How to Create Buzz from a Hashtag on Social Media

You’ve seen them before, even if you didn’t know what you were seeing: #hashtags have become much of a trend on the Internet within the past few years. Starting on the social networking website Twitter, other social media sites have picked up on using them as well.These include the hot social media sites such as Pinterest and InstagramHow to Create Buzz from a Hashtag on Social Media

While the use of the hashtags is used by Twitter users from all over the world to talk about a wide range of topics, you can even use it to help your business and increase exposure.

If you are not familiar with the hashtag, it is actually used on Twitter as a representation of specific topics that people are talking about on Twitter in their Tweets. The tweets are short messages that Twitter users can type in throughout the day, talking about anything and everything that they want to. For example, if you were tweeting about a recent news event, you might tweet something like this:

Wow! Can’t believe that actually happened! Now what?! #newsevent

The Hashtag is simply the two words combined into one (with no spaces) with the “#” in front. It can also just be one word eg #Marketing.

Creating a Hashtag is Simple

The hashtag first became useful as a way for users to separate messages into different categories so that other Twitter users can easily find the messages that relate to what they are looking for. It is generally quite simple to create a hashtag message. All that you really need to do is put the “#” symbol in front of the words, but make sure there are no spaces in between words.

For example: you could be writing a tweet about your business and the products available and then end the message by putting something along the lines of #BestProductsAvailable.

Note that capital letters don’t have an effect on the search but can make it easier for users to read.

Why Are Businesses Using Hashtags and How Do They Help?

Many businesses, big and small, are using hashtags as a way of gaining more attention for the brands, products, and services that they have to offer. There are currently millions of people worldwide who log onto Twitter every day to write tweets or see what their followers are up to. To sum it up, if you want free exposure for your business, creating a hashtag for it would be your best bet.

Social media marketing has become increasingly popular and tons of businesses are getting involved, creating social media website accounts and using them in an efficient manner so that they are getting more exposure for their business. This leads to more traffic on their website and improved overall engagement with their customers. Greater engagement typically translates into a more positive experience for the consumer which has long-term positive effects for companies.

What Topics are Important in your Industry?

Think about your business and what relates to your business. You take topics that relate to the business you have and use them for your hashtag. For instance, you can find a lot of different trending topics on Twitter and find out what hashtags are currently being used on the social networking website.

One hashtag that may be popular for the day could be something along the lines of #socialmediatips. If you know a great deal of information about social media and this topic pertains to your business, you can offer a tip or two in your tweet and end the message using the #socialmediatips hashtag.

HashTags are Like Twitter SEO

You may also want to consistently use a few hashtags that are related to your brand, such as you would with keywords for SEO on your website. This helps users find you later if they’re looking for what you have.

The entire process of using hashtags is quite simple. If you are looking to expand your business and increase your success without having to pay a single cent, relying on social networking websites and, in particular, the hashtag is a great way of making yoiur Tweet more visible.

What About You?

How are you using hashtags? What sort of hashtags do you find work for you?

Do you create search columns on Hootsuite or Tweetdeck to stream and manage them?

Look forward to hearing your stories.

Guest Author: Tara Hornor Tara Hornor has found her niche writing about marketing, web and graphic design. She writes for PrintPlace.com.  Connect with @TaraHornor on Twitter.

 

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I will also reveal hundreds of tips about how to use social media to become visible on the web and also insights into creating and growing tribes, fans and followers on social networks such as Twitter and Facebook.

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Image by by danielmoyle

Comments

  • http://twitter.com/TroyVera Troy Vera

    One very important distinction to add is that punctuation kills a hashtag string. #ILoveFrenchFries!TheyAreTheBest just gets rendered as #ILoveFrenchFries for a Twitter hashtag search. This applies to any punctuation at all.

    • http://jeffbullas.com Jeff Bullas

      Thanks Troy for adding to the conversation to ensure people use #hashtags effectively

  • http://osakabentures.com/english-2/saulfleischman/ Saul Fleischman

    “Hashtags are like Twitter SEO” – Jeff, #hashags are powerful on over 25 social networks and even places to sell, like ebay, etsy, and istockphoto. At RietTag, we call this “seo” #SSO: social sharing optimization. And we hope you’ll look at http://www.ritetag.com – a
    bootstrapped startup and tool that I founded.

    The quick-take:

    RiteTag lets you
    search words to get tags that reach topic-following people, those
    interested in your blog posts, videos, artwork, photographs, and
    even offers in eBay and Amazon, shows you the when, who, how many
    times, and what in the content that has been tagged with a tag
    related to your query, and lets you do a few more things as well.
    RiteTag is not an SEO tool, its a SSO tool: for optimizing your
    content in social media to reach more, with relevancy.

    G+ Hangout and let me demo RT for you soon?

    • http://jeffbullas.com Jeff Bullas

      Hi Saul
      Thanks for that Saul. I did register at Rite Tag but I think that a Demo would be good to have some clarity. Away next week speaking in Beirut but good to do that when I am back.

      • http://osakabentures.com/english-2/saulfleischman/ Saul Fleischman

        Thanks, @jeffbullas:disqus and I’ll be happy to walk you through RiteTag, show you what you’ll be doing with it. Give me a little time, we are radically changing the sytem and”RiteScore” algorithm. Will get with you promptly.

  • http://twitter.com/PiEwO74 PieWo74

    I’ve seen some of my following using hashtags for seasonal chronic. For instance #SummerStory or #HolidayChronic. I thought it was very smart but in this case as the hashtag is unique, how its helps the SEO on twitter ?

  • http://jeffbullas.com Jeff Bullas

    It means you are delivering the tweet to groups who are relevant and that is big for engagement

  • jsncruz

    Hashtags are powerful – but some business use too many! It seems like every mini-project earns a hashtag. From what I’ve seen with effective hashtagging, 3-5 “owned” phrases by an established company/organization is MUCH MORE effective than flooding its Twitter community with a new hashtag weekly.

    • http://twitter.com/TaraHornor Tara Hornor

      Very good point. I agree that hashtags can be very overdone. I’m not sure what the perfect number is, but it does seem like a company should pick a list and stick with it, just as they do with keywords.

  • Heather Cuthill

    I’d just like to add that hashtags are a great tool for organizing tweets but overuse of them is not only annoying, it makes your tweet very hard to read and uses up valuable character real estate in the process. Don’t sacrifice content for marketing.

    • http://twitter.com/TaraHornor Tara Hornor

      You make a good point…I overused hashtags in the past and noticed just how difficult it was to read my tweets. I’ve scaled back considerably and it seems to have made a difference in retweets.

  • YanaBushmeleva

    I would like to add that also companies and brands can check and study the hashtags, which were done by the twitter followers next to their products, it helps to understand topics around the brand

  • http://twitter.com/TaraHornor Tara Hornor

    Wow! What a great project. I can only imagine how much this has helped those in the healthcare industry. Do you know if other programs such as this has been started for other organizations?

  • Daniele Mazzini

    If you’re interested in hashtags, you can also make some interesting discoveries through hashtagify.me

  • http://www.hitconsultant.net/ Fred Pennic

    I agree Jeff. If you are not utilizing the correct hashtags in your tweets is like tweeting in the dark. It is critical if you are trying to engage and grow your network.

  • http://twitter.com/josemoreno8792 Jose Moreno Jr.

    Hello, I’m a student studying Social Media Theory & Practice with @dr4ward at @NewhouseSU. I really enjoyed this blog, however, what are the most common mistakes use when people create hashtags?

  • Carla Méndez Ceja

    I think that managing social media is crucial today. But I also think that in Mexico, companies are not prepared yet to manage this kind of communication. In the last months we´ve seen a lot of brand crisis due to a lack of knowledge and abilities to manage social networks, companies does not have crisis management programs and of course, they always blame followers or bloggers of their own mistakes. Even though is important to generate popular Hash Tags to become trend topic this must not harm the brand´s reputation.

  • http://twitter.com/TaraHornor Tara Hornor

    Yes. :)

  • http://twitter.com/TaraHornor Tara Hornor

    Hashtags now work on Pinterest! Woohoo!

  • http://twitter.com/TaraHornor Tara Hornor

    Thanks for pointing this out. :)

  • Sylviane Nuccio

    Hi Jeff, great stuff. I am using the hashtag more and more and love it. thanks for this great post! A keeper, and will share.