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  • http://jeffbullas.com Jeff Bullas

    Thanks Lisa for your comment and it is important to use a range of social networks to engage with as many people as possible.

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  • Innovative Ad Solutions LLC

    So many small businesses can learn from these tips on social media and how it can fit into a business’s online marketing plan. As this post explains, what your small business has to offer in the social media world is very important. IF you can take one thing from this article about online marketing for small business its to provide relative and informative info to your network. I talk alot about online marketing at http://www.innovativeadsolutions.com and think I am a prime example of how networks will appreciate good content.

    • http://jeffbullas.com Jeff Bullas

      Thanks for the comment and contribution to the conversation

  • http://jeffbullas.com Jeff Bullas

    Sorry…No I don’t build websites

  • http://jeffbullas.com Jeff Bullas

    It sounds like you have just been converted to Pinterest!

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  • Louise Jallow

    Thank you. As a newbie to social media, this is both interesting and informative. Have marked a couple of bits to read later.

    Does anyone else find they can spend so much of their day Tweeting and Linking and Blogging, that they have little time to do err ummm actual work?

    • http://twitter.com/themikesteez Michael Campos

      Louise, this is an issue I think for many people, newbies and veterans included. Time management is such a critical factor (and something that can be difficult for ADD folks like me :p ) because it’ll help remove the feeling of getting overwhelmed by too many things to do, as well as remove the guilt of spending more time on one thing than another.

      There are many free downloadable content / social media planning calendar templates available, and it’s really worth the time to create a schedule that says you’ll work on specific tasks at specific times during the day.

      Spend the time figuring out how things work and how to streamline certain activities so you can spend more time on more important things.

      As you get more familiar with blogging and using social media, you’ll learn how to be more efficient with your time because you’ll see which tasks are worth the time investment and which ones aren’t. The only way, however, is to put in the time and monitor how things are going. Be flexible and don’t be afraid to make tweaks by scaling down here while ramping up over there. Stay foolish, stay hungry, and have fun!

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  • thetechiemama

    Creating orbits is a awesome tip as it helps me visualize my strategy.  I find this to be a smart article and thank you for sharing your secrets!

    • http://jeffbullas.com Jeff Bullas

      Thanks for the comment. Another way to look at “orbits” is to think of your blog as the hub and your social networks as the outposts. Creating tribes on your outposts that circle around your home hub called your blog provides a foundation and focus to your social networking strategy that you “own”

      • thetechiemama

         I love it!  Here’s a diagram I drew based on your explanation. Thanks for your very helpful description!

  • Pooky Hesmondhalgh

    Thanks for a great post Lisa – I particularly like the idea of making social media your front line. It can be such a fantastic way of providing a first class experience for your clients, quickly, effectively and with an audience…

  • Susan Cain

    You give the best advice and guidance! There’s so much out there, but your information is the most meaningful, relevant, and helpful! Thank you!

    • Lisa Galarneau

      Thank you!!

  • http://twitter.com/ianobyrno Ian Byrne

    Good point about some industries suiting social media. We get inquires from all sorts of companies, big and small across many industries and one thing which sticks out is that people seem to think that they need it but have no idea why, or have no ideas of what goals and objectives they’d like to see from integrating social media into their marketing/advertising/PR/whatever efforts. SM is great for many industries, but there are some where it doesn’t suit. Love the fact that everything is evolving so quickly too – so many opportunities!

  • http://www.callboxinc.com/ Amber King

    Engagement is the most important. This is one way of nurturing a network that can eventually lead to a possible business partnership.

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  • http://twitter.com/themikesteez Michael Campos

    Thanks Jeff! All of these tips hammer home the concept that social media is SOCIAL, and that we’re all part of a community that values interesting, amiable and fun members.

    Brilliant: “These are magic tools in the right hands, but their mastery requires a lot of trial and error. In this case, the best way to learn is to jump in.”
    Thank you :)

  • @rpi_llc

    Great post! Thanks so much for sharing this with us, Jeff! We are looking forward to exploring / employing some of these techniques!

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  • http://www.shopinsuperhighway.com Fernando Poniente

    Engage! of course some people forget that.

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