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  • http://www.facebook.com/people/Pamela-Lockwood-Schott/668246531 Pamela Lockwood Schott

    Another great article, Jeff. I wrote recently about the power of sharing your own story (#2 point here). It’s the old campfire mentality, isn’t it? The fire may be virtual these days, but the urge to share is still going strong. Thanks for this.

  • Tim Anderson

    It’s all great advise, Jeff, and, to a degree, “plain ‘ole common sense.”  This may not be the place to try to get on another soapbox…but one thing I would add to the list of those who are writing for PR purposes, especially for public consumption, is “…please, use proper grammar.”  I’m amazed at how many major media campaigns seem to be getting written by the junior associate just out of an internship program.  Those who don’t know the difference between “less” and “fewer”; when to use “who” and “that”, and any number of other basics.  If you want to establish emotion (point #4), create a negative emotion…just demonstration your lack of understanding of those things in a PR piece and see how many people figure…”if they don’t know that…why should I believe anything else about what is being said.”

  • Tim Anderson

    It’s all great advise, Jeff, and, to a degree, “plain ‘ole common sense.”  This may not be the place to try to get on another soapbox…but one thing I would add to the list of those who are writing for PR purposes, especially for public consumption, is “…please, use proper grammar.”  I’m amazed at how many major media campaigns seem to be getting written by the junior associate just out of an internship program.  Those who don’t know the difference between “less” and “fewer”; when to use “who” and “that”, and any number of other basics.  If you want to establish emotion (point #4), create a negative emotion…just demonstration your lack of understanding of those things in a PR piece and see how many people figure…”if they don’t know that…why should I believe anything else about what is being said.”

  • http://twitter.com/KarinJohns Karin Johns

    Great post!

  • http://twitter.com/KarinJohns Karin Johns

    Great post!

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