5 Reasons Images are King with Social Media Marketing

It’s a well-known fact that people are visual. 5 Reasons Images are King with Social Media Marketing

They like things that attract their eyes. Color, images, movement, all these things bring them in and make them stay and brings them back.

So why do so many business bloggers forget this little tidbit? Why are their sites filled with words and empty of color, photos or images?

Here are five reasons to add images to your blog, Facebook, and other social media accounts right now:

1. Drive Traffic from Pinterest

The new big thing in social media, Pinterest is all about the pictures. This growing monster is something all businesses should keep an eye on and utilize as soon as possible.

Everyone can see everything on Pinterest, which makes it ripe for the picking. All you need is one great image and people will come flocking, people will click on the link embedded in the image and end up at your website or blog.

Of course, the image will need something to back it up or it is sort of pointless, but still. The idea is there.

2. Generates Likes and Comments

Facebook likes and comments are great. They get attention, they add to each other, and they get the word out. The problem here is engagement. There is so much on Facebook, how do you stand out? Images. The perfect picture will make you pop, and is so much more viable than any blog link or status update. Try it. You’ll see.

3. Promotes Shares

Like comments and ‘likes’, shares are great. But they go one better, they get your name out there in a way that says ‘valid’. If you can get other businesses to back you up, then you’ve got it made. Even better, friends backing you up means that you are trusted, which means you’ll get more interest from customers.

4. Gets Attention

To simplify, pictures get attention and keep it. It takes only a split second to look at an image, versus a few to read a summary or small paragraph. Which one is more likely to get instantly ‘liked’? Yes, that’s right. Don’t make people think too long or hard at first. Get them in and then you can work on keeping them with content.

5. Improves Memory Muscle

Pictures stick out in your mind. It is just a fact.

You can read something and then never remember a single sentence. But if you see a great photo, you remember it. Make your business memorable with great images. No matter what your business is or your blog is on, images will only help you out. A person is smart, people are stupid. Cut them out of the crowd with pictures and then you can work on their higher thinking. Until then, attention is key. Grab them with a great image and then don’t let them go. How do you use images in your soci?

Guest Author This post is by Christine Kane from internet providers, she is a graduate of Communication and Journalism. She enjoys writing about a wide-variety of subjects for different blogs. She can be reached via email at: Christi.Kane00@gmail.com.

More Reading

Comments

  • http://twitter.com/RussellAllert Russell Allert

    Images work because humans are visual creatures. This is why Pinterest is generating a lot of traffic and why photo posts work well on Facebook. 

    • http://jeffbullas.com Jeff Bullas

      Thanks for the comment Russell. The high speed internet and the tools to easily upload the images are facilitating the trend

  • http://www.wasimismail.com Wasim Ismail

    Totally agree

    you can test this easily, just upload images onto Facebook,
    and see how many likes you get, compared to when you update a text post.
     

  • Natalie Stezovsky

    Couldn’t agree more. We’ve seen a drastic increase in interaction on clients social media platforms by utilizing photographs and visual content.

  • http://seoebooklab.blogspot.com/ Ram Babu SEO

    yes jeff, images are something that brings customer’s attention  . .and they must see what it’s expressing us to know

  • http://www.brickmarketing.com/ Nick Stamoulis

    Images can help your brand stand out.  Incorporating an image into a blog post is important, because that image will show when you share the link in social media.  A link with an image will get much more attention than one without.  

  • http://www.durhamwebdesigner.com Larry James

    I agree with you  Christine. The popularity of Pinterest has increased the power of images and videos in blog posts. I am encouraging web design clients to add more photos, and I am  starting to add the Pinterest “Pin It” button into my clients sites.

  • http://www.ebazr.com/ online shopping

    Images are essential for both search and social media marketing with
    growing popularity as a social media asset. Long time image hosting and
    social network Flickr hosts well over 50 billion images and social media
    image sharing services like Instagram and Pintrest have exploded in
    popularity

  • http://www.mazero.com/ Coremetrics

    Images are one big thing that will have to consider in seo, for example when you have to post blogs on blog directories, you should have to include a very attractive image which is clickable with internal links pointing to your website. people are mostly attracted at the images in some usual blogs.

  • http://www.ifultech.com/About.aspx Ivander

    Well, bright colors and big sized images can draw almost anybody.

  • http://rickyleepotts.com/ rickyleepotts

    I couldn’t have said it better myself! I have been sharing an image with every status update for weeks… and I have had a 100% return on my efforts. Whether I get one comment, or one hundred… EVERY image I share gets some traction. It works. I didn’t think it would, but am glad that it does. It’s why Pinterest works. Just look at this image and tell me you don’t want to comment and pin these images!

    Thanks for the blog.

  • http://rickyleepotts.com/ rickyleepotts

    I couldn’t have said it better myself! I have been sharing an image with every status update for weeks… and I have had a 100% return on my efforts. Whether I get one comment, or one hundred… EVERY image I share gets some traction. It works. I didn’t think it would, but am glad that it does. It’s why Pinterest works. Just look at this image and tell me you don’t want to comment and pin these images!

    Thanks for the blog.

  • http://www.clearnotemarketing.com/ Gharlow

    Couldn’t agree more.  I love words, but the old saying is so true….

  • Praverb Dot Net

    I love this article and the importance of images will continue to gain steam because everyone can be a photographer.

    Thank you for great content.

  • info

    you have done a great work ………. its really working and important for us. so please keep sharing…………..
    http://www.mp09digital.com

  • http://www.home-green-life.com/ home gardening

    Social media is very famous network in world.online marketing through social media is very profitable and interesting marketing.many application available for online marketing like  twitter.every people use today social media from social network.

  • http://www.ahelpingbrand.com/ Gayle

    Thanks for this signed up to Pinterest a couple of months ago but haven’t really used it. Checking it out now!

  • http://www.surefiresocial.com/surefire-packages/simple/ Staci Burruel

    Yes, yes, yes. I totally agree with your insights! Pictures can give your readers curiosity about what you’re selling, and this might make them interested if the pictures are attractive. Besides that, this can also give your brand its credibility and stand out from other competitions.

  • http://twitter.com/ravishukle Ravi Shukle

    Fully agree Jeff, great post! especially with features on Facebook such as Pin, Favourite and full screen viewing brings more dynamic and engaging content than ever before. Especially to the news feed.

  • http://twitter.com/aptucker angel

    Is it advantageous for an oral/facial surgery center to use Pinterest? How does this type of niche service business garner a following on social media sites?

  • http://www.carvermediagroup.com/services/digital-marketing/search-engine-optimization.html SEO Services

    Photos are a big boost to social media, and they should be part of your posts often as possible. Image can be moved quickly message likely to stick. Humans are very visual creatures, and we are likely to remember something that we can relate to visually.

  • Alok Raghuwanshi

    User’s are 85% more likely to purchase a product after watching a Image