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  • http://twitter.com/MarathonWealth Jeff Sandene, CFP®

    Wow! This was a treasure trove of great information. I’m ramping up my social media presence, and these are outstanding Twitter tips. A definite “bookmark” on my browser!

  • Amelia J-Lewis

    As always, good stuff Jeff. It all comes down to the quality of the engagements and their real value to you and the audience you are trying to influence. What you post, who you follow, who you unfollow, whether or not you choose to reply – all decisions that should be made based on relevance to you and your goals. BTW, I find that when I take the extra moment to consider this, it makes my engagement, and what I get out of Twitter and other channels, all the more fulfilling. Those little impacts add up to my NOT considering the alternative – chucking it all and going off the grid. ;-) Keep up the relevance – I love your blog!

  • http://twitter.com/MarathonWealth Jeff Sandene, CFP®

    Wow! This article is a treasure trove of useful Twitter tips to implement as I ramp up my social media presence. A definite “bookmark” in my browser for future reference!

  • http://cirquedumot.com/new-readers/ Susan Silver

    I follow a similar work flow. I have to endorse these tips as someone who just started doing community management.

    • http://twitter.com/DanielSharkov Daniel Sharkov

      Thank you Susan, it is good to hear that you resonate with what I’ve shared here. :)

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  • http://log18.us/ Mike Tayon

    Excellent info/tips/facts! Thank you for sharing!!! :)

  • http://twitter.com/annalaurabrown annalaurabrown

    Good stuff. I also think that autofollowing is not a good idea. I used to do this and ended up following a lot of people who have nothing to do with the niches I focus on for business and who tweet topics about which I could care less. Then I had to spend hours cleaning up my twitter account so that I could see tweets I want to see.

    • http://twitter.com/DanielSharkov Daniel Sharkov

      Hey Anna,

      Well following and autofollowing are two different things. Although I sometimes rely on tools to help me find people to follow, the list I end up with is based on a lot of filtering mechanisms to help me maximize relevancy. And in the end I wouldn’t even call it autofollowing.

      Thanks for stopping by!

  • Sharon McPherson

    Hi Daniel,

    As someone who has been on Twitter almost from its inception, I’ve got to say I agree with some of your assertions – and I disagree with a couple, particularly about the scheduling of tweets. While there is nothing wrong with using scheduled tweets, I will unfollow people whose Twitter stream consists of nothing but automated tweets. Especially if their automated tweets are the same over and over. IMHO these are nothing but spam and the overuse of them is turning Twitter into the Social Media equivalency of a Safelist, another useful tool that was abused by marketers until they lost their usefulness.

    The second point I disagree with you on is that “replying isn’t always worth the time.” The way I look at it is that replying or acknowledging someone’s mention of or retweeting you is a common courtesy – and being courteous to someone that you someday hope to have a business relationship with is never a waste of time.

    As I said, I was on Twitter when it first started when we, meaning myself and those that I followed, used Twitter much the same way many people use Facebook today. We gained customers and clients, not in spite of the “chatting,” but I firmly believe because of it. And I’m not saying you have to be constantly online either, but you can configure your Twitter settings to receive notifications when someone mentions or retweets you. A single tweet, or maybe 2 or 3, including the username of all those who did so will not result in a stream full of “Thanks for the RT.”

    BTW, I follow you on Twitter and Facebook and I must say I’m learning a lot about social media from your tweets and posts. Thank you.

    • http://twitter.com/DanielSharkov Daniel Sharkov

      Hey Sharon,

      Well there is use and there is abuse. Unfortunately the problem with Twitter is that many of its users tend to rely on the latter. However if you take those spammers out of the equation, scheduling tweets as a way to save a few precious minutes doesn’t seem like something all that bad. Of course there should be a fine balance between those same scheduled tweets and you taking the time to get in touch with your followers and with the ones who have shared your content.

      As for the second point, yes, it might seem a little strange saying this. What I really meant however is that a tweet should aim to be conversational. The idea of a tweet should be to spark engagement. And sometimes when I open up TweetDeck and see all of the mentions (which are actually retweets), I just don’t feel like replying to each and every one of them. If I did then I’d probably go with simply saying “Thanks *Insert Name* for the RT”, which to me seems a little impersonal. Whereas when I choose more wisely who to reply to and who not to reply to, I tend to make my tweets more personal by asking a question or just expanding beyond simply thanking the person. Aside from that going for the first approach would mean a list with say twenty replies to different folks that are basically the same. That’s at least how it would be for me and I am basing the post all on my personal experience. There might be different scenarios – no question. :)

      Thank you for stopping by to share your two cents and I am glad that you are actually finding my Twitter and Facebook pages useful.

      Have a great day ahead!

  • http://www.drmichellemazur.com/ Michelle_Mazur

    I loved Truth #6. Sometimes I feel the need to respond immediately to tweets and it disrupts me from doing work that I should be doing (like coaching clients, blogging, writing my book). I love the suggestion of 3 times a day. Just fit it in when you have the time. Excellent idea and great tips.

    • http://twitter.com/DanielSharkov Daniel Sharkov

      Hey Michelle,

      Yes, that’s the problem I also had a while ago. And indeed setting up a routine of that kind is at least for me the best way to not spend more time on Twitter than I actually need.

      Glad you enjoyed the post and have a great week ahead!

      • Brenda Gaines Hunter

        I decided that the second person I will hire will be a communications and PR specialist – a contractor. I will turn most of my social media activities over. I’ll first hire for only about 12-15 hours per week. Might hire a graduate student or college senior. @fsftraining

  • http://twitter.com/KeepUpWeb Sherryl Perry

    Hi Daniel, I found myself reading your post and nodding my head in agreement. :) You use two of my favorite Twitter tools – BufferApp and ManageFlitter. Looks like we’re on the “same page” when it comes to Twitter strategy but that doesn’t surprise me. :)

    • http://twitter.com/DanielSharkov Daniel Sharkov


      Yeah, the two are an awesome set of tools and great time-savers! Glad to hear we think similarly in terms of Twitter and thank you for stopping by! :)


  • http://twitter.com/PIBarrington P.I. Barrington

    Actually, I’ve recently found these things too! I’ve unfollowed, followed and scheduled Tweets and you are absolutely correct! I’d also add NOT just posting your (in my case) book promotions. It gets tiresome reading the same promo subject with no other interaction. For me that’s a real negative.

  • http://www.TrafficGenerationCafe.com/ Ana | Traffic Generation Cafe

    Exactly my feeling, Daniel – when it comes down to Twitter, I do one thing: bring as many people as I can as quickly as I can back to my blog and THEN engage and build relationships with them.

    • http://twitter.com/DanielSharkov Daniel Sharkov

      That’s exactly the way it should be Ana! It’s all good as long as you don’t “forget” the build relationships part. :)

  • http://twitter.com/DavidGrahamSA David Graham

    Thank you for the great Twitter tips Daniel. I particularly like your points relating to “size does count”, scheduling tweets and the use of lists.

    • http://twitter.com/DanielSharkov Daniel Sharkov

      Hey David,

      Thank you for the positive words mate, it’s good to know you enjoyed the article! :)

      Have a great week ahead!

  • http://twitter.com/DanielSharkov Daniel Sharkov

    You’ve summed it up pretty good Lisa. Numbers are okay as long as you can handle them. Thank you for adding up to the discussion! :)

  • http://andynathan.net Andy Nathan

    I agree with Michelle on Truth #6. That is awesome! There is always one point in the middle of the day when I finished everything and start thinking what next? Generally I connect with people on Google Plus or Linkedin, but this would be a great time to check @reply’s as well. All other points: preaching to the choir.

  • http://upstate-south-carolina.com/ Mark Brian

    Just used Buffer to share this LOL

  • http://markfrisk.com/ Mark Frisk

    “Wouldn’t you be a little more inclined to follow a guy, who follows 1,000 but who is followed by 4,000…”

    Not necessarily. Nine times out of 10 the guy with those numbers in the low thousands is engaging in a follower churn strategy, e.g., unfollowing people as soon as they follow him back.

  • makemyblogmoney

    You wouldn’t believe how many people have told me that using a recurring Twitter scheduler like Social Oomph is bad for your account. I think as long as you don’t overdo it it’s fine. Why would they allow these companies to link and use your accounts if they didn’t want it to happen?

    • http://twitter.com/KP_Kelly K.P. Kelly

      I’ve noticed the people who say this are often the people who are trying to increase sales through twitter, yet have had under 1,000 followers for several years and don’t know how to grow their followers or automate tweets or optimal times to tweet, so they preach that anything other than what they are doing is the wrong way to tweet.

  • http://www.linguisticatelier.com/ Polish translator Warsaw

    after reading your article at least I know I’m a traditionalist. Somehow I cannot stand the idea of scheduling contacts. It all sounds artificial, cold, and calculated. Is it really what the modern marketing is about?

    • http://twitter.com/KP_Kelly K.P. Kelly

      Ideally, it would always be one on one personal interaction. That is not possible in the social media world. With scheduling tweets, nobody but you knows that you scheduled it Sure, one can assume that if Joe Shmo on the east coasts posts at 3am its probably scheduled, but a tweet is a tweet and looks like any other. On average, the lifespan of a tweet is 18 minutes. I argue it is much less. What this means is that after 18 minutes, very few people if any will even see your tweet; Thus the need for more frequent tweeting. Then, because we cant spend hours a day tweeting, there is a need for scheduling.

  • http://twitter.com/FairPlay365 Fair Play

    Great Myths/Tips, just a shame that few people follow them :)

  • http://twitter.com/FairPlay365 Fair Play

    Great Myths/Tips, just a shame that few people follow them :)

  • http://twitter.com/KP_Kelly K.P. Kelly

    Great Article! Every point is right on and 100% factually true. Anyone who disagrees with any of this is only disagreeing from their own personal perspective or bias.

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  • http://twitter.com/leeeeed Lee Edgerton

    Love this. Regarding #2, agree that scheduling frees up time. You have to be mindful though of a few things (some issues I’ve noticed lately with scheduling)

    - Don’t schedule (deliberately or accidentally) a bunch of posts at once. This is frustrating and I’ll generally unfollow you, regardless of the quality of content

    - Be mindful of the current tone / topics. This came up recently on Twitter during the coverage of the Sandy Hook shooting. I noticed someone had tweeted an article they’d written on avoiding other people’s drama and choosing what to ignore that was obviously scheduled and was a poor time to be published (unbeknownst to them at the time they scheduled the tweet). The less emotive side to this coin is when articles / content becomes irrelevant e.g. a speculation article that’s tweeted after the firm announcement on the subject has been made. Just be mindful of what you’ve got queued vs current events.

    • http://twitter.com/DanielSharkov Daniel Sharkov

      Hey Lee,

      You absolutely have a point mate. If by schedling a couple of posts at once you mean tweeting them at exactly the same time, then yes – that’s true – I definitely wouldn’t recommend it as it’s obvious that you are just begging for clicks. That after all isn’t the only purpose that Twitter has.

      As for the second thing you mentioned – yes, simply scheduling without taking into consideration what’s going on is yet another sign that you don’t really pay attention to what others are sharing… definitely not a good approach.

      Thanks for stopping by and glad you enjoyed the post! :-)

  • Michael Sinclair

    Daniel – you are wise, especially for 18 years old!

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  • http://bajabybus.com/ Ian Wright

    Twit Cleaner is an effective tool if you want to flush out inactive accounts, though there’s always a chance that some of those accounts can become active again!

  • http://twitter.com/disneykristi Kristi Bell

    I have to just add tho that its pretty obvious when someon
    e’s only real connect to the Twitter medium is about marketing . If you are not engaged with enjoying the medium as an actual user, who partakes of the banquet of randomness that is Twitter, AND with some enthusiasm, its very apparent to experienced users and they will tune you out. You need to be more than a brand, and that’s so often not addressed in these sorts of blogs. I think that the scheduled tweets issue sort of can become about that, if you aren’t very skillful in the content of what you post, you will appear disconnected from the mood of the moment.

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  • http://twitter.com/PragatiBidkar Pragati Bidkar

    I would also like to talk about #6. Having a reply schedule makes sense. And time management is crucial to everyone.

    But replying selectively? What is the basis of your choice? Also, this is probably a problem only faced by people in the higher league, who may be get hundreds of mentions and RTs every day. Many of us are still not at that point.

    Did you reply to people when you first started blogging. And was there a certain threshold after which you decided replying to everyone was not a good use of your time?

    Would the cliched ‘thanks for the follow’ or ‘thanks for the RT’ via DM or personal message work, in your opinion? DO you think it’s worth delegating this task to someone?

    Look forward to what you think!

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  • http://www.7stepmarketing.co.uk/ Guy Outram

    6 very relevant points, all of which seem to crop up with my clients. When a business is organising its online marketing the key for me is to have a well structured weekly schedule that is “do-able”. Buffer works for me so now I need to look at ManageFlitter – a tool I haven’t come across before.

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  • Starla Asher, RN MSN

    I love that you’re 18, Daniel, and your audience here is clearly older than that. I’m curious how much time you spend on Facebook these days? Everyone is up in arms this morning over the Princeton Ph.D. candidate’s Facebook ghost town prediction. No one wants to be the last one left in town but they don’t want to learn another social media site, either. The stats show that the FB #of teen users ARE declining. Resistant adults probably need to look around, see where the teens are, and get them to help them figure it out. ;) BTW, thanks for your article. I loved it. You are dead-on center with all of your points!!! Keep up the gr8 work.

  • http://www.b2bemaillistz.com/ william jones

    hey..agree on u your points its looking worth full but i don’t no is it necessary to scheduling twit’s ..

  • Hannah Martin

    Great advice, thanks! And pretty much what I have learned over the past 6 months on Twitter too. ‘Help and be helped’ is a key principle… I find the more proactive, helpful and thoughtful you are on Twitter, the more that is reciprocated. And I too schedule tweets pretty much every half hour around the clock, sharing content from our site, but I’m always aware of what is interesting and useful to our followers, and bear that in mind (even with the content I retweet).

    • Tanya Na

      but no one helps is my point

  • http://www.drpmarketingsolutions.com Dexter Patterson

    I believe if your new to Twitter you should be focusing on quality. Try to surround yourself with thought leaders in your industry and learn for awhile. Learn what makes these people successful. I almost gave up on Twitter until I realized it can help make me better if I embrace it as a tool for learning. Once I started doing that it was easier for me to push content.

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  • http://jeffbullas.com Jeff Bullas

    Yep…got it!! :)

    • Tanya Na

      thanks for the incredible help and advice! my point made!!! and I was referring to all these live chats with celebrities and stuff that are fake….obviously some people are real but again incredibly rude and unhelpful

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