Presentation: How To Use Social Media To Market A Large Event

Written by Jeff Bullas - View Comments
Categories: Social Media Marketing


Today I had the great opportunity to present to a socially vibrant class of undergraduates at the International College of Management on the growth of the web in the last 20 years, the new rules of How Social Media Plays A Major Role For Marketing And Publicity Of Large Eventsmarketing and how social media marketing is transforming the marketing industry. I also listed 3 case studies on how events have been marketed with social media.

Here are some interesting web facts and figures starting from 1990 about the history of the Internet which we covered in the presentation.

  • First Website in 1990
  • 130 Web Sites in 1993
  • 16 Million Users in 1995
  • 1.8 Billion Users in 2010
  • 234 Million Websites in 2010
  • 90 trillion – The number of emails sent on the Internet in 2009
  • 247 billion – Average number of email messages per day
  • 738 Million Internet users in Asia in December 2009
  • 252 Million Internet users in North America. In 2009
  • 30 billion – photos uploaded to Facebook per year 2010

The college is situated on what must be one of the prime locations in Sydney overlooking Manly Beach on the North Head just near the entry to Sydney Harbour. The campus buildings are grand sandstone halls that make you feel like you are in Oxford or Cambridge. It almost feels like a Harry Potter movie.

How Social Media Plays A Major Role For Marketing And Publicity Of Large Events

It was also intriguing to catch a glimpse of the “Gen Y” perspective on how they view the social media and Web universe. I asked them how many of them were “not’ on Facebook and the class didn’t raise one hand. So doing the very complicated math, 100% of  the undergrads were on Facebook.

Another question I asked was  how many had a YouTube channel?… the response .. 50%, a true “Gen Y” answer which I certainly expected.

The unexpected response to a question I ventured was “what other social media platforms do you use?” and one lonely hand was raised in reply. I asked them if they had heard of

  • LinkedIn
  • Slideshare
  • Flickr

The answer was  “silence”.

I also made a mention of who was using Twitter and one very brave student slowly raised his hand.

So in this post they will experience one of those platforms which at least takes them on the first step of a journey beyond just Facebook and YouTube.

I have embedded the powerpoint presentation in this post which has been uploaded to my Slideshare account which transforms a powerpoint presentation into a slideshow that can be viewed in my  blog  post for viewing not only for my readers but for Anne-Marie Flynn’s class to view online.  An online video of the presentation is also available and will be uploaded shortly.

View more presentations from jeffbullas.


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  • http://Www.ryanpinnick.com Ryan Pinnick

    Very intriguing post. It would be great to see what the results would be like if you did the presentation to other groups like corporates, government, school kids etc

  • http://www.liquidwholefood.com Carolyn from LiquidWholeFood.com

    With 4 teens and 1 pre-teen in my home, Facebook offers them everything they could need on so many different levels to interact and communicate and build relationships. As long as we’re limited to 140 characters on Twitter, I don’t see teens/undergrads signing up any time soon. Only my opinion, but humans have an innate need to interact more than just with a perpetual string of IM messages.

    The real genius of Twitter? Being able to “direct tweet (mail)” targeted individuals who understand you’re a business and want to see WHAT KIND of business person you are. You really do get to see the man behind the mask, so to speak, which is at least what I’d like before I put my money out.

  • http://www.5thelementevents.com Jared Golberg

    I’m an avid Social Media lover and use multiple platforms for connectivity. I am curious and excited to see what the next few years have in store. I was suprised to see that a classroom of students were not tapped into Twitter. For me, Twitter is my main tool to connect and engage with MANY professionals. The amount of content available through Twitter is mind boggling.

    Great post. Looking forward to reading more from you!

    @JaredGolberg

  • http://twitter.com/executiveoasis/status/10837455012 Executive Oasis Intl

    RT @lyksumlikrish: How to use social media to market a large event http://ow.ly/1oK0j #eventprofs

  • http://twitter.com/mzmyria/status/10847472862 Myria Stanley

    RT @lyksumlikrish: How to use social media to market a large event http://ow.ly/1oK0j #eventprofs

  • http://twitter.com/arthurbarbato/status/10868549812 Arthur Barbato

    RT@lyksumlikrish: ten line history of web social media http://ow.ly/1oK0j

  • http://twitter.com/nabilbeit/status/10868801858 nabilbeit

    RT @arthurbarbato: RT@lyksumlikrish: ten line history of web social media http://ow.ly/1oK0j

  • http://twitter.com/justsweetangelz/status/12155868976 Sarah Saldana

    RT @Flipbooks: Presentation: How To Use Social Media To Market A Large Event by @Jeffbullas| http://bit.ly/bSUJx1 #SocialMedia #SMM

  • http://twitter.com/socialmediao/status/12156017604 Social Media-Obama

    RT @flipbooks: Presentation: How To Use Social Media To Market A Large Event by @Jeffbullas| http://bit.ly/bSUJx1 #SocialMedia #SMM

  • http://twitter.com/joylthomas/status/13905892011 Joy Thomas

    A n interesting and educational case presentation on social media marketing for large events http://bit.ly/cbXYEE #eventprofs

  • http://twitter.com/eventsmarketer/status/13924172701 Catch The Monkey

    RT @joylthomas An interesting and educational case presentation on social media marketing for large events http://bit.ly/cbXYEE #eventprofs

  • http://twitter.com/social_techbook/status/14508191232 Social Tech Book

    Presentation: How To Use Social Media To Market A Large Event… http://bit.ly/d2xHIB

  • http://mwcom.se/2011/03/07/mw-tips-2011-03-07/ MW-Tips: 2011-03-07

    [...] How To Use Social Media To Market A Large Event Visserligen en ett år gammal post. Men då jag vet om att många som kikar in här jobbar med evenemang av olika slag så vill jag tipsa om den ändå. Inkluderar en presentation med några utvalda case på slutet. Tweet [...]

  • Anonymous

    Very interesting article.  I was surprised that only one person in the class is using Twitter.  Thanks!

  • http://twitter.com/ashishshukul Ashish Shukul

    Great piece Jeff. Very insightful. Your posts help me become a fast learner!

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