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  • http://www.about.me/nninoss Ninos Youkhana

    Aha…Nice…I love when you said…indeed

  • http://www.callprobest.com/ Keith V. Birkemeyer

    There was an industry expression back then – “Spray and pray”” I had never heard thisn expression from that industry maybe the pest control industry. Social Media is a main factor in all my marketing plans, it is amazing the results it has generated but it has taken some time to get there. Don’t give up and stay ture to your cause. Excellent information and thanks.

  • https://twitter.com/sanketpatel Sanket Patel

    Most of the business peoples are connected with social media. There
    are so many different features are develop for their business strategy
    and business marketing, To consult with leading authoritative
    influencers for the high consumers.

  • https://twitter.com/sanketpatel Sanket Patel

    The leadership content are so cynical and creative for the packaging consumers. It brilliant and awesome things to authoritative influencers. It most concerns the people are with social media, to paradigms of the entire industries.

  • http://www.vinfotech.com/solutions/social-network-design.htm Social Network Design

    Totally agree with you.

    Content should be meaningful and worthy enough for people to share it. Nothing could be better than someone else sharing your post because it can help your niche. It helps in reputation building as well.

  • http://twitter.com/Cartagram Cartagram

    I like point 4, “Go visual.” I see the infographic as an eye-catching device in a sea of text and as a souvenir that I can download and tuck away (perhaps done a little faster than printing the post or webpage as a PDF).

    One caution I think is that the infographic isn’t the only format of information in the post or webpage. The graphic isn’t as easily SEO-indexed as text unless a lot of the its metadata is filled with keyword-rich text. Any thoughts on striking a reasonable balance between readability and SEO when using infographics?

  • http://twitter.com/DavidGrahamSA David Graham

    Our organisation produces a large quantities of thought leadership that is targeted at senior decision makers within leading organisation in South Africa. I was particularly interested in your comment relating to whether you should share thought leadership with these individuals through social media. Based on our experience, most of the senior execs/managers we are targeting prefer email when it comes to sharing specific thought leadership. We find that the media will consume this type of content on social media which they use for publication purposes. We do have success with LinkedIn where senior managers/execs read LinkedIn updates and join specific groups. David Graham – Deloitte Southern Africa (@twitter-67603734:disqus)

    • http://twitter.com/thoughtstrategy Craig Badings

      Hi David, you echo what I believe works best which is to understand your audience, know what, where and how they consumer content and then deliver it through that medium. If using social media channels so that media will pick it us is part of your strategy then great.

      This brings me to a point I didn’t make in the article but one which goes to the heart of any successful thought leadership campaign – Have a strategy. Thought leadership is not merely pieces of haphazard content, rather it is well thought through strategy with clearly defined business objectives, a content and engagement calendar, measurement, kpis, evaluation and recalibration.

  • Amy Khuu

    I think this article brings up a good point that social media needs to be used to further the conversation for businesses to tell people why they do what they do. I am currently studying Social Media Theory and Practice with @dr4ward at @NewhouseSU We are learning to use many different types of social media to help us get ahead in the every changing media business. #NewhouseSM4 (@amykhuusu)

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  • Brenda Gaines Hunter

    I’m just wondering if audience creation should be a goal? Not just finding the audience. By that I mean, creating a demand for a product. I’m in the fitness business. Consumers of fitness largely cannot tell one gym from another or one personal trainer from another. I’m trying to change that, or at least make it so that I stand out. My first goal has been to just let people know that I exist. I take every marketing opportunity because this is a word of mouth business. However, I do advertise, hang flyers, write articles for both online publications and for a local newspaper, do presentations and demonstrations, and hold free fitness classes for the community during the warmer months. I make marketing adjustments and design ad campaigns, add new initiatives, make program adjustments, and take continuing education classes during the winter. (I don’t do group exercises classes during the winter yet.) So I spend my winters working as a personal trainer and plotting the rest of the year. @fsftraining

  • http://twitter.com/twainmark191 Mark Twain

    A large number of companies are using social media websites and Social Media Marketing as a source for the promotion of their website. socialbakers, hootsuite and socialkik are great sites for social media where you can increase to your followers and fans.

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