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  • Alice Lau

    Without a doubt there are many valid points and very useful things to remember. I especially took the on the point of humanizing the brand. Even with tutorials I now see the importance of glimpses of the person within the brand context. So insightful Jeff!

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  • Aleks George

    Great tips. I think taking viewers behind the scenes is a good idea – but keep it snappy, nothing is worse than a blooper reel or behind the scenes look that runs too long.

  • Mark Harari

    If you are in fact new to video marketing, I would add the importance of sound quality to this list. Poor sound quality will make all videos “look” amateurish.

    It’s the quickest way to lose credibility as a thought leader. If you do nothing else, invest in quality sound equipment.

    • http://jeffbullas.com Jeff Bullas

      Yes, bad sound will kill it!

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  • Videojuicer

    What about Calls To Action! Having a video is great, but if the video is not generating a viewer action whats the point of it? You can create a great video and insert relevant calls, but you can also do a whole lot more with videos than that. How about being able to buy products directly from the video or signing up to a mailing list for the company. All possible using video for marketing.

  • https://www.empowernetwork.com/jonherz40 Jonathan Herz

    Video marketing can be done very well by using PPC for Videos… this way we can do marketing on google and partner websites also….

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  • Wendy Blackwell-Amiano

    We are video marketing and have went through several videographers trying to find the perfect blend of talent that will hold the viewers interest.

    • dmakproductions

      Yes, it can be hard at times to find reliable people in the industry. We have been fortunate to work with very reliable people however.

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  • http://www.skiusainc.com/ Ehtesham Shaikh

    I have just made a video to review a Business. where I have just uploaded on Youtube because I was not aware of other 2 i.e. Vimeo and Hulu. Make sure that next time when we are making any video content we will be uploading on these 2 as well.

  • http://www.nybmedia.com/what-we-do/ video production services

    Thanks. This is very informative post to help a comprehensive online video production solution.

  • http://www.keywestvideo.com/ Key West Video Inc.

    Great list, the important fact is that as a video production company we have to maintain our own level of quality video marketing, as well as our clients. It’s a continual goal for us.

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  • Explainer Video production

    I totally agree with the point that answering all the questions that the viewer may ask related to each fact and figure is the most important aspect of explainer video production

    Explainer Video Production

  • Claire Koerner

    Thank you for all these great video suggestions, Jeff! I actually will take you up on your 7 day challenge. Now to pick your brain for a couple more questions:
    1) How long do you suggest a video to be if sharing on social media? I know people’s attention spans can be short, but wondering if you have any insight.
    2) Do you have any suggestions for how to create cheap videos without any special cameras, etc.?

  • rikimilton

    Great article! All 10 tips is very informative and really beneficial. Thank you for sharing.

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  • http://yourauthenticweb.com/ Bianca

    Great Article Jeff! I use a some of these topics when I work on client videos. I will try to incorporate some of the other topics mentioned as well in the future.

  • http://whiteboardvideo.nl/ whiteboardvideo.nl

    Superb guide lines mate for online video marketing and as a professional video maker these guidelines will help me when I will go to make marketing video for my customers and definitely I will follow this guidelines seriously and hopefully this guidelines will help me to create some awesome whiteboardvideo for the customers. Thanks a lot:)