5 Top Marketing Tips for LinkedIn

Once upon a time, networking meant going to conferences and getting out there and meeting people. LinkedIn, however, has made networking on a global basis much easier and effective, allowing users to network with people worldwide from the convenience of their own home or office.Top 5 Marketing Tips for LinkedIn

LinkedIn has quickly established itself as one of the top social networking sites for individuals and business owners who want to network with others, to widen their customer base, and to keep on top of what’s going on in their respective industries.

Succeeding at marketing with LinkedIn requires time and effort and trying the various methods for marketing with the popular social networking platform is important to find what works for your business.

1. Sell Your Skills.

Whether you opt for an individual or a company profile, your profile is the best way to market your product or service and to sell your skills. A LinkedIn profile is essentially an extended resume that includes a photo and recommendations from others. Fill it out completely to get the most of it from a marketing perspective.

2. Have others Sell You.

One of the most effective ways to win new business is to get recommendations from colleagues and current and former clients. LinkedIn allows you to request recommendations for each position in which you’ve worked and for your college experience. To take full advantage of marketing on LinkedIn, gather as many recommendations as you possibly can.

LinkedIn Recommendations

3. Position Yourself as an Expert.

LinkedIn offers an ideal platform to position yourself as an expert in your field or industry. In addition to individual profiles, LinkedIn allows users to post company profiles. Ideally, if you run a business, you’ll have one of each.

People want to work with experts in their respective fields. To build your credibility and share your expertise, become active in answering questions in LinkedIn’s “Question and Answer” section. Every question you answer will become a permanent part of your profile, allowing connections and others to see your wealth of knowledge.

Be sure to also join related groups and start answering members’ questions.

LinkedIn Groups

4. Network Offline.

Networking online provides great convenience, but sometimes you just can’t compare it to face-to-face networking. Find networking events in your city by looking at the “Networking Events” on LinkedIn. Major cities, like Los Angeles and Cleveland, also have their own listings of networking events.

You may also want to host your own networking event, which you can then market on LinkedIn.

LinkedIn Networking Events

5. Link to other Social Networking Accounts.

Keeping on top of all of your social networking accounts can be challenging, but LinkedIn makes it easy to merge your Twitter account and your blog with your profile. You can sync your Twitter account  and your blog with LinkedIn, so both are automatically updated when you publish something new. Signing up for syncing takes less than a minute. Interested connections and others can then easily click on your Twitter address, your website, or your blog to learn more.

Integrate LinkedIn to your other social networks

LinkedIn can prove an extremely valuable marketing tool, if you’re willing to get involved and be proactive. Take some time to look through the website, to read what LinkedIn recommends for what works and what doesn’t work, and invest the necessary time to craft a strong professional profile and to establish your expertise to enjoy marketing success on LinkedIn.

More Reading

Guest Author: Frank Anderson is a technology expert who works with web hosting and other related fields.  He also has a passion for writing and blogging about all things Internet.

Image by Kylemac

Comments

  • http://www.jdamico.net JDamico

    Nice post… makes me wonder if the resume is passe. LinkedIn converges the resume, letters of recommendation and work samples, and it’s easier to keep up-to-date than a resume.

  • http://andynathan.net Andy Nathan

    Great post! I tell a number of my clients that the only reason you go onto social networking is so you can get your clients off social networking and have them meet you. With that completely agree with number 4.

  • http://twitter.com/inyoung2e Annie In-young Bang

    I always enjoy reading your post. I learn a lot from you. I’m a fan! Thanks for sharing.

  • http://www.bridiestypingservices.com/transcription-services/ Bridie Jenner

    Re number 5: although I agree that connecting twitter to Linked In is a good idea, it’s imperative people link them correctly.  Choose the option to only show tweets with the #li or #in hash tag, otherwise everyone in your network is subjected to the noise of your chit chat and silly tweets which can harm your brand.

  • http://www.bridiestypingservices.com/transcription-services/ Bridie Jenner

    Re number 5: although I agree that connecting twitter to Linked In is a good idea, it’s imperative people link them correctly.  Choose the option to only show tweets with the #li or #in hash tag, otherwise everyone in your network is subjected to the noise of your chit chat and silly tweets which can harm your brand.

  • http://www.gossipism.com.au Dexter Eugenio

    i personally love linkedin

    cant wait for the day it starts to encompass other industries and not just professional services (which it seems to concentrate on).

  • http://twitter.com/SmartSoftMarket Smart Soft Market

    Thanks Jeff

    LinkedIn has a come a long way from just being a CV / Resume database.

    It’s gradually evolving into a powerful network for B2B sales / marketing. It’s going slowly, presumably because large enterprises are taking time to embrace social. One tacky misstep and they’d lose their reputation for trustworthiness.

  • Amalsimothy

    Good one

  • http://www.347design.com/ SEO Agency

    These tips would help to find the right strategy in getting succeeded in your online business.

  • Online Marketing

    marketing is very most and effective instrument in the growth of business
    if your marketing is good then your business is increase day by day and you also consult with your friends bussiness partner and get feed back from your customer      

  • http://www.weboceanic.com/weboceanic/ProductDetail.aspx?pid=3 Marketing Consultancy

    LinkedIn can prove an extremely valuable marketing tool, if you’re
    willing to get involved and be proactive. Take some time to look through
    the website, to read what LinkedIn recommends for what works and what
    doesn’t work, and invest the necessary time to craft a strong
    professional profile and to establish your expertise to enjoy marketing
    success on LinkedIn.

  • Elizabeth Ricci

     
    Thanks
    for sharing your article on LinkedIn, we believe LinkedIn is a great
    opportunity for marketing. Visit our website today to read our  blog
    http://www.lucidagency.com/online-marketing/7-tips-marketing-on-linkedin/

  • Anonymous

    Excellent post as always, Jeff. The one I would add is “givers gain,” a philosophy articulated by Business Networking International founder Ivan Meisner.

    It is just as important to give recommendations to others as it is to solicit them. A former coworker of mine told me that he’d received a job offer largely on the basis of a recommendation I’d given him on LinkedIn.

    Giving positive feedback reflects highly on the issuer, indicating that they are confident (versus undermining), altruistic, and value strong relationships. Plus, you never know when you’ll need a helping hand, so paying it forward will put you in good stead in both dismal and prosperous situations.

  • http://oceanfeather.com.au/social-media/linkedin-some-interesting-research/ jin

    Hmmm…
     such nice and effective tips.. i think your post would be very helpful for all newbies..
     carry on

  • http://www.mazero.com/ Digital Asset Creation

    Hi frank,

    Thanks for your 5 marketing tips for linkedIn, I found it very useful to improve my linkedln business plan. Hope you will post more. Cheers

  • http://www.mazero.com/ Digital Asset Creation

    Hi frank,

    Thanks for your 5 marketing tips for linkedIn, I found it very useful to improve my linkedln business plan. Hope you will post more. Cheers

  • John Garet
  • http://twitter.com/peter_osborne Peter Osborne

    I agree with four out of five of these tips, but strongly believe that you should keep LinkedIn and Twitter separate, unless you only tweet professionally (i.e., no personal tweets) and/or tweet sporadically. It’s one thing to provide your connections with a link to your Twitter handle; it’s something else to subject your followers to a constant stream of Tweets, no matter how great your content is. I’d have advised your readers to be very careful about setting up that link and review your last three months of tweets before raising the curtain on them to a potential employer or client.

    • Chris Martin

      Personally, I keep separate Twitter accounts for work & personal lives. I know this is a popular strategy in employee advocacy schemes too. It solves the issue, but also requires a lot more management at times.

  • AHMED I. MOUSTAFA

    @Frank Anderson, ★ Cannot agree more. Beyond
    reasonable doubt, LinkedIn and Twitter have transformed the way people socially
    connected around the Globe. The Magic Key Word of their unique success is ► ” Convenience” Referral to Ev Williams. Cheers! ★