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  • http://twitter.com/zorica_l Zorica L.

    #1 is the most annoying thing!

    • Caleb_Anthony

      I agree! I’m shocked to see many self-proclaimed “internet marketing gurus” take this approach, as well.

  • http://twitter.com/ClickWhisperer Click Whisperer

    OK… so I’m guilty as anyone at #1. Certain products feature this functionality, so it’s easy to see why there are so many people using auto DMs. It’s good that Twitter makes the Authentication process for an app much more difficult than for metrics or posting when it comes to the permission to send DMs.

    About using the #hashtags in Facebook goes – if a marketer is using them because they believe it adds to effectiveness then there’s no excuse. When it’s a post from your Profile and it’s targeting friends, and you’re just trying to be funny, then there is a place for #hashtags. For example #justsayin or #fail …. so as to reference a common and familiar phenomenon.

    • http://mysocialgameplan.com/twitter/use-twitter-vine-app Jonathan Payne

      I would agree with that. This post is definitely written from the marketer’s perspective! Though I do have a handful of friends who tell me they get annoyed seeing hashtags on Facebook haha

      But yes, the hashtag has become somewhat of a “social media-culture” thing, so I understand why people use them like in the examples you gave.

      Thanks for commenting!

  • http://en-gb.facebook.com/hojomo Howard J Moorey

    Thanks Jonathan, but you left out #6: Recycling 12-18mth old blog posts as current! ;)

    • http://mysocialgameplan.com/twitter/use-twitter-vine-app Jonathan Payne

      Point well received, Howard, and I respect your view. I mean that, seriously.

      However, I think only one of these five would remain on a list made 18 months ago — that would be #1. The others, especially those involving Google+ and Pinterest, weren’t much of a problem 12-18 months ago in my experiences.

      I understand where you’re coming from and this topic has definitely been covered in the past, but it’s worth an update when new features roll out (aka get abused) and there’s value in the body of the post that one wouldn’t gather by only reading the headline.

  • http://twitter.com/mariestroughter Marie

    Google now indexes hashtags, thus for public pages, it isn’t as gauche or indicative of naïveté as the article makes it sound. #justsayin

    • http://mysocialgameplan.com/twitter/use-twitter-vine-app Jonathan Payne

      Interesting, Marie. Thanks for pointing that out. Do you have any resources on that topic you could provide us? There’s always time to learn! I know Google indexes keywords from Facebook statuses to some extent, but to my knowledge, that doesn’t usually include the # symbol.

  • Megan Broutian

    #guiltyascharged

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  • http://twitter.com/jessefelder Jesse Felder

    What about cross posting to Twitter from Facebook (or vice versa)? Major pet peeve of mine.

    • http://mysocialgameplan.com/twitter/use-twitter-vine-app Jonathan Payne

      Though I don’t personally automate cross-posting, I think can serve a positive purpose in some cases. Like all things, it has its pros and cons and, as I mentioned in the post, you have to be careful about how/when you use cross-posting.

  • http://www.facebook.com/jkoni Justin Konikow

    Great post! Always being genuine is the only way to go. The only thing that should be automated is the timing of your content. Everything you put out there should be out of genuine interest. If you’re not going to read the article why make someone else?!

    • http://mysocialgameplan.com/twitter/use-twitter-vine-app Jonathan Payne

      Well said, Justin!

  • http://twitter.com/cherylfisch4 Cheryl Fischer

    It’s gotten to the point where I just delete all DM’s on Twitter with a quick glance. I felt guilty but now I do not! :)

    • http://mysocialgameplan.com/twitter/use-twitter-vine-app Jonathan Payne

      It’s really unfortunate, Cheryl. I do have some followers who occasionally DM me with legitimate requests, questions, etc. and I’ve accidentally ignored them in the past, because I’ve turned off all DM email alerts.

      DMs have great functional value when used appropriately, but that value has been corrupted to an extent.

      Thanks for commenting!

  • http://twitter.com/ClickWhisperer Click Whisperer

    Jonathan! Great post – didn’t realize it wasn’t Jeff.
    I have a general question for you. I have a Facebook Profile, Facebook Page, a Twitter Profile, A YouTube Channel, A LinkedIn Profile, a LinkedIn Company Page, an Instagram account etc. What’s the general term for what all these things are? I was calling them “Social Media Presences” but I got a lot of feedback around the term and that people wouldn’t be familiar with it. So I tried “Social Media Channels”… still doesn’t sound right…. your opinion or Jeff’s say-so would be greatly appreciated.

    • http://mysocialgameplan.com/twitter/use-twitter-vine-app Jonathan Payne

      Thank you for the compliment!

      When you say people wouldn’t be familiar with the term, are you talking about potential clients? The problem is the vernacular surrounding this field of marketing is so new that, no matter what terms you choose, you’re likely going to be doing some educating of clients.

      If you want to get general, social media for our purposes is simply a marketing medium — in the same category as radio, TV, print, and so on. You could think of the different networks as different radio stations or TV channels. Perhaps that analogy would help others who aren’t as involved in the field understand?

      • juliane leda

        Yeah definitely true. Though its part of our freedom but if its too much…. its annoying anymore.

  • http://twitter.com/RDonnellyLPN Robin Donnelly

    Oh come on! A hashtag on Facebook is #FUN! Get a sense of humor! No one cares about this social media stuff in long run anyway! Get a life! The rules are… “there are no rules!” Have FUN!

    • http://mysocialgameplan.com/twitter/use-twitter-vine-app Jonathan Payne

      Appreciate the comment, Robin! Nothing like a little controversy to spark discussion :)

      From a personal standpoint, Facebook hashtags don’t bother me. From a marketing and functional perspective, I’m not entirely sold on them yet.

      Especially if I’m a social media manager attempting to bring in more clients for myself or my company — I should give the perception that I know what I’m doing. I’m not convinced that auto cross-posting Twitter to Facebook or using hashtags in places they lack value is the best way to go about that.

      You’re entirely right: There aren’t “rules,” but I think there are without a doubt “best practices” in the majority of cases.

    • Dyan Diamond

      I completely agree with Robin! Let’s just have fun! There are NO RULES!! Your rules sound like your way of manipulating the “system” of social media. I don’t want to manipulate. I just wanna be me and just want everyone to be themselves too!

    • http://www.facebook.com/people/Randall-Stephens/1200586659 Randall Stephens

      That’s what I thought until fun was complaints. I am learning to be a lot more careful as SN is pretty important to my business.

    • http://www.facebook.com/thomas.outt Thomas Outt

      No, there are rules, mostly based on common sense & being respectful. If those concepts are violated you can make a loss that cannot be fixed.

  • http://twitter.com/KimVirrueta Kim Virrueta

    Loved this post, Jeff. You hit the mail on the head with each and every one of them!

  • http://mysocialgameplan.com/twitter/use-twitter-vine-app Jonathan Payne

    Thanks for commenting, Gail. I have some friends who do that as well. I don’t mind hashtags, personally, unless they’re being used on Facebook as an aspect of marketing. Even then, it’s not a huge deal, but it does lead me to question the digital marketing expertise of that individual.

  • http://mysocialgameplan.com/twitter/use-twitter-vine-app Jonathan Payne

    Thank you, Paula. No doubt that audience plays huge a role in how you decide to output marketing messages. As with most things in life, it depends!

  • Pulin

    good points covered. People need to use social media in a way it should be. One need to genuinely give back before asking!

  • Doug Kessler

    Great post. Just good manners, really.

    The hashtag thing doesn’t bother me. I suspect hashtags have entered the language now and will be with us long after Twitter is gone.

    • http://mysocialgameplan.com/twitter/use-twitter-vine-app Jonathan Payne

      Thank you, Doug. I agree on the hashtag point.

  • http://twitter.com/JanMinihane Jan Minihane

    Great stuff, refreshing to know you’re not alone in your thinking! :-)

    I’d add #6: LinkedIn inmails sent out in a generic fashion to all contacts whether relevant or not, on a regular basis. I got 5 in 5 days from 5 different members of one company promoting social media courses – uh, I’ll pass thanks, did you look at my bio…..

    • http://mysocialgameplan.com/about Jonathan Payne

      Fortunately I don’t get too many of those…sounds horrible and definitely fits the list. Thank you for commenting, Jan :)

  • http://sparkvoice.wordpress.com/ DS

    Okay – so I definitely was laughing about your points here because they annoy me too. If I wouldn’t find it useful or helpful, I’m not interested in sending it out to you. Wish more had that concept down.

    Thanks for highlighting these here…especially the auto DM on twitter.

    • http://mysocialgameplan.com/about Jonathan Payne

      Spot on! Thanks for reading…

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  • Dave Schlueter

    Every time some selfish in it for themselves only marketer abuses yet another feature made available to reach people it only makes it more difficult for those of us with a real message and value to reach the people who need it most.

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  • Randy Hilarski

    I actually thought I was doing Twitter wrong because I was not using the automatic DM. GPlus is my Social Media home so I will stick to what I know.

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  • Sally@Toddlers on Tour

    I too have been guilty of the hashtag on Facebook as it’s linked to Twitter. I think people get annoyed with a double up of posts.

    I’ve also learnt through trial and error not to post continually on Twiiter from other social media. Such as every Pin you place on Pinterest. Just choose one good Pin to share with Twitter to remind you followers you are there.

    Also wanted to ask is it bad to send a welcome Tweet to new followers?

    • http://mysocialgameplan.com/about Jonathan Payne

      Yes, good suggestion, Sally. Thanks for commenting!

      To your question: In my opinion, a welcome tweet is great. I do it, though selectively. You could spend all day welcoming and thanking people once your Twitter account starts gaining some traction, so it’s important to use your time efficiently.

      Personally, I tend to only send welcome tweets to people who I consider my “target follower/reader.” Another thing I would suggest is that you make it personal — use the followers first name when possible, so your welcome tweet doesn’t come across as automated.

  • http://www.brunogebarski.com/ Bruno Pierre Gebarski

    Amen!! Jeff thank you for your post: good timing! Especially the automated DMs on Twitter, which I find so annoying! I guess for some marketers it is difficult to concentrate on the giving / sharing part of the equation! As the bible says Give and it shall be given unto you! However the giving process has to be started first!…

  • Bleeping Relics

    Hash-tags on Facebook are very silly, lol. But i guess Facebook will make them operational one day.

  • Katherine Tattersfield

    Thanks for bringing up the group boards issue. So annoying to get these invites from folks who aren’t even following your account. The Hash Tag issue comes up a lot in my social media marketing groups. I’m with you—hash tags don’t belong on Facebook. Lately I’ve seen that it’s more a result of auto posting from Instagram than Twitter.

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  • http://twitter.com/bergamotley Dorothy Pugh

    You have to give to get. Give your prospective customers something nice like a link to a pretty picture (not to an order form.) Make ads visible, but don’t have them take up 90% of the page, especially in the middle. It’s better to thank them for following you with a Tweet than an automatic message; it increases their Klout score (and is easier to delete if they so choose).

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  • http://www.facebook.com/people/Randall-Stephens/1200586659 Randall Stephens

    God help me if I ever post anything on a LinkedIn group again. I learned the hard way. This is a great article for boobs like me.

  • LH

    #6, When an entire tweet post or every other word is a @mention and/or hashtag. I get it, ppl don’t want to forget anyone in their “Oscar thank-you speeches”, but it would be nice to be able to understand the actual message without a decoder.

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  • http://blog.daveiscrazy.com/ Chris Knight

    Facebook does now support hashtags. I can’t say I personally like it because they are visually unappealing, but it is now a “featured benefit”. Bleh.

  • http://www.facebook.com/thomas.outt Thomas Outt

    Valuable insights that validated a lot of what I have been thinking. More is not always better, and being real is more important than being automatic.

  • Mike

    Jeff, your blog is good but 120-130 tweets a day on ‘evergreen’ posts is too many for me.
    Mike

    • http://jeffbullas.com Jeff Bullas

      Thanks for the feedback. Twitter is a stream rather than an inbox and it is a balancing act between too much and not enough. Also everyone has a different number of followers so my stream can be overwhelming if a follower only has a few followers.

  • Mark Verrilli

    Couldn’t agree more about hashtags on facebook… I just don’t get it? Check out http://figureit0ut.wordpress.com/, I’m sure we have a lot in common

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