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  • http://twitter.com/murph194 Ian Murphy

    Awesome post, Jeff. Couldn’t agree more.

    Quick question for you? I often see companies hiring new people in an effort to
    achieve greater scale; followed by a realization that people alone can’t create
    the scale they’re after so they seek out technology that solves the problems of
    that new, larger team. Other times I’ll see companies investing in a scale-able
    social media management solutions while the team is small.

    Do you see an advantage either way? I’ve personally
    seen it done both ways but I’m curious to hear what you think.

    • http://jeffbullas.com Jeff Bullas

      I think it would come down more to the company policy and philosophy. It is a not a right or wrong answer on that issue.

  • cboulanger

    Nice job explaining the idea of scaling and how/where challenges arise. I see companies getting better at conversation tracking, but reporting still lags. Not sure if that’s because no one is sure what to report or if no one is sure who should be reporting. The account(s) issue isn’t unique to big firms anymore. A lot of SMBs are creating multiple accounts and then not keeping track of them–often because they have a stable of writers or executives that are active and haven’t discussed overall strategy.

    Thanks for the great post.

  • http://twitter.com/thekilman Jeff Kilman

    What a great way to break down and illustrate @Scale… Loved it. I believe reporting is the bottleneck that kills scalability. Reports become “auto-generated” and no one takes the time or human capital to add insights to those reports. How do you suggest adding the scalability of an enterprise reporting tool but still get the human insights necessary to meet the business objectives?

  • http://www.agencyplatform.com/ Dave Thompson

    Great Explanation, Jeff! The way you simplified the whole scaling process was awesome. A simple example like the bricks in this case has its own importance, it makes it very simple for people to understand even if they think it is not needed.
    Totally agree on the point that one needs to change the plans according to the scale, quantity affects quality and quality is one thing which cannot be compromised on.

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  • http://www.TrafficGenerationCafe.com/ Ana | Traffic Generation Cafe

    Love the imagery, Jeremy; definitely kept my attention.

    I also liked the fact that you didn’t got into specific sharing platforms leaving your readers with just guidelines.

    I thought that was a great exit strategy. :)

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  • http://www.carvermediagroup.com/services/digital-marketing/search-engine-optimization.html Search Engine Optimization

    If you are responsible for the social presence of a small organization, they do not have many social accounts and social messages are not many, and then social media marketing is simple. Widely, however, the picture is quite different. What works very well on a small basis often fail when growth figures.

  • lksugarman

    I thought HootSuite is more than consumer- and SMB-focused. They are offering an enterprise edition.

    The challenges of Social@Scale, especially for the enterprise, are truly myriad. It’s going to be very interesting to see how this shakes out over the next few years. Personally, I think the Frankenstein approach of bolting multiple apps together that were never designed to work together in the first place will be supplanted by more coherent software designs that are made to work seamlessly and that promote transparency across organizations to the benefit of all stakeholders, within and outside of the organization.

    This does not have to be reserved for enterprise organizations or even mid-market companies with deep pockets.

    We (Venntive.com) do not target enterprise clients. We have chosen to offer a sophisticated, integrated social marketing-sales platform that includes email, mobile, and social (Twitter, Facebook, LinkedIn) tools, a complete Social CRM solution for SMBs plus many more features at what some would consider bargain basement prices. You really don’t have to pay more to get more!

  • http://jeffbullas.com Jeff Bullas

    Having some tech issues with Amazon and it will be out in the next few days on my blog as a PDF and also on Apple iTunes iBook store. Email me at jeffbullas@gmail.com and I will email you when it is avaiable

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  • http://www.boostedseo.com/ Andrew Mucci

    I haven’t used any platforms yet to manage social media. I am hoping to use Hootsuite soon.

  • http://websurgenow.com/joes-blog/seo-rochester-businesses-see-results-from-thanks-to-websurge/ search engine optimization roc

    Really very impressive post thanks for share…..

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