Buffer
Diggin' this content? Sign up for updates... it's FREE!
  • http://www.mikemccready.ca/blog/ Mike McCready

    I LOVE these principles. They resonate with me. It’s just too bad I find some many people who don’t follow them.

  • http://beckhart.wordpress.com/ Rebekah Gregory

    Like the article and agree.

    I married a career technologist who had written 6 books in 7 years when I met him. A year after we were married he asked me to become his business mgr. and publicist. I didn’t know much about being a publicist but by assisting him in his career we were able to put out 17 books in 4 years. He is a very gifted and prolific writer, to say the least, but obviously those numbers, and his full time job, meant no time for anything else.

    I took on the job of business mgr/publicist and found myself in a fly-by-the-seat-of-my-pants crash course situation! It is true, that my author/husband had the exposure that the publishers provided by listing his books on their websites, but not much else; no Facebook, no Twitter, no official website, nothing on YouTube, not even professional photos for his book covers! Aside from finding him on Amazon, and from occasional posts from his blog, he was almost non-existent on the web. He didn’t even own his own name as a domain (eeeek!).

    Now if you Google his fairly common name (PeterHGregory), HE dominates the first several pages because now he is on Facebook, Twitter, Wikipedia, press release distribution services, additional blogs just for particular books, iTunes, and YouTube.

    I know what I’ve added has added value but I’m ready for the next level. Staying up on the latest strategies is a challenge but also essential since they are changing every single day. I’m watching the trends, and looking into ways to clone myself, so I can keep up!

  • http://blog.esimplestudios.com Gabriele Maidecchi

    Overall it’s a big change from traditional media, that’s probably why most brands have got problems adapting, after having spent decades caged in a now old mentality.

  • http://www.clarkstonlegal.com Timothy P. Flynn

    Jeff: This post really captures the essence of how to “social media market” in 2009 to the present. Obviously, it’s a constantly changing media, but your suggestions in this post are spot-on, IMO. It was nice to see that some of the things I’ve been doing for my law firm in this area were covered in this post. As always, there were some great take-aways from the 3-minutes I invested in reading the post as well. Thanks.

  • Ray J. Norris

    Jeff – this is EXACTLY right and SUPER well stated. We have been training and practicing these principles for over a year with great results. People really want to know this message – we receive great response from the workshops we train!

    You are Spot On Jeff!

  • http://www.MoneyMindWorks.com Tony Papajohn

    Thanks for great points. #10 is really what lies behind the other 11. Passion and desire to serve is what shines through and makes other points sparkle.

  • Dr.K.Prabhakar

    I think you should should add values~ if the communication is more a hype people are likely to reject it ~ it needs to reflect the value of people who communicate and receive communication. As pointed out by Tony Passion is another area that required to be added. dr kp

  • Pingback: Friday Five: Brand news, early edition | higher ed marketing

  • Saleem

    Good principles.. will become crucial to adopt for every business house in near future , even in devoloping countries

  • http://www.seamlesssocial.com Jean Marie Bonthous

    Great article, Jeff, what you write here is concise and to the point.
    I’d add: “Clear business objectives” and “Effective measurements”
    Being clear about the desired impact of the social media initiative, and able to effecitvely measure progress on a regular basis towards this goal (easier said than done) are essential for ROI

  • http://uber.la jmacofearth

    Spot on Jeff. I particularly like

    #2 Go Real Time
    I think we’re all getting tired of timed and syndicated tweets and posts. They are merely push marketing. When someone tweets something I expect (desire) several things. 1. that the information is coming from a human and not a bot; 2. that the person who tweeted is actually online at the moment of tweeting (MOT) and is able and perhaps likely to respond if my comment is engaging; 3. that the person tweeting is who they say they are.

    #6 Give Information Away for Free
    This was one of the first lessons of the web. Everybody could put up pages and online brochures, very few could articulate how to do better. Thus began the idea of “thought leadership” in interactive marketing. And that term merely means that the person is communicating in such a way as they are engaging and informative. We should all strive to be “thought leaders” and giving away great ideas and content is the best way to establish your value in the online community and your authenticity.

  • Carme Calles

    13. Do everything possible so this Media has a tangible return: translated “using” into VALUE.
    e.g. The contributions of people can solve real problems!

  • Pingback: Essential Friday Reading – Jeff Bullas’ 12 Principles of Social Media Marketing | Mynewsdesk's Blog

  • Pingback: 12 budord för marknadsföring i sociala medier | Mynewsdesks blogg

  • http://twitter.com/rajanshu Rajeev Ranjan

    Really nice and cool post for beginners..Thanks for the post.

    Webfluenz works in Social Media and real time web. Apart from providing services in the areas mentioned by you, we also give analytical reports in real time to our clients. To know more check out Webfluenz.

  • Daddy-O

    Just getting in to the whole social marketing thing, so thanks for this informative article

  • Nathan Shepherd

     I agree with all that has been said and also would say measure and plan should be a part of the process.  Having a consistent brand is a classic marketing principle that does not always shoe through in social media marketing and needs to be taken seriously. 

  • Peswani Hitesh

    I have just started my Project on Social Media Marketing, so it is of great help for me..!!
    thanks for the post..!!

  • Nathan Shepherd

    I appreciate the article!

  • http://webmarketingcourse.org Srinivas

    Well written article.

    With so much possibilities around for Social Media, I was wondering what would be a good strategy?

    Just focus on a few sites and take as many. But then, not interacting on the numerous sites could prove detrimental.

  • http://www.facebook.com/nasir.engineer Nasir Nash

    Thanks…very helpful

  • Maggie Yau

    like your sharing. It’s so true that the traditional ways of marketing strategies are fading out as the new movement of facebook and twiteer comes. Social media really change and offer a whole new way of delivering your marketing strategies and messages to the right people out there. 24/7 globally.

  • http://twitter.com/engage_attract Anna Trott

    How about #attracting people to you? Other than simply asking “please follow me?” That involves targeting your niche, but getting people and interested enough to follow you has a lot to do with how you engage your audience. You can always follow me on Twitter @engage_attract.

  • Pingback: Why Search, Social Media and Content are Vital for Your Company’s Success

  • http://shanegarrison.com Online marketing blog

    Yes all good pointers must learn to apply them.

  • Johnbrown8974

    Many people does not aware about the techniques and method of the social media marketing. Over here you have shared main principle of the social media marketing. It is integral part of the search engine optimization. social media marketing for higher education

  • http://www.bootogs.co.uk/ Adele Booth

    appreciate these words many thanks
     

  • Brandon

    Great Article – #7 (multimedia) is very important and spot on. We use video to market listings and it is easier than most people think. But #6 is really important too, not only because it get shared more often but it gains trust in your readers/clients. I follow the same philosophy on my site http://www.soldwithvideo.com, teaching people how to market videos online.

  • Debbie

    Another great article Jeff, simple and informative. As soon as I see someone push ‘marketing’ it puts me straight off, no matter how good their product may be.

    • http://jeffbullas.com Jeff Bullas

      Thanks Debbie for your comments.
      The mantra with the new rules of marketing is “engage first sell second!”

  • http://jeffbullas.com Jeff Bullas

    Thanks John and glad to hear you enjoyed it

  • http://jeffbullas.com Jeff Bullas

    There is nothing wrong with offering that on your Facebook page but just make sure that it the selling is only a small part of your content. One suggestion guideline is that it should only be one in ten updates.

    • Evren Konakçı

      Thank you for knowledge

  • RM Sorg

    Spot on post Jeff!!! Yes, #2 is really important as SM and the internet change on a daily basis and new resources being introduced daily to help you manage your clients, time or workload.

    Enjoy this informative post!

    RMSorg
    WallStreetBranding

  • Pingback: 12 Principles Of Social Media Marketing « mithuhassan

  • Kara Kharmah

    Isn’t #11 one of the most important on this list? Listening is key to understanding your target audience. How many times have you seen marketers send information that they think is relevant and useful, only for it to fall on deaf ears? Listening is the first step towards really providing valuable content, which is what social media marketing is all about.

  • http://www.carvermediagroup.com/services/website-design.html Ecommerce Web Design

    Growing your business through social media marketing is a short learning
    curve, minimal upfront cost, and a high rate of return on investment.
    That it is overlooked by many is not surprising as many small to
    mid-size business owners are already working with stretched advertising
    and marketing budgets.

  • http://www.carvermediagroup.com/services/website-design.html Website Design

    Enter the socially connected business. By embedding social into every
    part of your business and marketing practice, being a social business
    becomes much easier to manage and scale. This has a direct positive
    impact on your bottom line, shareholder and customer happiness, customer
    service capabilities, lead generation, analytics across departments and
    the internet, product development, and much more.

  • http://www.carvermediagroup.com/services/digital-marketing/social-media-optimization.html Social Media Optimization

    Advertising and social media supports both online advertising and offline and provides advertisers the ability to engage additional prospects to build relationships that lead to sales. To achieve this, publishers must and social media to find ways to better advertising and Prospects track without interfering in consumer confidence.

  • Pingback: 12 Principles of Social Media Marketing | Let Me Know SEO

  • Pingback: Starfish Software » Blog Archive » Social Media

  • www.codedcontainer.com

    Thanks for the blog post!

  • Pingback: 5 Top Tips for Content Marketing Success - Jeffbullas's Blog

  • Pingback: 5 Top Tips for Content Marketing Success | Debelak Media Group

  • Pingback: 5 Top Tips for Content Marketing Success | Stephen Darori on Marketing

  • Pingback: 5 Top Tips for Content Marketing Success - Servimida.com

  • Pingback: 5 Top Tips for Content Marketing Success By ITFlags.com | IT Flags | Technology, Software and Internet | Itflags.com, Blogging Tips, Computer Tricks, SEO, Windows 8, Best Softwares-Websites,Tricks of Facebook, How to Make Money Online

  • Pingback: 12 Principles Of Social Media Marketing – Jeffbullas’s Blog | Executive Training Dubai

  • Pingback: Hvordan kommunisere på sosiale medier | Lasse Mila

  • Pingback: Tweet Parade (no.9 Feb 2014) - Best Articles of Last Week | gonzoblog

  • jovan367

    Jeff, I think you’re exactly right! I love to think I’m engaging with a human, not a bot!