25 Facebook Marketing Tips to Increase Sales


Facebook marketing whether it is a for a blogger, business, author or a musician must achieve the goals you have set out in your marketing strategy and plan.25 Facebook Marketing Tips  to Increase Sales

The marketing strategy that you have created will keep you focused and on track otherwise you can be heading off  and engaged with all sorts of marketing tactics and activities that don’t achieve much but just keep you busy, distracted and scattered.

The Facebook page and the marketing activities you carry out on Facebook’s eco-system should be viewed as an extension of your blog. So tactics you maybe already doing on your blog can be enhanced and synergised by replicating some of those blogging platform activities on Facebook  that are relevant ad appropriate to the Facebook culture.

There are many goals you could set for yourself for your Facebook marketing.  Goals could include improving customer service, reducing traditional marketing costs, improving customer acquisition and optimizing your brand.

To keep it simple here are 3 core goals and 25 marketing tactics that you can action on your Facebook page that wil keep your blog growing and your business booming .

3 Key Goals for Facebook Marketing

  1. Increasing Facebook Likes – think of this as an additional asset that is similar to building your email subscriber database for your blog or business.
  2. Improve Engagement – This is where your subscribers, fans, followers can be nourished as part of your community from initial low level interest to a highly engaged raving fan.
  3. Increase Sales –  At the end of the day ‘likes’ are nice and engagement is good but you do need calls to action to ensure that something happens. This pays the bills and takes you on holidays.

25 Facebook Marketing Tips & Tactics

This section includes the multiple and various tactics for achieving 3 key goals of increasing Facebook likes (10 tips), improving engagement (10 tips) and increasing sales (5 tips). What needs to be kept in mind is that the first two goals are stepping stones in the process of achieving the ultimate goal which selling that ebook, consultancy or what ever service or product that you as a blogger provide

10 Tips to Increase Facebook ‘Likes’ and Subscribers

Facebook ‘likes’ are only a recent phenomenon in the history of marketing and acquiring Facebook ‘likes’ is a new and exciting additional tactic to distribute your content, news and ideas that build your client list in addition to your email marketing. Facebook likes do not replace your email marketing plans but add and enhance your marketing mix.

Mari Smith’s Facebook page provides a more than obvious example for capturing those important Facebook Likes.

25 Facebook Marketing Tips

So how do I start gaining those Facebook ‘likes”?

10 Tips to Increase your Facebook ‘Likes’

  1. Email existing prospects to let them know you have a Facebook page  and ask for them to drop in and like your page and provide a link to reduce the friction of making that effort. In other words don’t make them ‘think”. Make it easy.
  2. Invite friends to seed you page if you don’t have any likes yet.
  3. Embed a “Facebook social plugin” on your blog in the right side banner preferably up near the top that provides the functionality for readers to ‘like’ your page even when they are not on Facebook
  4. Create a landing page as your welcome page encouraging ‘likes’ that is highly visible and obvious
  5. Create a Facebook reveal page to provide that provides access to exclusive content but only when you ‘like’ the page. This exclusivity can make them feel like they are part of the ‘club’ at a very simple level.
  6. Offer them a free gift or PDF in the email to” like” your page
  7. Link to your Facebook page in your email newsletter banner. This could be at the top of the page the right hand side banner as well as at the bottom of the newsletter. Digtal design dictates that providing several options is much more effective than just one.
  8. Join Facebook groups in your categories of interest – and post a blog post that will drive traffic to your Fan page and connect with you on Facebook
  9. Capture emails for your email marketing database on your Facebook page. You need to keep in mind that email maybe old fashioned but it works and it works big time and I don’t see that changing anytime soon. So make it easy for people to subscribe by email to receiving news, updates and your blog posts when they are on Facebook via email.
  10. Provide a link in Facebook to prospects to subscribe to your Blog via RSS

There is one thing to keep in mind with Facebook ‘likes’ and that is that Facebook does not update everyone’s news feeds that ‘like’ your page. Facebook uses a algorithm called “EdgeRank” that determines which fans will receive your page update. It is determined according to how closely engaged you are with the fan. Read more here “EdgeRank: The Secret Sauce that Makes Facebook’s News Feed Tick.
The power of Facebook marketing is that it amplifies your content to not only your fans but the friends of your fans and this where the power and marketing leverage of social media starts to kick in that email cannot do at the same scale. Facebook provides a multiplier effect that is sharing at an “industrial scale”. Read more about that here: “Do People Share more on Facebook or Twitter?

10 Tips to Increase Engagement on your Facebook Page

There are many ways to improve engagement. Content is one of the most effective methods to start engaging your new ‘fans’ who have liked your page. Engagement can start with the low risk and entry level ‘like’  action on Facebook which is the dating equivalent of  “let’s catch up for a coffee” tactic. There are other higher levels of engagement with the end goal to take visitors to your blog from followers to “raving fans” and become an emotional member of your “tribe”.

I post my daily blog posts to my Jeffbullas.com facebook page this allows me to engage with my target audience that are hanging out on “Facebook”. I don’t wait for them to come to me, I go where they are. Valuable content that adds value to your viewers and readers creates deep engagement

Apple Makes Huge Announcement about Twitter  Blog Post Update on Jeffbullas.com Facebook page

What are some other ways to increase engagement?

10 Tips to Increase Engagement

  1. Run polls using the standard Facebook ‘Question’ feature (above the ‘Write something’ box) to engage your audience with something that makes them actually do something.
  2. Implement ‘third  party” survey tools. One great service is Survey Monkey that provides much more functionality than the basic entry level Facebook “Questions” feature
  3. Include Twitter in your menu.  This is available as a standard setting on your Facebook fan page and provides another channel for engagement.
  4. As Facebook is a real time media you can publish the latest events, news on topics of interest that are happening in your industry or niche. In essence it is a real time sharing tool that will notify people that have liked your page about the latest ‘hottest’ news
  5. Update your Facebook ‘Page’ with your blog posts straight after publishing
  6. Respond to all comments on your Facebook page in a timely fashion
  7. Run a competition on Facebook
  8. Post your YouTube videos to your Facebook page. This provides another distribution point for your YouTube videos.
  9. Embed your Slideshare presentations on your Facebook page (Slideshare is a social media website that takes your Powerpoint presentations and converts them into a slideshow on the web). Just paste the link and your Slideshare presentation will embed within Facebook
  10. Photos at events can be uploaded to Facebook which humanize and personalize your brand. People just ‘love’ photos on Facebook and this will drive a deeper engagement with your prospects and customers. So mix up your media and this can be a challenge for a ‘text’ blogger. So think like a publisher and publish your content in as many places with as much rich multimedia as time and resources allow.

5 Tips to Make Sales on Facebook

At the  end of the day the final objective is to increase sales. You have  provided the incentives and tactics to let them like your page and become a fan. You have then engaged them with low level engagement from reading your blog post updates on your Facebook page or responding to a survey or a poll. It is now time to provide some calls to action and links and even an online store that can be created within Facebook to start making some sales from your Facebook Marketing.

Guy Kawasaki makes it easy for you to order and buy his book “Enchantment” on Facebook.

Guy Kawasaki's Enchantment Facebook site where you can order and buy his book

5 Tips to Make Sales

  1. Use a reveal tab that is set up as your landing page that provides access to a voucher that can be printed off or even emailed to the prospect that they need to bring into your store or claim online to get a discount on a product or service
  2. Consider an F-Commerce function – convert and sell within the Facebook ‘Page” without the customer ever having to leave Facebook. This will increase conversions. Every click or extra page in the process reduces your conversion rates by 15%.
  3. Provide a link on your Facebook page to your online store
  4. Link to the Apple store that may contains your PDF or if your a musician or band your music
  5. Link to the Amazon store where customers can buy your book or your Kindle ebook online.

So which one of these 25 Facebook marketing tips could you action today?

Image by mag3737

Comments

  • K Paquay

    Hello,
    I miss one very big thing when creating engagement. How about educating your peers/fans?
    This depends on your market, but create a relevance to return. Eduction would need more explaining, but this works to spread the word.
    Which brings me to another item you can ad, weekly reoccuring “event” or specials. This helps to engage and create retention to your facebook page.

    And apart from those items for engagement I would also ad something to the “likes”. For example if you sell products within several categories you should add “like” buttons to every unique categorie within your Website and on you pase. I do see this mentioned as a social plugin, but I would ad this to your list with more depth. It’s very effective.

    • http://jeffbullas.com Jeff Bullas

      Thanks K for your valuable comment. On the topic of educating your peers and fans, then the content published from your blog and updated on Facebook should be doing this.The blog provides deep and broad content that engages and brings people back and I mentioned this in the post. I love the reference to weekly recurring events or specials.

  • http://www.facebook.com/profile.php?id=1099069504 Karen Bowlding

    I could use the ORDER tab to increase sales of my books. Thank you so much for the article. I now feel like I’m doing a few things correctly. Now I just have to wait and see if they work.

  • coni43

    How do you set up a reveal tab? How do you put a link on your Facebook page to your online store?

  • Anonymous

    Excellent step by step way to really bring in the likes!

  • http://www.kristymlopez.com Kristy M. Lopez

    What I found interesting about
    this is that it points to the fact that we really have to engage our fans in
    normal, everyday conversation. The more you can engage their feedback based on
    their interests, the better able you are to get your posts into their newsfeed.
    It has turned from a salesman approach to a conversation and inclusion
    approach. The better your fans feel about interacting with your business, the
    better you are able to ‘sell’ them on your product or service. Thanks for the great post!

  • Lucas

    Olá conheça o blog http://prof-moacir.com.br Liderança, Estratégia, Gestão Empresarial, Palestras, autoria de: prof. Moacir Martins Jr.

  • http://www.facebook.com/postplanner Julie

    Hi Jeff, great post that includes all the basics plus the extra miles that will make any FB page consistent and engaging 😉 Our application Post Planner (http://www.postplanner.com) helps increase fans’ awareness with our huge status database that compiles over a 1000 of the most engaging status gathered across Facebook’s top performing FB pages. It helps increase a Page’s Likes and will ultimately improve its EdgeRank. It’d be great if you tried it! Any questions/interest, let me know – Cheers.

    • GT loves ellipsis adnet

      Nice app Julie. I’ll try it out. You should also look at ellipsis adnet (http://www.ellipsisadnet.com) that allows linking blogs to facebook and twitter along with tracking clicks… great internet marketing tool!

      Cheers!
      GT

  • http://twitter.com/aloe_verashop aloe vera shop

    Hi! Thank you for your post. I’m still learning how to increase my insights (like, engagement and sales) on my Facebook page (http://on.fb.me/aloevershop). I already had my friends liked it but I still need to learn more. How I wish I could really pull it up. Anyway, thank you and looking forward for more posts! If you have the how to’s about how to make blog contents, I would really appreciate it! :-)

  • http://twitter.com/aloe_verashop aloe vera shop

    Hi! Thank you for your post. I’m still learning how to increase my insights (like, engagement and sales) on my Facebook page (http://on.fb.me/aloevershop). I already had my friends liked it but I still need to learn more. How I wish I could really pull it up. Anyway, thank you and looking forward for more posts! If you have the how to’s about how to make blog contents, I would really appreciate it! :-)

  • http://www.facebook.com/piedpiperpromo Pied Piper Promo

    cheers for the info, its really helped Pied Piper Promo (www.facebook.com/piedpiperpromo) to reach new audiences on facebook

  • http://www.bloggingshiksha.com/2011/09/make-money-online-%E2%80%93-earn-millions-through-world-wide-web/ making money online

    this is really a gr8 thing to have on face book as if you have a blog you can add it to FB and get more vvisitors

  • http://www.bloggingshiksha.com/2011/09/effective-blogging-tips-for-effective-identity-in-blogging-world/ blogging tips

    this one is really a gr8 one. As FB is famous Social networking site. It’s better to start from theer to advertise your blog…

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    You will have to agree on the documentation methods; every member of the team should not have their own. Not all features should be documented the same way however: several different methods will likely be employed. Unfortunately there aren’t a lot of commonly agreed principles in this area

  • http://www.webmaxcast.com/ webmaxcast

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  • Diane White

    i have done all of the above .. and nothing but a bite maybe 1 time a month. i sell partylite and vault denim . i think people are just cheap. sorry but its a fact in this economy nobody is buying .. i have offered buy one get 2 free and mothing. “fans never respond to anything i post and i dont always post to sell i add nice pictures of random things and ask for caption ect.. its like they are all zombies just sitting there like they are catatonic lol. its pathetic.. i do home pArties 3 to 5 nights a week anyways but selling on facebook is useless and the ” like pages are a joke more than half leave anyways.. my opinion people as i said are just cheap..

  • http://www.nisheethchauhan.com Nisheeth

    Thanks a lot for these insightfull tips and tricks. Your blogs and articles are always very helpful.

  • http://www.coralseamercantile.com.au Coral Mercintile

    Really great tips. Your first goal, when posting to your facebook page should be catching the attention of your followers & getting them to engage with your posts.

  • Rich

    Very helpful post, keep it up.