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  • Tushar Jain

    This is interesting, specially the 1st point. However, I don’t agree much with 2nd the point as I experimented with little number of posts and it didn’t work out for me pretty well while the reverse did. Maybe depends from project to project.

  • http://jeffbullas.com Jeff Bullas

    You are right Scott on your observation but Sharon has a different view and opinion and happy to share it. :)

    • Joshua Cranmer

      Way to do #3 so well, Jeff!

  • http://www.thesocialsyndicate.com/ Michael Naughton

    Jeff,
    Great topic once again. Happy New Year! Michael

  • http://corp.wishpond.com/ James @ Wishpond

    Great points made across-the-board. Especially the first point – something which really should be in digital marketing 101. I see so many brands spending time and energy and resources trying to fight for success on Pinterest when they would be far better off investing in Google+ – and visa versa. A quick look at the demographic details of these social media networks should make it clear that they’re not for every business. But it still happens! Thanks again for writing, and have a happy New Year’s!

  • Play Buffett

    Hi, Jeff! Two awesome recent books would definitely seem to back you up on these points: Dan Zarrella’s “The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies” and Gary Vaynerchuk’s latest hit “Jab Jab Jab Right Hook: How to Tell Your Story in a Noisy Social World.” I’d highly recommend them both as extensive elaborations, among other things, on your excellent advice.

  • http://sproutsocial.com/features/social-media-engagement Sarah @ Sprout Social

    Nice post, Sharon! I love your advice about not needing to respond to every last negative (troll) comment. I think this is also great advice for any kind social media mention. A successful brand on social knows the most effective way to engage with your audience is to respond to questions and resolve issues. Sometimes these open lines of communication seems unmanageable, but the right tools and clear duties delegated to team members make it possible.

  • Vinita Dhondiyal

    http://vinitadhondiyal.wordpress.com/2013/12/31/ciao/

    Saying goodbye also a part of communication in social media?

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  • Shellie Blum

    good advice! good to know, thanks!

  • Benjamin Joseph

    Thanks for these advice! I’m just getting started on my blog and learning this digital marketing 101 will surely help alot

  • http://garychesnut.com/ Gary Chesnut

    I especially like 3…. If respond to the negativity, you are adding fuel to the fire. There are people out there that have nothing better to do than try to ruin someone’s day. If you get sucked into the negativity, it will drain you emotionally.
    It’s much better to stay on the positive side of things!

  • http://printfirm.com/ Katherine Tattersfield

    The whole turning off comments thing really baffles me. How is that social in any way???

  • http://gigieatscelebrities.com/ GiGi Eats Celebrities

    HA! Thank GOD you mentioned # 1- I have so many social media accounts, BUT NOT as many as you listed and I DO NOT intend on getting all of them! I am prompted with billions of SIGN UP FOR THIS NEW SOCIAL MEDIA WEB SITE TODAY emails and I just want to shoot myself. NO MORE – it’s enough dealing with the most popular ones! I don’t need to add a Sonico to the list! lol!

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  • http://www.linkedin.com/in/dougales Doug Ales

    Excellent job Jeff. I like a lot of these points but love #2, posting just to post.

  • Brian Mittelstadt

    Nice to see #1 spelled out. I’m overwhelmed with just the 4 that I’m involved in. I can’t imagine trying to stay plugged in to all of the social media platforms out there.

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  • Arpita Chakraborty

    #1 – Totally ubiquitous ! Awesome point
    Have you done a post categorizing Social Media platforms basis efficacy for a particular industry? B2B / SaaS/ B2C Product / ECommerce / Community Products – based on the industry type, which is the most viable social media platform to leverage?

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  • Marsha Ann Brown

    Thanks so much for the down-to-earth, common sense advice Jeff,– for the heads-up about burnout and the honest approach to admitting mistakes and addressing honest criticism,- and for sure, learning how to roll with the punches and stay steady in the game. It’s always a pleasure reading you!

  • Gareth Askew

    I think USAirways has flouted most of these tips in this last week!

  • Chris McElroy

    Worst advice, well today, hubspot posted; “don’t tweet with links to your blog, hoping to get people’s attention, that’s spam.” Then proceeded to link to their blog for more twitter tips. Just sayin . . .

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