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  • http://blog.esimplestudios.com Gabriele Maidecchi

    The last tip about Patience is the most important one to me.
    You can tailor a social media strategy carefully selecting the right platforms and creating the right content for each of them, but without Patience you will not go too far. Unless you are particularly lucky and hit the spot with a successful viral campaign, going the “traditional” way requires a lot of time.
    It reminds me of people starting to blog to start earning money within weeks. It doesn’t really work that way most of the times.

  • Nigel Ohrum

    Jeff, have you done a piece concerning time management of social networks with respect to particular focuses (blogs, small business physical location vs, Internet, etc.)?

    @David, excellent insight and overview. I would reiterate the other comment on patience. I’m new to this industry, but no stranger to the cocept of having patience. Great thoughts.

  • http://twitter.com/gautamtandon Gautam Tandon

    100% agreed – word to word! To me Social Media is the most hyped around buzz word of current times. We all know it; We all understand it; And we all are, well at times, upset about it. I have tried to use simple techniques like “Learn about Time Management”, “Define your goals properly”, “Prioritize your activities”, etc. to make sure I don’t get addicted and glued to my facebook account all the time. I have tried to capture all that in my blog: http://blog.ellipsissolutions.com/2011/03/15/is-social-media-messing-with-your-social-life/

    Hope it will help others too.

    Thanks,
    GT

  • http://www.agencyplatform.com Daniel

    Social media is indeed the word to utter today! There is so much to offer by these social networking sites, it is tough to even fathom. I do agree that different platforms are particularly better for different uses. In time businesses can effectively capitalize on bigger prospects.

  • http://exchange.adotube.com/intro.php Adex

    Great article, Jeff. Simple and useful. I like your last tip – it’s so difficult to be patient sometimes :) ).

  • http://twitter.com/CreativesMarket Sheri Bell-Rehwoldt

     Lots of good info here. Nice job, David.

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  • http://www.blogging4jobs.com/ Blogging4Jobs

    You pose a great question here David! <a href="multiplying “>Twitter is a fantastic platform for businesses. With over 2000 million users it allows content to reach farther than Facebook. Great post here! -JMM

  • http://twitter.com/binbnews BinB News

    The idea that you might get millions running at your door because they absolutely love what you do and can’t wait to get some more… tad optimistic ;)

    Reality is more likely to be, folk get bored of trying after just 3 articles, tweets, likes…We all, companies very large and small, need to engage online and be aware of how platforms can be used to engage with potential clients… more thought needs to be given to the research side of the equation which puts sales folk in a better position to know what the clients really want…

  • http://websitetrafficspecialist.com/shop/2012/03/get-thousands-of-real-unique-visitors-here/ unique visitors

    huh, facebook is more easy to do bussines..i make a lot of money through it

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  • Liad

    Thank you! great article, clear and concise. I think today, more than ever, its very important to choose the right tool for social media marketing since there is so much stuff going, its easy to get lost or just leave it aside. Another great tool I’d like to suggest is Oktopost, which is a very useful tool for b2b social media marketing and lead generation.

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  • Kimberlee Lockhart

    I work for a small business with a Twitter acct. that they do not utilize, and I’m going to use your words to try to talk them into letting me re-work it.
    I value your output. Thanks Jeff

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  • Janine Dalton

    Thanks for the practical and useful article! I love that you point out that social media costs more time than money; it seems like business owners often forget or undervalue this. Interesting stats too!
    I’m going to share this with my various networks. :)
    Janine
    http://www.janinedaltonmarketing.com