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  • Olga Zhdan

    HubSpot is great, I agree. But sometimes, I really feel overwhelemed keeping pace with several blog posts every 24 hours. I can’t get used to this, but I really think that it makes me believe they are the most powerful, and can’t deny they are really competent.
    Continue to evolve is one of the greatest virtues which saves you from making your audience bored. The problem is the higher opinion about your blog, the more difficult it becomes to evolve. Can’t stop being amazed at what HubSpot invents every time.

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  • http://twitter.com/Dawn_Melesko Dawn Melesko

    Hubspot consistently delivers great information in a variety of formats. I use their white papers to help educate coworkers on social media and share them a lot. 

    They understand that to be successful in social media, it’s necessary to give people something of value that helps them improve some facet of their life. Thanks for the tips Jeff!

  • http://www.localbusinesssearch.com.au Online business directory

    Great article…….

  • Anonymous

    This produces after-effects that are much greater than the sum of alone parts. Who knows how to educate, acquaint and aftermath agreeable that surprises and inspires companies to bigger compassionate of the essence.

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  • Jason

    I am a big believer in giving consumers something of value without selling the reader.  Like this blog mentions not selling is imperative as the purpose of a blog is to provide information to develop a discussion amongst the readers.  The entertaining part, I am personally working on as I am new to the blog-world and hopefully over time it will develop like hubspots has.  

  • Anand Radhakrishnan

    Very well expalined article for corporate B2B blogs. what i like best is the staement that there is a human face behind a corporate blog. I do technical content marketing for the industrial segment and have been wondering if i could stray into a more casual side just to lighten the serious factor. However i have often found that if you are offering content marketing services to corporates they expect to see an all focussed and business like approach on your blog. Any of the topic or humour is looked down upon as being casual and not so much into reaching the correct audience. Besides i choose to blog once a week, as i believe just filling up your blog with quantity will score low on the quality factor.

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