How To Video Blog Your Way To Success

Video is in your bedroom, living room, car, office, on your laptop and even on your phone. Text blogging has been around since the 1990’s but video blogging has emerged over the last few years because of the increased speed and availability of  broadband both fixed and mobile.How To Video Blog Your Way To Success

The growth of YouTube and its competitors is very closely linked to a Web that can now transmit and deliver high definition video globally. Video traffic is expected to increase by 700% through to 2014 and will consume over 90% of all internet traffic according to Cisco as reported in Informitv.com

Clever and innovative marketers have realized its potential are using it in creative ways to spread their brand and message and position themselves as experts. A lot of people have trouble putting pen to paper but have great personalities that come to life when they get in front of a camera and in 2 minutes or 20 minutes can talk about their topic with passion that shines through.

Here are 3 video bloggers that may give you some inspiration to try video blogging or use video more in your blog and they are all very different in how they approach it, but you cannot deny that they are themselves, are very successful and have global reach.

1. Real Estate Video Blog (starring Ian Watt)

Ian Watt is internationally recognized as one of the leaders in real estate marketing and ranked in the top 1% of 9,800 members in the Real Estate Board of Greater Vancouver.

What sets Ian apart from the other realtors? In 2007, Ian Watt decided to change his business to 100% online. No longer will you see his “Successfully Sold” flyers in the bottom of the mailroom recycling bins. His real estate junk mail days ended years ago! As the number one realtor marketing Vancouver’s condominiums 100% online, Ian Watt has assembled a digital marketing plan that includes tools such as websites, video blogs, social media, which are watched and imitated around the world. You may find his style a bit over the top but you cannot deny he is real and authentic.

YouTube Preview Image

2. Technology Video Blog (starring Robert Scoble and Interviewees)

Robert Scoble (born January 18, 1965) is an American blogger, technical evangelist, and author. Scoble is best known for his blog, Scobleizer, which came to prominence during his tenure as a technical evangelist at Microsoft. He currently works for Rackspace and the Rackspace sponsored community site Building 43. He previously worked for Fast Company as a video blogger. He is also the co-author of Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers with Shel Israel.

Roberts video blogs are more interviews than him presenting but what you get to see are a broad range of interesting people about anything tech especially social media.

YouTube Preview Image

3. Fashion Video Blogger (Starring Bryan Boy and Fashion Models)

Bryanboy is the pen name of Bryan Grey-Yambao, a Filipino fashion blogger. A former web developer, he started blogging at age 17 from his parents’ Manila home. His eponymous blog, which attracts 5,000 visitors per day, won the 2007 Philippine Blog Award for Best Fashion & Lifestyle Blog. The New York Post named him one of the nine hottest internet celebrities, and news.com.au has called him “one of Fashion 2.0’s biggest superstars” and a “phenomenom in the fashion blogosphere”. His blog, called “hysterically camp” by the Sydney Morning Herald, is known for its “witty and often bitchy commentary.

YouTube Preview Image

Video blogging can be done for a wide range of subjects and industries and it is really up to your imagination. Video blogging can be as easy as recording on your webcam and directly loading up to YouTube or it can be a high definition Flip Cam that records and then plugs straight into your USB.

One thing to keep in mind is  that internet video to television display will grow by 3,800% by 2014 and if you want to be part of online videos growth it is time to start participating now and practice your camera craft and start video blogging.

Image by philroeder


Comments

  • http://www.itseeze-reading.co.uk Charlotte Keenan

    I keep telling my clients that it’s video, video and video that you need to think of to help market your business. So using a blog and seeing these differet styles will help re-inforce the message.

  • http://www.electric-sewingmachine.com Caroline J

    Another really useful posting. I have created a few simple videos because I do think this is a great medium to learn/show/build trust etc. On one hand all these things are so interesting to be learning, but there’s so much to do. Still, keeps me off the streets, I guess
    Caroline

  • http://joecascio.net JoeCascio

    I think you hit the nail on the head when you mentioned personality. Nothing matches video for making a personal connection with people. But If you’re stiff, self conscious, obviously uncomfortable or read from a script, you’re not going to do well with internet video. People who do well with video are naturally outgoing, relaxed, and have the gift of gab.

    Plus, you should keep in mind that for every minute of video you actually put up on the net, you will spend at least 10 minutes editing.

    The single most important technical detail about making good video is GOOD AUDIO. You can be all the things I mentioned above, but if people can’t hear you, it’s a huge turn-off. So, don’t go overboard with background music and if you’re serious, invest in a good microphone and a camera with an external mic input.

    Finally, Steve Garfield’s “Get Seen” is a must-read book for anyone planning to do video. http://www.amazon.com/Get-Seen-Secrets-Building-Business/dp/0470525460 For $15, it’s a bargain way to learn the details that really count.

  • http://www.huntingwithpixels.com.au Robert Moorman

    Superb content, good work Jeff! Video is a great tool for increasing brand recognition and creating a meaningful connection with your audience, but video by itself isn’t the Silver Bullet. Content is still king, and video is no exception. Thanks for sharing!

  • http://www.constructionmarketinguk.co.uk Peter L Masters

    Thanks for this Jeff, everyone is saying video is getting (is already) BIG and you’ve kindly explained how and why.

    So many companies can benefit from video but don’t even realise it!!

    As you’ll see on my blog, I really consider ( http://wp.me/p1fPZU-or ) the consumer KING now, content is Queen and I guess that puts Video in as a very favourable Jack.

    Hey, Jeff, you’ve inspired me (again!) and I like that, video is Jack and therefore we’re now heading towards a royal flush! Maybe links are Ace? What do you think Jeff??

  • Dominicslife

    great article! i soon hope to have my channel out there and your information helps alot thanks!

    feel free to vist http://www.youtube.com/dominicslife

  • http://www.kevinteast.com Kevin East

    Great post, Jeff. I am about to begin using video interviews on my blog. This is really helpful to see a few different examples.

  • http://twitter.com/GregChirinian Greg Chirinian

    Great Post, Video is a vital component of marketing it lets people see who you are and builds up a trust factor which is crucial for survival nowadays.

  • http://www.facebook.com/people/Pamela-Lockwood-Schott/668246531 Pamela Lockwood Schott

    I agree with @3e2808f28b11124b6b46090f02bf7f34:disqus, and would add that (audio note aside — it has to be great quality) your first 10 or 20 videos or whatever will probably be stiff and unnatural feeling until you get comfortable. Rather than edit and tweak and agonize over the details, I would advise that newbies just keep getting content out there. It gets better with time, the audience is forgiving, and if you don’t start because you’re overly concerned with getting it just right, you’re going to miss out.

    Thanks for the post, Jeff!

  • http://dontloseyourdayjob.com/ Clark Kent

    I agree. As more and more people move away from digesting text, video will help spread one’s message across the World Wide Web. I cannot wait to get our shows off the ground!

  • http://dontloseyourdayjob.com/ Clark Kent

    I agree. As more and more people move away from digesting text, video will help spread one’s message across the World Wide Web. I cannot wait to get our shows off the ground!

  • http://twitter.com/juliacoaching Julia Skeesick

    This is something I am on the verge of developing so this article was a timely find. Very good point about the abilty to convey personality as well as emotion in a way not possible in text

  • sebastian

    Thanks Jeff, this post offers a lot of reinforcement for video blogging. One of my friends in Vancouver is also thinking about taking on the same strategy:
    Tyler Volker I’ve seen a huge surge of traffic from Realtor videos and I think all realtors should do this.