10 Top Trends in Social Media

I visited Italy recently and as we know the Italians are a very stylish bunch. They seem to know what fashion is really about. 10 Top Trends in Social Media

They can wear a scarf with fabulous flair, choose the cool hat that sets off the outfit or select a pair of sexy shoes that make them look like a fashion model and that is just the men!

The Italians have taken “style” to a level that the rest of the world can only aspire to.

Trends in Shoes

Now on the topic of shoes it appears that there is a trend that if it doesn’t stop very soon, it is going to lead to many injuries and even possible death as fashionista women fall from great heights after stumbling in their 30 centimeter high heels!

This will lend a whole new meaning to the term “Fashion Tragics“.

I have to admit though that the shoes in the windows of the fashion brand stores of Rome and Florence were not just fashion items but objects of style, art and creativity. Just not very comfortable or sensible to wear but who said that fashion should be sensible.

The Trends in Social Media

My trip to Italy was not just for looking at shoes but to provide four keynote presentations to the BE-Wizard web conference.

One of these topics was on the “Top 10 Trends in Social  Media” and how business can adapt and use these trends to their commercial advantage.

Social media that was initially seen as a fad 2-3 years ago is now firmly embedded in the fabric of the web and is impacting how business markets, communicates and publishes.

Trend #1  Social Mobile

The first trend we looked at was the the rise of the social mobile. The synergy of mobile and social networks is combining to make us addicted to our socially networked enabled smart phones that allow us to view our Facebook or Twitter account anywhere at anytime.

The numbers

  • Current research puts the number of mobiles at north of 5.5 billion devices
  • 1,2 billion have internet connected phones (smart phones)
  • 425 million users use their mobile to check in to Facebook
  • 55% of Twitter traffic is from the mobile
  • 400 million YouTube views are from mobile devices

The implications

  • Huge growth potential
  • Create content for mobile devices
  • Design and develop websites and blogs for mobile viewing
  • Make it easy for viewers to act on that mobile content in a social manner (sharing)

In essence make it easy for people to buy and share your products and services from your mobile phones.

(Click here or on the image to view to view all  “ Top 10 Social Media Trends” on Slideshare)

10 Top Trends in Social Media

Trend #2 Socialization of Search

Google has realized that social networks are here to stay and consequently invested over half a billion dollars in designing and developing Google+ which they launched in June of 2011.

They have realized that in the battle to stay relevant, social networks need to be prioritized when producing search results.

Google considers social as “core” to its strategy and is using the capture of social signals when delivering information from search engines. Consequently you will see the top social networks appearing high in search results pages.

Also it is embedding Google+ into all its web properties including YouTube and Picassa.

Hence the introduction of the “+1” button in 2011.

The implications

  • Create accounts on relevant social media
  • Create content for social networks
  • Publish and promote on social media
  • Treat Facebook as an extension of website
  • Optimize social networks for “Search”
  • Place Your Media “Everywhere”

If you want to see the other eight trends they can be viewed on the Slideshare presentation.

What About You?

What other social media trends do you think are important?

How can you adapt your business to take advantage of these shifts in communication and marketing?

Look forward to hearing your views and stories.

More Reading

Image by Jeff Bullas in Rome, Italy


  • Anonymous

     You are not unknown when you join in the face-book, Once you sign in, your face attached to the social media. It is an extension of many social media.

  • Dan

    Ready to get your mobile on? http://ncs.tv/mobile-marketing

  • Kevin Kavanagh

    Love your article I really enjoyed it, you might like to know that I’ve some great online social Media tips at my website http://wealthmachineworld.com/blog1/socail-media-success/

  • http://jeffbullas.com Jeff Bullas

    Thanks for the question Benjamin, In essence I didn’t expect the shoe to be “pinned” :) but that would be cool if people did!.
    I included it because my introduction was about fashion and shoe trends and therefore I thought it would be appropriate. Still a good image is always great to include in a post.

  • http://www.brickmarketing.com/ Nick Stamoulis

    Socialization of search is huge.  Social media is no longer just for branding.  Involvement can have SEO implications.  That’s why it’s important to be be involved and create content to post on social networks that is worth sharing.  

    • http://www.personalinjurydefenders.com/ Macky Anderson

       Agree with that. The essence of sharing gives a way of giving an answer to those person that is in need of that thing. That’s why it is one of the most important thing nowadays,

  • http://www.choosinglove.net Wendy

    The Slideshare presentation was very informative, giving me so much to think about as I grow my brand. Thank you.

  • http://jeffbullas.com Jeff Bullas

    Thanks Jacinta for dropping in! As the majority of my readers are ladies, I knew that someone would want to pin that piece of art called a “shoe” :)

  • http://jeffbullas.com Jeff Bullas

    You just have to love the “Ladies” and their passion for shoes with heels! Imelda Marcos rocks :)

  • http://twitter.com/lauramariescott Laura Marie

    This certainly made a very interesting read Jeff. Agreed with your thoughts on Social Mobile. I use my Twitter APP on my iPhone so much more compared to previous years. It’s much easier to use & direct messaging is also faster which proves to be very useful.

  • http://twitter.com/bagsnshoes2 BagsNShoes2

    It makes me smile that you took the time to look at shoes :-) Loving my Ipad and almost daily I am finding a mobile app that allows me to be more social. I love that there are apps that allow me to comparison shop for my ”
    30 centimeter high heels” that were not available years ago & it allows me to hop onto twitter, facebook & fourscore to share those finds with my followers.

  • http://www.austin-webpages.com/ Austin Webpages

    Just wait until search + social media is combined to the point where google will answer “where should my friends go eat tonight”