6 Tips on Marketing Your Online Content

Content marketing is a simple phrase. It involves just two key elements.Content Marketing

“Content” which can be articles, videos and images in all their various multi-media formats.

“Marketing” which means taking that content and letting the online world knows it exists. In essence it is implementing strategies and tactics of making your ideas spread.

Marketing your content though is a challenge in a world where there are over 2 billion internet users who are bombarded with emails, streams of tweets and banner ads.

The process of content marketing involves the creation of material that is informative but is also written on a perspective which shows your business in a positive light. Good content marketing will create interest in your business, attracting traffic to your website and hopefully, sales or conversations as well.

Great content will position your business as a thought leader in its industry and it will also educate, inform, entertain and inspire.

There are many ways of doing content marketing but not all methods yield the positive results! Here are six tips to get you started on marketing your own content:

Tip 1: Drip feed your content

There is a tendency to create too much content, unleash it on the Internet and then expect it to carry traction throughout the year but this isn’t always a good idea. News and current events change all the time which means your target audience may not be searching for the same things as they were searching for two or three months ago. Publish content consistently and persistently making your sure the content you produce has some relevancy to current events and what your target audience may be interested in at the present time.

Tip 2: Monitor old content

Use Analytics and visitor level call tracking software to monitor your content. Once you find out what types of articles seem to be the most effect, you will have a better idea as to what types of content your target audience are interested in. The success of your content will be measured in many ways but broadly speaking, an article that produces a high level of the following would be considered good content:

  • High Traffic
  • Prompts interest and enquiries
  • Generates sales

Tip 3: Make use of social media

Once your content has been published, the main objective is to get as many people to see view it who may be interested in your business and leveraging social media is an excellent place to start in order to achieve this. Posting content on your social media accounts will bring your content to those following your social media accounts. If these people like your content, they may choose to share it with their followers and a snowball effect is created which may possibly result in your content going viral!

In addition to this, we already know that Google uses social media signals when deciding your positions in the search results so an article that gets a good number of ‘Likes’, shares, comments, tweets, +1s is likely to improve your search engine positions as well.

Tip 4: Aim for quality not quantity

Hundreds, if not thousands of pieces of content are created every day. A web surfer is spoilt for choice when it comes to choosing content to read. Creating an interesting title will definitely be effective in getting a user to click on your article rather than the next person’s article but a poorly written, uninteresting article will just get scanned and then discarded. This means no social love and definitely no enquiries or sales.

Find out what your target audience are interested in and create high quality, engaging, thought provoking content that they would be interested in. no doubt in the time needed to create one high quality article, you could’ve possibly created two, or maybe three low quality articles but that one high quality article will prove more beneficial than three lower quality ones.

Tip 5: Incorporate the right amount of SEO

Your article needs to be able to turn up in search engine results pages (the holy grail is to be on page one at the top of the page) and then by having the right headline and description attract the right people. To do this, you should include some relevant keywords into your article but don’t overdo it. Adding too many keywords may result in the article losing its readability factor. As a general rule you should always add keywords but the article should be written for a human, not a search engine.

Tip 6: Inform rather than sell

People receive sales pitches all the time, be it in the electrical store, through the post, a popup advert on the Internet or whilst passing a billboard. They’ve become very good at noticing a blatant attempt to make them purchase something which is why all marketing articles should aim to inform rather than sell a product. Provide genuinely useful information on a topic which would allow you to mention your product or service along with some of its merits. A well written article will make the reader come to a conclusion without sounding like a sales pitch.

At the centre of any content marketing strategy is the creation of high quality content. Once high quality content has been created, it needs to be promoted and monitored using web analytics and call tracking solutions. Do this and you will well on your way to having a successful content marketing strategy.

Guest Author:  Rashed Khan from Response Tap who specialise in call tracking.

 

 

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Comments

  • Brian Boyer

    Great post Jeff! I read most of your articles and you are a great inspiration and help towards to blogging/marketing community. Keep up the great work!

    • http://jeffbullas.com Jeff Bullas

      Thanks Brian. Always trying to work on content that educates, informs, inspires and maybe entertains. :)

  • Hezi Hershkovitz

    Thanks for the tips Jeff, this is valuable for a start-up business or an established one getting their business online.

  • http://twitter.com/DavidGrahamSA David Graham

    I agree with all your points Jeff! I have found that if your content is interesting, insightful, compelling, relevant AND you do not sell but rather provide value-adding information that can enable the recipient to solve problems (or look good in the boardroom) your subscriber base will continue to grow and the requests for more information, mettings, etc. will come in. Thank you for a great article!

  • http://www.facebook.com/anju.mohan.a Anju Mohan

    Great Article. Thanks for sharing.

  • http://twitter.com/rash799 Rashed Khan

    Thanks for letting me share my knowledge on your blog Jeff. Your readers seem great as well..

    David Graham hit the nail on the head. If you don’t have time to read the full post, just read David Graham’s comment. It encompasses the basic message of the article.

  • http://www.jaysonlinereviews.com jaysonlinereviews

    Good tips Jeff. The part that I would have every blogger, or webmaster write and put on their fridge is quality, over quantity.

    #3 reasons people are not going to share crappy content, you will not build backlinks on autopilot, and your blog will not go viral if your content is not up to par.

  • http://www.iwebxpert.com/ Daisy Bono

    Always focus your message on the needs of your ideal profile of client
    or customer and never be afraid of alienating those who have zero intention of
    using your services. They may make the numbers look good, but they are of
    no value to your business. In fact, if you pay for your blog’s bandwidth
    by the gigabyte or you pay a per reader fee for your newsletter emailing
    service, the freebie hunters are wasting both your money and your time.

  • oswald

    great post there. i want to add that to use these tips , you need a good audience. you can get try using socialbakers ,socialkik and hootsuite to get your required audience.

  • amy knapp

    Jeff — I would buy you book but I have a nook, not a kindle. Is there another format that I can get it in (even PDF if need be). I like your clear and lucid approach to social media and blogging!