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  • http://www.sugarpinerealty.blogspot.com/ mikec

    Thanks for the points, Kate. I would add a bonus point: Don’t expect perfection

  • http://www.yolkrecruitment.com/ Yolk Recruitment

    You first point regarding the cost of social media is really relevant. Most people don’t see the hidden costs of social media/marketing in that it can take up a lot of time. We’re trying to find a balance at the moment as it can easily consume most of your time if you don’t plan carefully.

  • http://www.yolkrecruitment.com/ Yolk Recruitment

    You first point regarding the cost of social media is really relevant. Most people don’t see the hidden costs of social media/marketing in that it can take up a lot of time. We’re trying to find a balance at the moment as it can easily consume most of your time if you don’t plan carefully.

  • http://www.brickmarketing.com/ Nick Stamoulis

    Social media is a long term strategy.  If you are going to incorporate it into your marketing plan you need to be committed to it and you need to remain active.  This is going to take some time, which needs to be allotted for social media.  Checking in every once in awhile won’t amount to much.  

  • Bethany Brightmore

    When a company decides to engage with their customers online, it is
    important to remember that it is an ongoing process that requires a lot of
    attention.

    I would like to add another tip: do not ignore or delete bad comments
    on your social media platforms. It is important that you handle them with care
    and give the customer a solution for their problem. Another way to engage with
    your customers online: content! What you write and how often you write is a
    reflection of your company/brand. Note, as you already mentioned; consistency
    and grammar are two key essentials to make your content work for you. We wrote an article about how quality content allows companies to find their voice and fully engage with customers. http://blog.tickcontent.com/content-watch/what-pour-grammer-does-to-youre-websight/ 

  • Anonymous

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  • http://www.facebook.com/profile.php?id=572627174 Sumeet Ambré

    what is the easiest way to link multiple checkin pages to a single fan page. Our fashion brand has several outlets in London and have many checkin pages created by users…..

  • http://twitter.com/browsewire B’wire Consulting

    Yes, using your Facebook brandpage in your e-mail signature would help
    you in spreading the message in a faster way. Integrating social icons
    on your website increases the chances of getting more likes on your
    brand page.

  • http://profiles.google.com/eldercaresupport Shelley Webb

    I disagree that posts on the homepage should be uploaded to all social sites simultaneously. It’s much better for rankings when postings are more organic and the content is changed slightly to match the needs of the platform.

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