[INFOGRAPHIC] 12 Fantastic Facebook Contest Ideas To Grow Your Email List

 [INFOGRAPHIC] 12 Fantastic Facebook Contest Ideas To Grow Your Email List

According to recent research published on Marketing Sherpa, 4 out of 7 possible ways to grow your email lists are connected to incentives. Just like Jeff Bullas does here on the right-hand side of this page, where he offers an eBook in exchange for your email address! (Tip: it’s worth it!)

These small bribes might also take the form of coupons, or a chance to win something within a sweepstakes or contest or a guaranteed gift.

Some facts and figures to consider

Here are the most important stats from the infographic that place some perspective and highlight some important elements you need to consider for Facebook contests.

  • 78% use Facebook from mobile, but apps can’t be opened on mobile by default, so make sure that your app has a mobile compatible version. (Source.)
  • 77% of Facebook marketers’ top goal is to drive brand awareness. Contests are perfect for this as typically friends of fans are invited to vote. (Source.)
  • 42% of Facebook marketers think discounts and special offers, which require fans to share and interact with their networks, are effective. (Source.)

Viral spread

This last number refers to viral spread… And this is why bigger bribes – contests and sweepstakes – are effective. They have inbuilt sharing incentives.

For example, lets say that you run a photo contest; you can draw 3 prizes among the top most popular entries. Entrants will want to get in among the top 10, so will ask friends to vote on their image. This is how contests are perfectly constructed for reaching the friends of the fans.

If you have a draw then people can earn bonus entry points by inviting their friends. (Without this incentive, there wouldn’t be much sense to share the sweepstakes, as the subscriber decreases his or her own chance of winning.) The more points one collects, the better their chance of winning.

As co-founder of Antavo, a contest and activation platform I see a lot of good examples. We have collected some Facebook contest ideas on how you can use these promotions to grow your email list throughout the year.

There is one idea for every month. Have a look!

12 Facebook Contest Ideas for 2014

Over to you

What do you think? Are contests in your annual marketing plan?

Tell us in the comments!

If you are planning to run a contest soon, then check out this guide on choosing the right contest grand prizes to attract real customers instead of prize hunters.

And this post is about how to engage with new subscribers after a contest or sweepstakes.

Guest author: Zsuzsi Szabo is a co-founder of Antavo.com, a tool that helps marketers to build lead-generation contests. Connect with her on Google+ or Twitter.  



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  • http://codecondo.com/ Alex


    I already saw this infographic earlier, but thanks for sharing it with the community.

    • http://www.antavo.com/ Zsuzsa Szabo

      Really Alex? That’s great to her – it means that our infogaphic spread well so far!

  • Baby Herman

    $144 is the average we spend on our Mothers. $82 is the average for Dads. Do we love our mothers that much more?

  • http://WWW.EXTRA-CASH-ONLINE.COM/ Robert Connor

    Nice graphic jeff!

    • http://www.antavo.com/ Zsuzsa Szabo

      Thank you Robert! I am glad Jeff invited me to present our info graphic!

  • Nick Hodge

    How would I go about applying an app (the photo contest one if I’m being specific) to my company’s facebook page? I am an admin, but when I look up the app it seems to default to my personal fbook profile.

    • http://www.antavo.com/ Zsuzsa Szabo

      Hi Nick, that’s strange. What provider do you use for apps? (Here at our platform the personal profile is needed to install the photo contest app to your page, but we don’t install it to you personal profile.)

  • http://kimanziconstable.com/ kimanzi constable

    Wow, this is fabulous and great ideas. I have only done Facebook offers on my page, never a contest, I’ll definitely be testing some of these.

    • http://www.antavo.com/ Zsuzsa Szabo

      Hi Kimanzi, I am glad you like them! For your inspiration we collected some case studies here that can describe step by step what makes a contest successful. http://www.antavo.com/en/success-stories

  • Martín Acuña Lledó

    Hi Jeff, great post!
    I don’t want to look like spammer but this is a project that I’m part of and it has a lot of great contests and games for Facebook that you and your followers could find useful in http://installthisapp.com

    • http://www.antavo.com/ Zsuzsa Szabo

      Looks good! – Zsuzsi from Antavo

  • PatThor

    I was liking your post until the end….Holidays! What the heck is that!?
    You said:
    why in the world won’t you say it as it is “Christmas”?
    Totally lost respect

    • http://www.antavo.com/ Zsuzsa Szabo

      Hi Pat, good question! We were thinking about that, but decided to leave out the religious element. Do you think Christmas wound be better?