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  • Ming Shao

    Good points Jeff. Thanks for sharing. 

    • http://jeffbullas.com Jeff Bullas

      Thanks for the comment Ming!

  • http://twitter.com/MorganBarnhart Morgan Barnhart

    These are great arguments and ones I have given to quite a few old bosses (when I still had bosses). These arguments are rock solid and anyone with any business sense can clearly see the benefit of getting involved in social media. 

    But there are still those older generations that absolutely refuse to use anything but email marketing. I worked for a Scuba Diving shop once where the older gentleman than ran it just REFUSED to let me do anything to help his social presence, even though there was a huge demand for it. 

    I guess all we can do is propose the best strategy we can and hope for the best!

    Thanks for the post. :)

    • http://jeffbullas.com Jeff Bullas

      Thanks for your comment and insights Morgan. The generational challenge is the biggest barrier to adoption and not every battle can be won!

  • Flabbergasted

    social media mediums?

  • http://jeffbullas.com Jeff Bullas

    Yes, It is best to focus first rather than try and do too much especially if resources are limited, which is true for most companies.

  • http://jeffbullas.com Jeff Bullas

    Thanks for the comment and the question. That sounds like the holy grail and I am sure that about 50 companies are working on it right now!

    • http://twitter.com/wwginger GingerWench

      I sure hope so! :) I think I just inspired my own new blog post lol! Thanks for responding, Jeff!

      • http://jeffbullas.com Jeff Bullas

        Thanks for the comment and always happy to provide some inspiration :)

  • http://jeffbullas.com Jeff Bullas

    Thanks for the insight and yes the opportunity cost is also a “real” factor!

  • http://www.teamphones.com/tag/redsnow redsnow

    Pretty good post, this is one of the best articles that I have ever seen! This is a great site and I have to Blogs are good for every one where we get lots of information for any topics nice job keep it up  and congratulate you on the content.

  • http://www.teamphones.com/tag/redsnow redsnow

    Pretty good post, this is one of the best articles that I have ever seen! This is a great site and I have to Blogs are good for every one where we get lots of information for any topics nice job keep it up  and congratulate you on the content.

  • http://www.teamphones.com/tag/redsnow redsnow

    Pretty good post, this is one of the best articles that I have ever seen! This is a great site and I have to Blogs are good for every one where we get lots of information for any topics nice job keep it up  and congratulate you on the content.

  • http://www.teamphones.com/tag/redsnow redsnow

    Pretty good post, this is one of the best articles that I have ever seen! This is a great site and I have to Blogs are good for every one where we get lots of information for any topics nice job keep it up  and congratulate you on the content.

  • http://www.newsflap.com/category/google/ Google

    It is really nice for me to see you and your great hard work again.Every piece of your work look excellent.Looking forward to learning more from you!

  • http://www.newsflap.com/category/google/ Google

    It is really nice for me to see you and your great hard work again.Every piece of your work look excellent.Looking forward to learning more from you!

  • http://www.newsflap.com/category/google/ Google

    It is really nice for me to see you and your great hard work again.Every piece of your work look excellent.Looking forward to learning more from you!

  • http://www.newsflap.com/category/google/ Google

    It is really nice for me to see you and your great hard work again.Every piece of your work look excellent.Looking forward to learning more from you!

  • http://www.newsflap.com/category/google/ Google

    It is really nice for me to see you and your great hard work again.Every piece of your work look excellent.Looking forward to learning more from you!

  • Gregwells1964

    Great posting.

    One thing I might add to this is a common theme amongst small and medium business execs that SM opens a company to a public “airing” of their dirty laundry. I have met countless business leaders that feel SM creates a public forum for unhappy customers to complain.

    My response to each one is simple –

    1. the conversation about customer dissatisfaction is going to go on with your input or without it. As the old saying goes, “a dissatisfied customer is likely to tell at least 7 others about their experience”….you know the rest of the story.

    2. the idea of SM is for you to embrace the dissatisfied customer, engage their concern publicly, address it privately, resolve it to a mutual satisfaction and then ask the now satisfied customer for a public testamonial via SM.

    In this new world of social media, as it relates to commerce, its not so much about extending the reach of the brand as it is about building the trustworthiness of the brand. This is as important to small and medium size businesses as it is to the national and global brands.

    My two cents…

    Greg Wells
    Twitter: GregWellsNYC

    • http://jeffbullas.com Jeff Bullas

      Thanks for the comment and insights Greg. Combining trust with large reach provides a brand with real power!

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