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  • http://fastgush.com Shashank

    I agree with the you, Social media has definitely brought democracy in the online space.

  • http://www.smile.ly JustinAtSmile.ly

    Good Post! I think that personal branding only serves to complement corporate branding. Companies would do well to bolster their “stars” and the faces of the company, and allow for these individuals to grow within the social media space.

  • http://twitter.com/ankurdinesh Ankur

    Thanks Jeff for writing such an interesting post. These “personal brands” definitely do give a human touch to otherwise inhuman corporate branding. But how do we tackle if this personal brands get poached? At the end of the day, they are only “employees” of these organization.

  • http://yourcareerbydesign.com Mary Rosenbaum

    Jeff, this is a great piece on the value of encouraging your employees to develop their personal brands. Another benefit for the corporation is that employees are generally a lot more productive and much more engaged when they understand their personal brands and can demonstrate their value added within the context of their company’s brand and services. Consequently, this increases retention at companies while at the same time make them attractive places for talented professionals to seek employment.

  • Harry J Tucci Jr

    I think it is a great idea if, and only if, the individual is given the freedom to be honest. If the blog is just going to be another advertising mouthpiece of the Executive suite and serves only to reiterate the “party line,” I see no inherent value in it.

    I want people who are not afraid to blog and tweet about their company’s shortcomings or use the social media as a tool for solving customer problems. I do not see any of that really happening yet.

  • sarah sanrey

    Thanks for this information Jeff – am currently running a course to Business students on the importance of an online personal brand and this is extremely useful info and an angle I had not thought about – the positive effect of the personal brand on a corporate one. Thanks!

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  • Coolinsights

    Interesting post on the balance between the corporate and personal brand. One o the challenges I foresee is in sustainability, ie how can an organization keep it’s online communities interested I a key enabler splits the scene. An example as you’ve mentioned is Robert scoble who is still associated with Microsoft despite leaving the organization a long time ago.

  • http://www.facebook.com/prakash.gurbaxani Prakash Gurbaxani

    Have always believed that social media is great for “knowledge” firms. But “personal brands” as subsets and enhancers of the corporate brand is a great perspective. 

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  • Nik the Great

    Jeff Bullas you rock…as clear as it gets.

    • http://jeffbullas.com Jeff Bullas

      Thanks Nik. Glad to hear that I made it clear. :)

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  • http://www.athoning.nl Anton Honing

    Employes shoot be the big promoters of your company, that’s optimal the optimal brand “personal and corporate”.

    It only works when their is trust en commitment in your company.