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  • http://www.toddweisscfa.com @toddweisscfa

    Hi Jeff:

    Great post and very helpful. I think one of the most important aspects is the USP. So many business owners fail to articulate their selling proposition and target their market. Having a clear USP that is easy to understand can help you and potential referral and other marketing sources target your message. Thanks for sharing. Cheers, TW

  • http://www.theorganicview.com June Stoyer

    People love hearing stories, especially true ones! All the more reason why I love interviewing my guests on The Organic View Radio Show! I used to love hearing about the stories behind the reason why people did the things they do. Excellent post!

  • http://oooooozoooooone.com Fatin

    A special post today! I like reading, writing . I got new hobby, i like to leave comments on the best articles that keeps something special in my memory!
    I agree with Todd, the USP is so important in marketing our sources.

  • http://www.thisinpsires.me Francis A.

    I think too many leaders are snoozing in “becoming a leader through Media”. Be the expert in your field! Start your group! Take the initiative! There was a great debate going on in whether to be the “expert” in your field. It was surprising how many people thought it was wrong…why?? Own your product, your niche, your field and teach the rest of us!!

  • http://Selloutyoursoul.com James

    such a good post….what is a good book on storytelling? I’m trying to learn more for marketing pr and also to help me develop my blog selloutyoursoul.com which tells the story of my postgraduate experience

  • http://Gmail.com Angel castro

    Some one should make a show like jersey shore but instead of only Italians different nationaliys and with 13 and 14 year olds and I want To be in it

  • Helentchao

    Great article, Jeff. I saved it so I can savor it more later…

  • Karen Dietz

    Great post Jeff!  As someone who helps entrepreneurs become compelling storytellers your words are music to my ears.  I would also add that your USP can easily be discovered through finding and crafting your core stories (how you got started story, people & results story, vision story, and the why you persist in your business story).  If anyone needs tools to help them, go to my website http://www.juststoryit.com.

    • Carra Riley

      Karen.. thanks for posting this on Google+  Great new resource.. the color of the graphic caught my eye and the content kept my interest.  Thanks Jeff, nice to connect through Karen.

  • http://twitter.com/unwrittenbook malika bourne

    Thanks, Jeff, I needed that. I feel good about my anecdotal education , now.

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