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  • Anonymous

    My b2b blog, http://www.fearlesscompetitor.net is over five years old, has had over 47,000 readers and is in national syndication.

    • http://jeffbullas.com Jeff Bullas

      That Jeff sounds like a successful B2B blog to me :)

    • http://www.deiricmccann.com Deiric McCann

      I’m rusihing there now Jeff – to find out how you did it.  Thanks for the link

    • http://www.deiricmccann.com Deiric McCann

      I’m rusihing there now Jeff – to find out how you did it.  Thanks for the link

  • http://blog.esimplestudios.com Gabriele Maidecchi

    I honestly started blogging for my business for the same reasons you explain clearly in this post. I was sure it was worth investing some of my (and partially my team’s) time because I understood the potential behind it. Especially considering your blog as the pivotal force of the whole social media experience of your company is a very good approach, since you can either create or re-purpose content to include in it and then syndicate it on various platforms like Twitter, Digg, StumbleUpon and so on.
    If everything goes right, it can create a real sub-community around it, further strengthening all the points you already made.

  • http://twitter.com/rapsli Rapsli

    Do you have some examples of big companies in the health care industry that use blogs?

    • Jbeery

      The blogs for HC industry are growing. So new, we are very involved in the industry and find that we are doing a lot of education on this tool.

  • Writemikea

    Great Outline….will definately use. :)

  • Jbeery

    Jeff,

    This is great info and part of important tools for us to share with our clients. Thank you for sharing.

  • http://www.constructionmarketinguk.co.uk Peter L Masters MCIM

    A great post Jeff, thank you.

    This kind of information is very valuable!

    I spoke to one of the directors of a multi million pound company recently and he explained they published a magazine twice a year. The company sent out about 20,000 copies, a huge cost & all the news was old by the time it arrived in the post. I asked the director how many people actually read it, he had no idea. I asked him how much business had come from it, again no idea. It was costing at the very least £30k per annum & they’d been doing it for years!

    I explained why a Blog would be so much better and how it could connect to the websites the company had and how Social Media could really benefit the company as a whole. I explained a lot of stuff and the guy seemed genuinely impressed.

    These guys weren’t even on LinkedIn, they thought LinkedIn was for finding job opportunities and Twitter was for seeing what your mates had for lunch.

    I explained Social Media to this very pleasant director for about an hour and he seemed both interested and amazed at how behind the times his company was.

    I’m still waiting to hear from him, I doubt if the committee were that keen on change.

    Moral of the story, Social Media is brilliant, but you can’t win them all!!

    Maybe, with this post and your stats, the odds will improve!

    Thanks Jeff.

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  • rafiq

    Agreed, Robin. It’s hard at first — especially for writers because most work is edited. But practice and the realization it helps you become a better writer eases the “personalizing” of things. It’s a great business skill.http://businessplustips.com

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  • Anonymous

    Great subject and content. I will recommend the site without a doubt, great spot!! I will be back to check out more for sure. 

    Glenn Wright
    VP of Marketing
    Partner Source 
    (Ranked #2 for Service/Cost: B2B/B2C Appointment Setting | Lead Generation | Market Research Company)
    Minneapolis, Minnesota, United States
    http://www.thepartnersource.com

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  • http://www.deiricmccann.com Deiric McCann

    A really first class piece Jeff.  There was a great short piece in HBR a few months back making the argument that every senor exec should be seen to blog. 

    We’re all pressed for time, no doubt, but there are a lot of talented freelancers who could collect the content of 3-4 posts from 30-40 minutes interview weekly.

    It’d be better to blog by proxy than not to blog at all, you think?

  • http://www.deiricmccann.com Deiric McCann

    A really first class piece Jeff.  There was a great short piece in HBR a few months back making the argument that every senor exec should be seen to blog. 

    We’re all pressed for time, no doubt, but there are a lot of talented freelancers who could collect the content of 3-4 posts from 30-40 minutes interview weekly.

    It’d be better to blog by proxy than not to blog at all, you think?

    • http://jeffbullas.com Jeff Bullas

      Thanks Deiric for your comment. I think a CEO could blog by proxy but it will lose something in that process.

    • http://jeffbullas.com Jeff Bullas

      Thanks Deiric for your comment. I think a CEO could blog by proxy but it will lose something in that process.

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  • http://www.writemoneyinc.com Rcampb3422

    Interesting post.  Think CEOs at small and mid-size firms benefit most from blogging.  Large firms have a large enough team to build huge social network followings without the CEO blogging. CEOs at large firms are often in the news (e.g. responding to interviews, headline stories).  But for CEOs leading small to mid-size firms I think blogging is an effective way to connect with consumers in ways other forms of marketing may not allow you to.

    Denise
    http://www.writemoneyinc.com

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  • http://stleonardschiropractic.com.au/ Chiropractor St Leonards

    Blogging is really good for the business in any way. It gives users and others the edge and to know more about the site itself. Not only that it gives reliable information but also search engines are digging the use of blogs nowadays.

  • Chris The Traffic Blogger

    Blogging IS my business. It’s the “new” thing to do and it’s so accessible that anyone with $10 can do it. But major businesses seem to ignore blogging or do it very poorly.

    Good article!

  • Codigo01_system

    Hi Jeff, how can I Link write News in EverNotes – blog – Twitter – FaceBook? I Need write something in EverNote and then publish at same time in Blog-Twitter-Facebook, its Possible that? Thanks for your Answer.

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  • http://www.onfiremediaonline.com/ ‘TC’ Teresa Clark

    Jeff,

    Great article! I agree that we must always think like a publisher. I have some techniques that help me in creating content.

    Brainstorm, brainstorm, brainstorm. This cannot be stressed enough. Use Creative Content Collaboration or Triple C for short. Contacting a business partner in your industry or even outside of your industry (which often creates better discussions) and creating new content can spice up your social media presence. This is good to do on a regular basis, that way you have material to use on a website or in a brochure that is fresh and attractive to consumers. Switching up the content every 6 months keeps your business charismatic and fresh.

    Thanks,
    T.C.

  • http://www.onfiremediaonline.com/ ‘TC’ Teresa Clark

    Jeff,

    I completely agree that we must always think like publishers. I have a few techniques that i use when creating content.

    Brainstorm, brainstorm, brainstorm. This cannot be stressed enough. Use Creative Content Collaboration or Triple C for short. Contacting a business partner in your industry or even outside of your industry (which often creates better discussions) and creating new content can spice up your social media presence. This is good to do on a regular basis, that way you have material to use on a website or in a brochure that is fresh and attractive to consumers. Switching up the content every 6 months keeps your business charismatic and fresh.

    Thanks,
    T.C.

  • http://blog.earthformed.com/ Lucero De La Tierra

    Thank you for resharing older content – just goes to show that just because time had past does not mean the quality of the content is any less. This is something I’ve been trying to get through to my husband for years. He FINALLY got a business Facebook page and Twitter account thanks to my brother and I but now he needs to get content, content, content. Thank you for the tips you’ve shared. This will go a long way for me helping him to create and curate content.

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