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  • Paint Happens

     How many books does he have to sell before he breaks even? Keeping in mind he already gave away 20,000 to his own “potential buyers” (bloggers). I assume his “product” is really speaking engagements and consulting, not the book?
    I’m not trying to be critical, I like the basic ideas, the numbers are just unrealistic for most people.

    • http://jeffbullas.com Jeff Bullas

      Thanks for the comment. This case study is about an optimum approach and yes for most people it would not be financially within their reach or resources.
      If you look at just a subset of this such as
      1. Email
      2. An existing blog
      3. Facebook page
      4. Twitter followers in your targeted niche
      Then you may find that it is very feasible. His approach is more about the total business opportunity and not making big bucks just from the book.
      Cheers Jeff

      • eCairn

        Hi Jeff,

        You could add us in the  mix of what is within the reach of most people ;-)
        $199/month and you can spot the key people in your target that you need to email, invite, ask for RT.

        Best

    • http://diyblogger.net/about Dino Dogan

      If he spent 50K on the campaign and he sells the book at approx $35.00 a pop, we are looking at  about 1500 books before he breaks even. 

      Your point that he already gave away 20 000 copies away to potential audience is valid. Tho given the chance, I’d do the same thing…I think its worth it exactly for the reason Jeff points out. The book is not an end, but means to something else.

      Nice fodder guys…thnx

  • http://blog.ecairn.com eCairn

    Thanks for the article and thanks for mentioning eCairn. 

    If you want to have a (free) look at the influencer lists/maps that we provide, you can go on socialgps.ecairn.comWe also regularly publish a list of A- bloggers in social media on our own blog.Best

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  • Aman_basanti

    Any idea how many copies he’s sold? 

    • http://jeffbullas.com Jeff Bullas

      Thanks for the question. At this stage I am not aware of what his book sales numbers are.

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    Hello Jeff -

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    Thanx 4 the info

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    I liked #10 Slideshow on YouTube. And I’ll use Prezi as it’ll enable me to share creative ideas in effective ways…It was really a good that that I stumbled upon this wonderful article.

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    What you have shared here is a method which comes with more cost, but I also would assume the speed at which you see the results and eventually the scale and profitability of the launch is much greater as well. I also like that everyone of these tactics are scaleable.
    I am a couple of weeks from publishing my first infographic, so I was glad to see this new media make the list as well.
    Great post and wonderful overall content on your blog!
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