Your Social Media Success Toolkit: 10 Must-Have Resources

A determined soul will do more with a rusty monkey wrench than a loafer will accomplish with all the tools in a machine shop.” ~Robert Hughes

Your Social Media Success Toolkit 10 Must-Have Resources

Hughes is right on the money. Sometimes I feel like we rely too heavily on tools and technologies to do the work for us, when the real truth about social media is that it’s not a media. It’s a human relationship. Like love, it takes time, passion, consistency and effort. That said, there are some standout tools that will allow you to get the most out of social media—while simplifying your life!

In our quest to provide the very best service to our clients, our agency has spent countless hours trying and testing every conceivable social media tool and technology. There are the good, the bad, the ugly and, well, the downright heinous! Here are 10 of the most effective (and cost-effective) tools and resources we’ve discovered:

1. Hootsuite

Hootsuite is at the top of the social engagement dashboards. The accompanying mobile app allows you to monitor social media from your phone, which you must do, since social media never sleeps. You need to know what people are saying, seven days a week, so that you can put out fires before they grow. Cost: Their Basic plan is free, yet ad supported. It includes 5 social profiles. Their Pro plan is just $5.99 with enhanced social analytics, unlimited social profiles, Google Analytics integration and more.

2. Klout

The current gold standard for measuring online influence. If you want to know if someone truly has influence, Klout ‘em. Keep your eye not so much on their overall Klout score, but on their “Net- work Influence” score. This is the influence of one’s engaged audience, in other words, how influential their audience is and how much they actually listen to them. That’s a “metric that matters!” Cost: Free

3. Tweetreach

Remember: followers don’t matter as much as “reach,” which takes into account how engaged and influential your followers are. The Tweetreach tool allows you to calculate that reach in seconds. Cost: Free. “Tweetreach Pro” has a variety of plans ranging from $84/month to $899/month, based on number of reports and users.

4. Facebook Insights

Facebook Insights provides a wealth of information about your Facebook community: everything from post quality to the demo- graphic information of your active fans (sorry, “likes”). Very robust. Cost: Free.

5. Chartbeat

I cannot say enough good things about this tool. It’s a real-time dashboard that gives insights into how your website and online presence are driving your key business objectives. Cost for ChartBeat: $9 to $149 based on the size of your website.

6. YouTube Insight

It’s hard to believe that these analytics are free. Just 10 years ago, you’d pay thousands of dollars a month to get this information. Learn who is watching your videos, where they live, how old they are, even how long they watch each video with YouTube Insight!

7. Postling

“Get smarter, faster and better at social media in 5 minutes a day.” Compelling value proposition—and one on which Postling delivers. For small businesses that are strapped for time, this tool offers a one-stop place for staying in contact with your customers and staying on top of what people are saying about your business. Cost: Free trial that moves to $1/month per social media account after 30 days. You’ll pay $1 to save up to 10 hours a month.

8. Google Keyword Tool

If online marketing is important to driving your business, it is absolutely critical to understand how to use this tool. You simply enter trial keywords or a website name, and the Google Keyword Tool returns a list of related search counts and advertiser competition. For example, if you own a real estate company in San Francisco, you might type in “San Francisco real estate.” As of today, there are 74,000 people entering that keyword string into Google—every month! Is your real estate company figuring into those results? You’d better be! Cost: Free

9. PitchEngine

The “Social Media Release” is Press Release 2.0. It starts with the text release and adds multimedia content (photos, logos, videos and links) to allow people and journalists to share con- tent in their preferred way. PitchEngine makes is easy, efficient and cost-effective.

10. Manymoon

Our agency has used a variety of online collaboration tools, but none are as simple and easy to use as Manymoon. And the price is right; currently, it’s free!

I just finished the Ironman Triathlon World Championships on Saturday. Since I’m in that mode, I’ll draw an athletic analogy here.

My coach always says: “It’s not the amount of hours you put in; it’s what you put into those hours.

Same applies to social media. Apply yourself to social media more effectively and efficiently. I truly hope these tools and resources help you!

How About You?

What tools do you use? What works for you?

What is your favourite tool? Look forward to hearing your stories

Guest Author: Eric Harr is the Founder & President of Resonate Social Media, a leading, integrated social media agency in San Francisco. He is an award-winning TV host on CBS News and the best-selling author of the new book “The REAL TRUTH About Social Media: 8 Timeless Truths Uncovered & 8 Monumental Myths Revealed” available now in ebook or print edition.

More Reading:
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  • The Marketing Secret About Twitter that Most People Don’t Know
  • How To Write A Mind Blowing Headline For Twitter So People Will Read Your Blog
  • 30 Terrific Twitter Facts and Figures
  • Do Shared Links Last Longer on Twitter or Facebook
  • How to Increase Your Blog Traffic by 55% with One Button
  • Is it Better to Share on Google, Facebook or Twitter?
  • Image by SFDenverLV


    • Jeff Bullas

      Thanks for dropping by.and yes happy for you to do that :)

    • Jeff Bullas

      Thanks :)

    • Michael Carusi

      I would have liked to see SocialBro and SocialMention on here, but excellent post.  Great tools all around and I discovered a few new ones! 

    • Michael Carusi

      I would have liked to see SocialBro and SocialMention on here, but excellent post.  Great tools all around and I discovered a few new ones! 

    • Steven

      Thanks for your suggestions! I started using hootsuite over tweetdeck. Because it has all the features from tweetdeck + you can add more social networks to the list. Nice!     

    • Kristen Daukas

      SocialBro is my new favorite twitter tool. LOVE it.

    • Nathaniel Cassidy

      Couldn’t agree more about Hootsuite as number one. We already use most of the others apart from PitchEngine which I will certainly check out! The only service I’d disagree with is Manymoon as we found Basecamp to be a far superior project managment tool. Horses for courses though.

      • Tanya

        Have you tried using Asana? I find it easier than Basecamp. :)

    • lunaticg

      I have been using Klout before but I just register all my social media network last week. It help me to understand what my friends in the social media want.

    • Nick Stamoulis

      Social media tools can be very beneficial.  Hootsuite is great for scheduling posts ahead of time.  You just need to remember to monitor the posts and take the time to respond.  It’s easy to become a social media robot if you rely on too many tools.  

    • Therese_harrison

      Klout,Hootsuite is one of my favorite among the the list that you gave.. But I will welcome to try the rest. Thank you very much for the tools..

    • Teressa

      Found your blog a couple of days ago.  The information you share is outstanding! I’ve been tweeting about and sharing excerpts from your posts. Your blog is also listed as a resource in my blogroll.  Thanks for being such a great resource, Jeff! My site is

      • Jeff Bullas

        Thanks Teresa for dropping and glad you are finding it helpful :)

    • Guest

      i am using 

    • Guillermo del Rivero

      I´m shock that you don´t consider SocialBro as one of the top10! It´s a great tool to maesure your campaigns… Any reason for this?

    • Stacey Bookmiller

      I see a lot of votes for SocialBro posted last year. I will have to check it out– if it’s still around. I personally switch between Hootsuite and Sprout Social.