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  • http://www.verygoodservice.com verygoodservice

    Interesting article, I would suggest that you should add customer service as one pillar of your online digital marketing. A lot of companies’ reputation is made or broken online and that is largely driven by customer service performance. Thank you

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  • http://www.brickmarketing.com/ Nick Stamoulis

    In order to find success online these days, you need to have a positive search presence.  Your search presence is based on content (of which social media is a part).  Content on your website and throughout the web needs to be keyword rich to attract the search engines and your target audience.  

    • http://www.seobooklab.com/ Ram Babu SEO

      yes nick exactly, content creates such activities and without this nothing can happen. And as your word positive presence can make it more effective in the market to earn trust and businesses from the audiences we care.

  • http://twitter.com/Selloscope Selloscope

    Great list for helping marketers organize different
    types of initiatives. I’d like to add one more item to the list:

    4. Provide customized product or content recommendations to
    your users!

    Selloscope makes it easy for marketers and merchandisers to
    offer personalized content and recommendations on-site and in email campaigns, increasing
    conversion, retention, and LTV. Email marketers can receive recommendations for
    individual users directly into a spreadsheet! http://www.selloscope.com

  • http://www.central-e-commerce.com/ Gabriella

    very interesting but something in regard to customer service or public interaction should be added.

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  • http://creative.publicate.it/ Helen Lewis

    Great article, clear and concise, I know its not really a ‘pillar’ but I think you could add analytics to this also? monitoring performance certainly underpins all three of the pillars

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