopefully it will help them with inspiration the next time they don’t know what to write!

  • http://spinsucks.com Gini Dietrich

    A few other ideas that work really well for us:

    1. Ask your readers what they want you to write about
    2. Let your readers pimp their own blogs in your comments section (we’re going to do this on Thursday of this week)
    3. Ask questions
    4. Create contests (which goes along with your poll/survey idea)
    5. Install the SEO All In One pack on your WordPress blog
    6. Use StumbleUpon and AllTop to increase your readership
    7. Create content for Associated Content by republishing your blog posts there (it helps with readership and news outlets will republish your content on their sites)

    Let’s see if I can come up with three more to round out to 10. Hmmm…

    8. Comment on other blogs and news articles to show your thinking/expertise, but also link people back to your blog
    9. Make sure, when you use Twitter to promote your blog post, that you’re tweeting about it more than once a day
    10. Subscribe to SmartBrief newsletters, RSS feeds, and Google alerts in order to find ideas for new content (that’s how I found this blog!)

  • http://www.spinsucks.com/blog/blog-tips-how-to-blog The Fight Against Destructive Spin » Blog Archive » Blog: Tips on How to Blog

    [...] blog post that caught my eye, however, is one that has 30 tips for making your blog rock. As I started to comment, I realized I had 10 additional ideas, which I share with you here (but [...]

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  • Trish Nettleship

    Great points. I tried to share this with others I thought might be interested, but couldn’t find the share this app.

  • http://jbianchi777.wordpress.com/2010/03/04/building-your-business-blog/ Building Your Business Blog « Bianchi Biz Blog

    [...] For more tips on enhancing your blog, see this helpful article by Jeff Bulla: http://jeffbullas.com/2010/02/21/30-tips-on-how-to-make-your-companys-blog-rock/. [...]

  • http://twitter.com/mnburgess Mark Burgess

    Excellent, authentic list very suitable for sharing! Well done.

  • http://www.ryanpinnick.com Ryan Pinnick

    Great list – I will add this to my social media strategy list and pass on :)

    Love your work

  • http://www.charmainelimblog.com Charmaine

    Very informative post, Jeff . Thanks

  • http://jeannemariephoto.com Jeanne Viggiano

    fabulous information Jeff, I guess for me what’s been challenging is I’m a photographer, I feel that most want to see my images in order to hire me and seek out my personality.
    My goal for this year is to add more informative content on hiring the right photographer.

  • http://jeffbullas.com/2010/03/24/the-5-top-social-media-blog-posts-for-2010/ The 5 Top Social Media Blog Posts For 2010 « Jeffbullas's Blog

    [...] Number Three: 30 Tips On How To Make Your Company’s Blog Rock (2,496 readers) [...]

  • http://www.sunrisesigns.com/our-blog adamsok

    Jeff, terrific article! I have been searching for some biz blogging inspiration and this is it! Thanks for sharing. Can’t wait to implement…..now I just have to turn off the TV ;)

  • http://www.sunrisesigns.com/our-blog adamsok

    Gini,

    Thanks for the follow up suggestions, I found these very helpful as well. Can I ask you, how would you use StumpleUpon and AllTop to increase your readership?

    Thanks,
    @adamsokoloff

  • netlocalsearch

    Wow, great ideas…..I was just blogging to others about the time it takes to keep track of everything.

  • http://questprblog.com/585/the-fab-four-our-favourite-bloggers/ Quest PR Blog » The Fab Four – our favourite bloggers

    [...] Jeff Bullas – A dynamic communicator from Sydney, Jeff specialises in digital marketing, blogging and Social Media. His blog also features a website grader so you can check out how you’re doing against the competition. My favourite posts include  20 things you should share on social media and 30 tips on how to make your company’s blog rock. [...]

  • http://amphotographystudio.blogspot.com Amanda Hill

    @Jeanne I am also a photographer and it is difficult to know what to focus on in blog posts that are not showing off my latest work. I will try recruiting guest bloggers who are in the wedding field. Since my target audience consists of brides, hope it works!
    This is a great article!

  • http://spinsucks.com Gini Dietrich

    Hey Adam! We post ALL of our content on StumbleUpon, AllTop, Associated Content, and Delicious and it helps immensely both with SEO and with finding new readers. You really don’t have to do much more than that.

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  • http://abbyandizzysmom.blogspot.com Erin

    Wonderful suggestions and definitely some food for thought (although I am just a lowly mommy blogger of sorts). I came over via Gini Dietrich’s tweet.
    ;-)

    Thanks for helping us newbies out!

  • http://jeffbullas.com/2010/05/03/10-simple-questions-to-assess-your-ceos-marketing-iq/ 10 Simple Questions To Assess Your CEO’s Marketing IQ « Jeffbullas's Blog

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  • http://www.TempoLiveEvents.com Nancy Spooner

    I am going to be practicing your preaching! Thanks so much for the ideas and insight!

  • Barbara Vogel

    Jeff, this post provides outstanding fodder for blog idea generation and since I’m in the process of starting a blog, it gives me a great head start. THANKS!

  • http://www.WebTechUniverse.com Dave Heinrich

    Excellent comment! I know a dozen friends to ask! Many thanks.
    Dave.

  • http://www.WebTechUniverse.com Dave Heinrich

    Hi Jeanne,
    Also, in the meta tags for your photos, make sure the labels/words are what you want them to be – search engines can’t “read” photos, only the labels/meta tags.
    All the best,
    Dave

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  • http://www.verndale.com Verndale

    Great list! I will keep these in mind for our blog. I would just add to try and be consistent when posting your blogs. This way your readers know when to come back for more! This is something we are working hard at…www.verndale.com/ourthinking

  • http://www.spinsucks.com/followfriday/recommended-blogs-2/ Recommended Blogs | The Fight Against Destructive Spin

    [...] blog is simple, Jeff Bullas’s blog. I first discovered him when he blogged about 30 ways to make your blog rock. I had 10 additional tips, which I shared on his blog in the comments, and then blogged about it [...]

  • http://www.spinsucks.com/social-media/blogging-tips-52-different-ideas/ Blogging Tips: 52 Different Ideas | The Fight Against Destructive Spin

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  • http://twitter.com/dhatfield/status/18353759109 danielle hatfield

    30 Tips On How To Make Your Company’s #Blog Rock http://ow.ly/2a9dP

  • http://twitter.com/notjustagranny/status/18385491335 Cindy Eve

    RT @jeffbullas: 30 Tips On How To Make Your Company’s Blog Rock http://bit.ly/bxmLYQ <gr8 post – thanks :) >

  • http://twitter.com/berniechew/status/18394680728 Bernie Chew

    RT @jeffbullas: 30 Tips On How To Make Your Company’s Blog Rock http://bit.ly/bxmLYQ

  • http://twitter.com/adroll/status/18397354371 What’s happening at

    30 Tips on How to Make Your Company's Blog Rock http://cot.ag/b3tgBn thanks @jeffbullas ^RD

  • http://twitter.com/billy_sticker/status/18431638258 Billy Sticker

    RT @jeffbullas: 30 Tips On How To Make Your Company’s Blog Rock http://bit.ly/bxmLYQ

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  • http://twitter.com/tsode2001/status/18433939635 Miguel Ángel G. Cano

    Straight to the point: 30 tips on how to make your company’s blog rock http://ht.ly/2aIcB by @jeffbullas – #seo

  • http://twitter.com/tsode2001/status/18434116158 Miguel Ángel G. Cano

    Directo al grano: 30 consejos para que el blog de tu empresa impresione http://ht.ly/2aIj1 (ing) por @jeffbullas – #seo

  • http://twitter.com/tsode2001/status/18434137546 Miguel Ángel G. Cano

    Directo al grano: 30 consejos para que el blog de tu empresa impresione http://ht.ly/2aIjH (ing) por @jeffbullas – #seo

  • http://twitter.com/mylogosource/status/18458296546 Matt Gray

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    RT @jeffbullas: 30 Tips On How To Make Your Company’s Blog Rock http://bit.ly/bxmLYQ

  • http://saraisenberg.com/2010/07/22/social-media-resources-linkedin-facebook-twitter-blogging-general/ Great list of Social Media Resources – LinkedIn, Facebook, Twitter, Blogging, General — for beginners | Sara Isenberg Web Consulting & Project Management

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    [...] Ef þú ætlar að blogga fyrir fyrirtækið þitt, sem ég mæli með, fjallar Jeff Bullas um leiðir til að efla framsetninguna í eftirfarndi grein: (ég held ég hafi gleymt að fylgja leiðbeiningunum sjálfur) 30 Tips On How To Make Your Company’s Blog Rock. [...]

  • http://understandingmarketing.com John Sternal

    Jeff,

    Really great tips here, and ones that have worked well for us. I’ve also had lots of success with a “question of the day” format which gets your readers involved in the community.

    John
    @sternalpr

  • http://johanhburger.com Johan Burger

    Thaanks for some very useful tips. In SMM terms I’m a geriatric, and I find the whole approach stimulating and refreshing. Your inputs are just so helpful!

  • http://www.constructionmarketinguk.co.uk/2010/12/13/the-marketing-assassin-jeff-bullas-and-blogging-2/ The Marketing Assassin, Jeff Bullas and blogging | CONSTRUCTION MARKETING UK BLOG

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  • http://v.vert.is/2010/08/%c3%beu-att-a%c3%b0-blogga/ Þú átt að blogga, þó þú hafir ekkert að segja. | VERT – Markaðsstofa

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  • http://www.coactiongroup.com/blog/2011/05/23/tips-on-making-your-business-blog-rock/ Tips on Making Your Business Blog Rock | Coaction Group Blog | Coaction Group

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  • Lisa Landry

    Jeff, Thanks for always giving us excellent, relevant content. This is exactly the recommendations I needed when I started blogging. Its also the kinds of detailed information my my social media marketing seminar audiences are looking for so I’m sure to be tweeting your link.

    Lisa Ann Landry – Corporate Trainer
    I’m an exuberant force of light… Come light up your life
    http://www.imagedevelopmentgroup.com/speakers.html

  • http://www.goodhelpweb.com Goodhelp

    Though this post was written a year ago (it is now July, 2011), Google has updated its system and penalizes for “duplicate content.” There could be a problem simply reposting entire blog entries on other web sites. Just sayin’!

  • http://twitter.com/maryann2310 Mary Ann Galicia

    I agree, passion is really the key to be successful on blogging. As well as determination.

  • http://twitter.com/maryann2310 Mary Ann Galicia

    I agree, passion is really the key to be successful on blogging. As well as determination.

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