Comments on: Who Is Winning At Social Media Marketing: Ford or General Motors ?

By: Anonymous

Anonymous — Mon, 24 Oct 2011 07:00:00 +0000

I think it’s very important to make comparisons like these make it clear who is and who is not receiving.

By: How Long Will The Social Media Hype Last? | | | LebanonFirst14M | News BlogLebanonFirst14M | News Blog

Tue, 20 Sep 2011 10:55:08 +0000

[...] Brands are using social media monitoring suites, tools and apps for monitoring buzz about their brands so as to quickly answer and respond when sentiment goes pear shaped. (If you write something negative about a brand on your blog and tweet it …don’t be surprised if you get a tweet or blog comment in response.. I have, both from Ford and General Motors). [...]

By: Taiwo Oyewole

Taiwo Oyewole — Fri, 04 Feb 2011 21:04:00 +0000

I think it is very important to do comparisons like these so that it is clear who is getting it and who is not.

By: Taiwo Oyewole

Taiwo Oyewole — Fri, 04 Feb 2011 21:02:00 +0000

I think this is brilliant Jeff. I have been trying to develop a similar approach for the financial services sector.

By: Pam Seaman

Pam Seaman — Thu, 06 Jan 2011 20:20:39 +0000

A positive sharing back and forth. Thanks to all for keeping it professional and setting the example for all to follow.

By: Proof that Digital Marketing Works for Auto Dealers | Beyond Social Media Marketing... Entwine Inc

Tue, 30 Nov 2010 06:30:03 +0000

[...] Michael Wiley, GM Director of New Media says ”The secret to GM’s success is listening to conversations, including the negative comments.” GM is targeting the 80% not in the market to purchase. They are “turning to social-media to engage in meaningful connections with their customers.” [...]

By: Justin

Justin — Sun, 25 Jul 2010 19:21:20 +0000

It was a great analysis and take on the state of social media today. I notice that Ford has carefully placed product placement in movies and TV in the past and they followed the model of not in your face. We all remember the ridiculous product placement with Fed Ex and Tom Hanks-Castaway. Here is a great example of recent product placement-The recent episode of Entourage when the owner of the football team is walking across the field and talking on his cell, and you faintly see ATT on the scoreboard in the back. Puts the idea in people’s head. Does it bring them sales? If people subconsciously identify cool Entourage with ATT, yes (Ferrari USA). I think that product placement should be like the ATT example. If we look at the Old Spice ads by Weiden Kennedy, we see major attention to Old Spice but an actual decrease in sales or no increase, depending on who’s stats you view. There is a simple solution to that problem, but, unfortunately, neither Old Spice nor Weiden Kennedy get it. I get it and could easily solve that problem and increase sales. Again, I will stress the point, attention is worthless (almost) if it doesn’t increase sales at some point. Axe had the brilliant idea to go to 20 colleges/musicians and pay them $1,000 to give away samples and promote their product-resulting not only in fantastic branding and attention, but also an increase in sales. Great idea again, but it would never work for Old Spice. GM has an image issue that could be solved. Ford is working one angle that will bring them additional sales, but is short-term in nature. I spoke with a marketing exec from Mazda years ago and he insisted that companies that he sponsored bring a Mazda to the event and feature it. I tried to explain why he was wrong, but he refused to listen. I listened to an older recording from a genius who said one small change can me the difference in success or failure and it is recognizing that change and implementing it that will determine success.Good luck to all and let me know if you want the right answers to your marketing campaign.
Justin Routt
Producer/Birch Creek Films

By: Ivette Means

Ivette Means — Thu, 08 Jul 2010 15:09:22 +0000

RT @jeffbullas: Who Is Winning At Social Media Marketing: Ford or General Motors ? http://bit.ly/bvsmBC

By: Rick Studdard

Rick Studdard — Fri, 02 Jul 2010 07:45:22 +0000

RT @xanpearson: Who Is Winning At Social Media Marketing: Ford or General Motors ? http://bit.ly/bvsmBC by @jeffbullas

By: Xan

Xan — Fri, 02 Jul 2010 07:42:51 +0000

Who Is Winning At Social Media Marketing: Ford or General Motors ? http://bit.ly/bvsmBC by @jeffbullas