Why Trust And Relationships Are Synonymous with Social Media Marketing

Are there other ways for you to generate more targeted site traffic? Can this be done at no extra cost to your marketing budget? Have you heard that marketing through social media is now one of the most effective ways to do this? Are you doubtful about this because of the negative things other people are saying about it? Why Trust And Relationships Are Synonymous with Social Media Marketing

Social Networking Sites are for Creating Relationships

A lot of people believe that the time they spent on social media marketing was just wasted. This is because of the often said oversaturation of the online marketplace. While this might be true when you look into MySpace, Facebook and Twitter, there is another angle that you can take advantage of when it comes to these social networking sites. If the chances of selling anything here have become slim, then why don’t you foster relationships here instead?

Creating relationships is actually the main principle of any kind of marketing. From the start of trading in history up until now, this has not really changed. Marketing was and is still is about creating relationships and building up trust among your target market.

It may be true that posting links and putting up ads in social networking sites is no longer effective in selling your services or products to your target market. But, if you will concentrate on fostering relationships through them, you will have a greater chance of somebody clicking through to your site and then availing of what you have to offer.

Social Networking Sites Are For Building Up Trust

It is a fact that people like to buy from businesses that have earned their like and trust. So, if you are the kind of business person who uses social networking sites by disseminating relevant, helpful and fresh information always, then you will get the interest of your target market. The chances of this happening will even increase if you will always be respectful in the way you treat people.

If you please a lot of people through your social networking campaign, then word about this will surely go around. This is how you will get the bulk of your business through social media marketing. So, stop trying to sell your services or products through these social media sites. Instead, focus on creating relationships through them.

Just post links with subtle invitations. Invite people to fill out a subscription to your RSS feed or email newsletter. Ask them nicely to leave a few words on your blog. While results for this may take time in coming, this could start up your social reputation just right. In time, you will have hordes of people promoting your brand. The great thing about this is that they may do this in areas where you might not have gone before.

Guest Post by:  Melbourne graphic designer, Wes Towers is owner of Omnific Design. Omnific Design specializes in graphic design, branding, web design and marketing. They work with a variety of business owners in Melbourne, Victoria, Australia.


  • http://www.omnificdesign.com.au/ GraphicDesignMelbourne

    Hi, Jeff. Thanks a lot for the opportunity to post in your great blog. More power to you!

    – Wes –

  • Brenda

    I think this is perhaps the best example that I have seen on how to portray social media/social media marketing.  We are not supposed to be media “hypers” we are supposed to be conduits for the best information possible to people and businesses that need to have good and truthful information put out in the most unbiased way possible.

  • Kiyana

    Social media is all about information and building relationships but as long as you are not able to engage people with creativity, you’ll fast become a history as there are many competitors pouring information all over them.Thank you for the article jeff

  • Roger Koplenig

    Hi Jeff, I found your blog on your XeeMe https://xeeme.com/JeffBullas where you mention your entire social presence.

    I agree with you, social media helps you building up trust. It is just like IRL, relationships lead to trust. Using SM only for getting your messages across is not the right way. You need to get into conversations with people and therefore you need personal profiles and people getting in touch with fans of pages for instance. Winning employees as ambassadors of your company is one possibility for getting in conversation with customers and prospects, if we talk about corporate social media.

    All the best from Austria to Australia

    http://XeeMe.com/RogerKoplenig (my social presence)

  • http://www.facebook.com/penelopesilvers.author Penelope Silvers

    People want to know that you like them, and they like you back. It’s been the same through the ages–although now it’s done on the computer. The medium is fast and furious, but you can still build relationships. “Like” attracts “like”.

  • http://Imstilljosh.com/ Josh

    Amazing and exactly on target! I’ve built a solid social following on the “relational concept” you’ve written and it’s made the network I utilize valueable and comstantly interesting to potential partners — so this goes beyond just b2b advice… Thanks!