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  • http://twitter.com/TiffanyAMullins Tiffany Mullins

    I wouldn’t consider the Domino’s incident a campaign, rather two little prats with a video camera.

    As to the McDonald’s fiasco: I believe they hit all of the points you brought up but failed to think through how every aspect of their campaign could be perceived by all audiences.

    If you’re going to spend the time and energy on a campaign, why not host it on the networks with the most followers? Twitter and Facebook. I can see an argument for Google+ or Viddy, but it may be hard to get those who hold the money to sign off.

    Just a few thoughts. Thanks for the blog, Jeff!

  • http://twitter.com/The_Jenius Jennifer Lee Kirk

    What about measuring and tweaking? A successful campaign isn’t just about pushing content, but listening and pulling. I highly suggest using products like NetBase, etc to learn from your campaign.

  • http://www.socialbakers.com/ Michal Smetana

    I agree especially with #3. There is just so much truth in it and you used a great metaphor for it – “If you learned how to play a few guitar chords, would you expect to create the best piece of music in the world?” This is just brilliant. Thanks for sharing this article with us.

  • http://twitter.com/KirrrRoyal Kirsten Malfroid

    Great intro :) Addition to #4: Don’t forget Pinterest!

  • http://twitter.com/jenillustre jennifer illustre

    That Mc.Donald’s thing to me is not really a flop. To me, negative publicity is still publicity. It’s actually good to find out negative points of a brand so that you know where to focus next as a business. It is realistic to see the bad side of things.

  • http://www.openboxltd.co.uk/ Sanmi Lajuwomi

    I agree with your opinion on creating integrated campaigns. @ Tiffany, marketing is simply about getting the word out in the most effective way, therefor it is a campaign in its own right. :)

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  • http://www.carvermediagroup.com/services/website-development.html Web Development Services

    Social media marketing campaign is mainly related to smart strategic decisions to promote a particular product or service in an orderly manner. There are many other ways of marketing campaign such as newspapers, magazines, billboards, and television. However, its effectiveness is limited to just a particular community.