4 Proven Strategies to get Discovered on the Internet

The game has changed!

The power of the internet means it’s now possible to build a broader and more profitable online audience by carefully applying some specific approaches and techniques.4 Proven Strategies to get Discovered on the Internet

All it takes is confidence and an internet connection.

According to new research, 78% of internet users conduct product research online (Source: Hubspot). This has changed the game for the marketing companies relying on outbound marketing approaches, such as email newsletter campaigns, TV advertising and telemarketing. But these (often costly) approaches are becoming less effective day by day. This is because:

More people are online than ever before.

More people regularly use the internet to shop and investigate products and services before they decide to buy.

Most of us have adapted quickly to being online so that internet use has become more sophisticated.

People are more likely to avoid unwanted online ads by using techniques and technology such as popup blockers, email spam filters, and call rejection.

How to get discovered # 1: Make the Link

Better links equal better business

Links play a big part in achieving a great search engine ranking. You need to use two types of links:

  • On page: content on your site that links to other ‘relevant’ areas of the site.
  • Off page: content on other sites that links to your website.

Both type of links are useful in enhancing your online presence. Ideally you should use as many as possible. While it is relatively easy to place links, you need to avoid over-using links that aren’t working very effectively. Use services like Link Diagnosis to monitor your ‘off page’ links and SEO Rank Checker to check your website rankings to see how well each link is working for you and adapt your link strategy accordingly.

Think of each link as a reference for your website

Each link is like a reference for your website because people relate to a link according to whether it leads to a site they know and trust. This means that the links you use show how valid your site is – so the better the reference, the more trusted it will be.

The key is to make sure that your links are from relevant websites. One very useful thing to keep in mind is Wikipedia and the way it allows you to begin on one topic and click through to move from one related topic to the next, taking you somewhere very different. Keep this approach in mind and apply it to as many relevant websites as possible.

How to get discovered # 2: Spread the Word

Getting your website set up is just the start

Your website is now set up to showcase your business and sell the value of your service or product. You have high quality, relevant links. Your site shows up high in the search engine rankings. The next step is to spread the word.

Blog your way to more business

The best place to start is with your blog.

What is a blog?

  • You could define a blog as an online diary which allows you to reach many people.
  • Your blog enables you to share any message or information you want – from thoughts and ideas, to lists of other useful sites and everything in between.
  • Blogs provide a very fast and very convenient way to diversify your site and enhance search engine optimisation. Each post, with individual tags, links, and URL, will actively boost your online presence, with the added advantage of giving new web visitors exactly what they want when they arrive on your site.
  • Most blog services also have their own ‘hub’, i.e all their blogs are catalogued under one site, with links to and from thousands of blogs on a similar subject. Being linked to the other blogs builds the presence of your own blog and its potential audience.

Before you start blogging there are some key points to keep in mind:

Four things every new blogger should know

  1. The decision you make about what to put in your blog is fundamental to the success of your digital marketing strategy. Focus on the particular area you want to get known for – then blog anything and everything you can on it. As long as it’s relevant to you and your business, every post is a brand new advert and your readership will grow with everyone.
  2. Don’t approach your blog like an advert, but as a way to showcase yourself as a helpful source of useful, relevant information.
  3. Add a list of useful links occasionally to build good mutual links with those people you list.
  4. Post a set of ‘top tips’ once in a while – very useful and very easy to spread via word of mouth. On average, companies that blog enjoy 55% more web traffic than those that don’t!

How to get discovered # 3: Be Sociable

Don’t just inform – interact

Getting discovered on the internet is all about information and interaction. You’ve created a source of useful, relevant, well indexed information on your blog.

But how do you get people responding to it?

By being sociable – using the different forms of social media like Facebook, Twitter and LinkedIn. Useful content on the web is very easy to find – and once found, it will get traced back to you.

Conversation, conversation, conversation

Social media sites like Facebook, LinkedIn and Twitter combine content and conversation. They bring your post together with a potential audience of thousands of people – if not more!

This interaction starts with you. Respond to comments. Answer questions. Offer ideas and tips. This shows you as a friendly business, rather than one simply trying to sell. Once someone does need your service, they’ll already be aware of you as a business they can trust. This is how being sociable can help create an audience which then creates leads and customers.

How to get discovered # 4: Keep Tracking and Adapting

See what’s working – and what’s not

Getting recognised online involves many potential different resources and platforms. So how do you see where new leads are actually coming from and which areas need improving?

Here are a few helpful ways to track and adapt your digital marketing strategy:

  • Most services offer their own tracking software for monitoring and managing leads while most blog hosts will have figures for visits, clicks, and popular landing pages.
  • Google Analytics provides a valuable breakdown of web visitors and on site behaviour.

Whichever approach you use, use it consistently and be open to changing your approach according to what you find out along the way.

It’s always a never-ending list, here’s an additional list of your top ten tips for getting discovered. Click here to get it.

Guest Author: Sookie Shuen is the community manager at Tomorrow People, a leading UK inbound marketing consultancy. You can read more of Sookie’s content on inbound marketing by subscribing to the Zoober Inbound Marketing blog here. You can also find her on Google+ and Twitter.

More Reading

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  • Past Present and Future of Blogging: 3 Infographics
  • How to Get Targeted Twitter Followers
  • How To Write A Mind Blowing Headline For Twitter So People Will Read Your Blog
  • 50 Ways To Optimize Your Blog
  • 20 Simple Tips for Writing a Blog Post that Begs to Be Read
  • 50 Social Media marketing Tips and Tactics
  • Image by Steve A Johnson

    Comments

    • Rick Barker

      Great Stuff Jeff!

      • http://www.tomorrow-people.com/blog Sookie Shuen

        Thanks, Rick. Much appreciated. (:

    • http://YourStressMatters.com Dr. Rae

      Thank you Jeff, and Sookie for providing this useful information…  Unfortunatey your offer Sookie for the “top ten tips for getting discovered. Click here to get it.”  was extremely difficult to read ;(

      • http://www.tomorrow-people.com/blog Sookie Shuen

        Hi Dr. Rae, it definitely was a long list and there’s the eGuide to help summarise it up. I really hope you’ll gain from it. 

        Sookie

    • http://www.austrianalpineholidaysblog.com/ Linda

      Good morning!

      I hear what you are saying about getting traffic to your website by using a blog – but getting the blog indexed and ranked has the same difficulties as the website. And with so much ‘noise’ on twitter, facebook etc standing out from the crowd as a new voice is very difficult – especially if you are also a new start up business with very few existing clients or business ‘friends’ to help set the ball rolling.

      As well as conversation, conversation, conversation, I think people also need to realise it takes time, time and a heck of a load more time – especially if you’re in the position I just described.

    • http://www.brickmarketing.com/ Nick Stamoulis

      The key to a successful internet marketing strategy is to be organized.  Create a link building strategy that includes tasks to be completed each month and regularly update an editorial calendar with blog posts, articles, etc. that need to be created. Schedule social posts ahead of time if possible.  There’s a lot to get done and it works best if you stay on a set schedule.  

    • http://www.facebook.com/c.rajagopalan Rajagopalan Chandrashekar

      The blog should be followed up with systematic organic promotion using social media and online communities. A calendar for organic promotion is a good idea, but difficult (hard work) to keep up

    • http://www.facebook.com/c.rajagopalan Rajagopalan Chandrashekar

      The blog should be followed up with systematic organic promotion using social media and online communities. A calendar for organic promotion is a good idea, but difficult (hard work) to keep up

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    • http://www.topdogsocialmedia.com/ Melonie Dodaro

      i love number #3 Dont just inform – interAct. A lot of people use social media for content distribution and forget the social part of it. BUilding connection is really important specially if you want to stand out of the crowd. 

      people buy from people they trust and conversation can help you gain that.

    • http://www.netzschnipsel.de/ Matthias-M.Pook

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    • http://www.facebook.com/ignitewinners Helene Mearing

      Great post for me… Don’t just inform interact… must admit I need to pay more attention here. Thanks for that. Helene

    • http://yeeboodigital.com/ ephilanthropy foundation

      Now, once you have a thriving online audience to your webpage or blog you need to shift your attention from getting more traffic to maintaining your ONLINE REPUTATION. This involves catering to your present audience better.

    • http://www.mazero.com/ Targeted Campaign Management

      Those four steps are easy to follow. I don’t even think that I can use that kind of strategy to get me discover in the internet. Thanks for the post, glad to know this one.

    • Shannon DeFazio

      This is right on point! I think ” Be social” is a great point. There are a lot of websites and different social media’s out there. If a company isn’t being “social” then its just like your company a sitting duck. I also think another point would be flexibility and being able to change. Social media is changing everyday.

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    • http://tribalstylemarketing.com/blog TribalStyleMarketing

      Great article! Have bookmarked it & will follow you elsewhere. I just started doing a top 10 list lil while ago & Im already seeing an increase in traffic
      BTW, thanks 4 having the mobile site on!