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  • http://markharai.com Mark Harai

    Sorry for being such lurker here Jeff… Love the valuable insights and content you serve up here consistently.

    Thank you sir!

    • http://jeffbullas.com Jeff Bullas

      Thanks Mark and you can “lurk” as much as you want. Cheers

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  • Paul

    I think it will come down to how well and potentially how
    quickly Facebook can make the final switch from a user focused “free”
    social media platform with a supporting advertising revenue stream, to a highly
    professional brand/business “broadcast media” channel with e-commerce solutions
    and additional services.

    We have already seen in the past few weeks the ASB ruling on page content and I
    have no doubt we will see further rulings that attempt to regulate and “define”
    what is it that Facebook actually is.. (or better yet what it does)

    It will be up to Facebook to make this definition for itself as quickly as possible before it is cornered by ledgistration or left behind by other
    faster moving emerging platforms that already have a business model in place and a clear sense of growth and direction.

    This could include the likes of social TV channels, social mobile players or even direct e-commerce or mobile payment players with a more social inclusion.

    In short Facebook is a broadcasting, advertsing and communications channel at a gloabl level for brands, individuals and groups and weather they like it or not they are going to have to put a stake in the ground at some point and adopt the behaviour of these sorts of businesses to turn a profit

  • http://jeffbullas.com Jeff Bullas

    Thanks for the feedback. It is good to focus on one or several platforms. It depends on time and resources that you have available and feel comfortable with.

  • http://jeffbullas.com Jeff Bullas

    Thanks Francisca. It was a labor of love with some blood sweat and tears thrown in for good measure.

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  • http://twitter.com/JoesBoxingClub Joes Boxing

    Mmmmmm I this is why Zuckerberg resisited floating for so long as he did not want the focus of Facebook to be about revenue. The young are cynical and highly mobile once the $ becomes omnipresent they will move and facebook will be the next Myspace.

  • http://twitter.com/BertCarson Bert Carson

    I tried a sample of your book – tried it for two pages and bought it – Nice piece of work.

    • http://jeffbullas.com Jeff Bullas

      Thanks Bert :)

  • ozio media

    Facebook continues to tinker with their
    unsuccessful advertising models and the latest developments for placing
    sponsored stories into the newsfeed is likely to be a precursor to other ad
    types finding their way into this part of their page too. Even so, people use
    Facebook to socialize and are already very wary of allowing Facebook to use
    their personal data for commercial purposes. In contrast, Linkedin users want
    their data to be shared around and they already use the site to promote
    themselves commercially, which has allowed Linkedin to develop the recruitment
    side of its business. It would seem to be drawing a long bow to see Facebook
    being successful with similar strategies.

  • Luis Rossi

    The reason linkedin is growing now is due to the recession, more people are using linkedin to find a job and paying for premium accounts, before the recession, the people were using facebook to waste their time in their desks.

  • http://twitter.com/_fabval Fabio Valeri

    I would plan a go-forward plan based on 3 pillars:
    1. Design a strategy for added value services (chargeable and free) and e-commerce;2. Work on the brand image to include drive also amore ‘professional’ usage;3. Define new, innovative ways for advertisement and marketing. (this can be driven byt the 2 points above)

  • http://www.facebook.com/jmichael.mangalam J Michael Mangalam

    Facebook should find equivalent of LinkedIn’s Recruiter base. I believe it is to serve as the advertising agency focusing in personalized marketing throughout the web. i.e. Facebook should leverage its customer life stage and event data to advertise throughout the web. (For example, single dad with a seven year daughter whose birthday is coming next month). This makes Facebook as the main web advertising agency for corporations, which will be lucrative.

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  • http://twitter.com/richardbrock Richard Brock

    I think it is a little early to give up on facebook. Social Media is still only in the early days of development and I have seen few people attend to really build good facebook campaigns.

    Understand your customers and which social media channels they use, this will provide the best answers to whether you should use facebook or Linkedin.

  • http://www.linkworxseo.com Link Worx Seo

    Congratulation on the book Jeff. Secondly, you just can not ignore all those Facebook icons on television. It seems almost every commercial on television tries to send you to Facebook. This factor has had to drive up the revenue for Facebook without a doubt. The real kicker of it all – Facebook gets this advertising for free. To this day the word engagement comes to mind when being successful on Facebook. The more engaging you can keep people on your business/personal page the better for Facebook.

    This in turn increases user time on the site and the possibility for more revenue. Facebook has to like that fact. It would not surprise me if Facebook puts more focus on larger companies than smaller companies since the larger companies can afford to advertise for Facebook at no cost.

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