• http://www.brockblohm.com Brock Blohm

    Earned. At least that is how I feel. These are people who enjoy reading/listening/viewing your content. They keep coming back for more. This means that you, as a business operator, are doing something right! :) This is key to true longevity of an online business…

  • Anonymous

    Person should go for digital marketing as per the affordability. But as per my view owned media is better. Though it demands for more time to show the result but that for longer time. As if we have own website so visitors comes to visit it , give their reviews. But it is our responsibility to provide best information to attract people.
    article submission

  • Sean Corcoran
    • http://twitter.com/AjeetK AjeetK

      Gosh, you are right Sean, I am shocked to see the extent to
      which this author has taken from your research.


      In fact, it is a mere re-writing of the original. E.g.,
      “Create a solar system of owned media” was spinned to “Create a
      Hub and Spoke Model of Owned Media.”


      Likewise, “Your paid media is not dead, but it is
      evolving into a catalyst” was tweaked to become “Make Paid Media your

  • Digital Marketing

    Nice points… It’s a great post regarding earned/owned/bought
    media. I think Earned media is media you don’t buy but earn the hard way and PR
    is the best example of earned media.


    • http://twitter.com/K_Friis Kristian Friis

      Earned media has nothing to do with that. Earned media is the buzz that’s created around your brand, that you don’t have any impact on yourself. As for instance all the Word-of-Mouth a successful campaign can generate. PR will be owned media, because you controle it, while whats being said by others about it is Earned.  

      • http://www.facebook.com/profile.php?id=572627174 Sumeet Ambré

        totally agree with you kristian

  • http://twitter.com/himachhag hima chhag

    gr8 post. But i really have 1 doubt. Do we really have total control over our facebook or twitter account. We have seen many ups and downs over a period of time. What about that?

  • http://www.facebook.com/prakash.gurbaxani Prakash Gurbaxani

    Great analysis of social media options available to businesses. Actually options is the wrong word, since they are complementary. “Bought” is perhaps the only small option

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  • dojan

    But one does not exclude the other, right? On the contrary, I believe they live in symbiosis with each other. I believe the best way to get earned media, is to be (own) media. To be something great, something valuable :-)

    • http://jeffbullas.com Jeff Bullas

      This is not about exclusion it is about awareness and inclusion. Use where appropriate!

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  • http://twitter.com/jsncruz Jason Cruz

    “Do not give up or hand over your on-line assets into a Facebook only approach.” – Especially true now with Facebook limiting page post reach. It’s probably time for lots of brands/companies to diversify and go Twitter and/or YouTube…

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  • Holly McIlwain

    Thank you, Jeff, excellent post. We’re going to adopt these terms from Goodall for our marketing strategies. Gives us a way to communicate internally and plan. Two of the three are more costly. Stoking the fires of ‘Earned Space’ can be as simple as asking your customers to remember to refer you, tell their friends and ask them directly for a referral. If you get into a customer rewards loyalty type program I can see that’s where the ‘Earned’ and ‘Bought’ spaces overlap.