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  • http://kimanziconstable.com/ kimanzi constable

    Great tips Jason. I’ve seen great success with spending a couple of bucks on Facebook, they have great targeting.

    • Jason Parks

      I’m glad you like the article! Yes, Facebook has outstanding targeting. If you aren’t spending some money on Facebook nowadays, you’ll get buried!

  • Alan

    Tried to promote Facebook post but smallest increment was $5.00. Added a twitter campaign for $5. to @collegevisittips. Thanks for the great info.

  • http://okaymarketing.com/ Brian Jackson

    This is one of the better posts I have read in a while Jeff! The old saying “You gotta spend money to make money” still applies… and the thing a lot of small businesses don’t realize is that social media doesn’t take hundreds of dollars to really get your brand name out there. For some of my clients with dedicated FB funds, they get one sponsored post per week… and it works wonder.

    • Ishita Ganguly

      Yes, I cold not agree more! “You gotta spend money to make money”

    • Jason Parks

      I’m glad you liked the article Brian! Follow me on Twitter @TheMediaCaptain – I’m posting digital marketing content constantly :)

      • http://okaymarketing.com/ Brian Jackson

        Done :) Looks like you have a great little company!

  • Susan Lawrenz

    What a great article! It’s ironic that earlier today I decided to test advertising on fb. I wish I had seen this article first. But I know exactly how to tweak now for better results. And You Tube advertising? Brilliant!!
    Thank you!

    • Jason Parks

      I’m glad you liked the article Susan! Let me know the results of your Facebook advertising campaign turn out for you :)

  • http://www.marketingcomic.com/ Marketing Comic

    Wow interesting, didn’t know about how useful YouTube ads can be.


    • Jason Parks

      I was pretty surprised myself when I first started to dabble into YouTube advertising several years ago. Have you ever tried a video re-marketing campaign? Those work really, really well.

      • http://www.marketingcomic.com/ Marketing Comic

        not yet, but will probably do it :D

  • Chelsea Hanson

    I had tried the $1 boost on Facebook, and it only allows me to enter $5. Even when I did the choose your own option and entered $1, the $5 default automatically came back. Any thoughts? Thank you!

    • D Scott Walker

      Same experience here Chelsea! Jason – What’s the secret to the $1 boost? Great article! Thanks.

      • http://jasonhjh.com/ Jason HJH

        Hey, to set any budget that you’d like, you have to use Facebook’s power editor. Here’s the direct link to it: http://facebook.com/ads/manage/powereditor

        I might not check back often so do reach out to me at admin@jasonhjh.com if you need help!

        • Beantown Review

          I recently ran across a series of posts, 9 to be specific, where Jon Loomer covers the power editor topic.

    • Tanya Troska

      The $1 per day does work on a Boosted Post without using the power editor, but check your settings. The boosted post defaults typically to 7-days, so at $1/day, your minimum bid would be $7. When Jason wrote the article $1/day… he was just breaking down the cost for you, but I can almost guarantee he wasn’t recommending just boosting 1 post for $1 dollar for just 1 day – the return on that investment is too small and not really worth it. Maybe try 1 day for $5 or 5-days for $5. The more you spend the bigger your potential reach. Hope that helps.

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  • Jon Wanderaas

    Great post. When trying to build authority in the search engines I have used Fiverr to drive traffic to my social media platforms. This was great to initially receive facebook fans, retweets, and you tube views. Now that I am over that hump I am working on getting natural traffic to my social media platforms and that is where this stuff will come in. Here is a blog post of mine on ways to increase engagement with facebook. http://www.infobarrelwritingstrategies.com/increasing-facebook-engagement/#more-211

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  • http://antoniocalero.com/ Antonio Calero

    Great post, I like the idea of promoting videos. However, when it comes to Twitter…just $4 to promote a Tweet? Looks a bit low to me…

  • http://nickyjameson.com/ Nicky Jameson

    I have boosted posts on Facebook with overall good results. I have resisted doing it often, but the truth is if you are a marketer you will need to boost and promote to be seen. I use a small $5.00 budget to boost my page. This post is a push in the right direction I think. We can no longer rely just on organic to be found.

  • Frank

    I like that this wasn’t 9 pages or a slide show. Got right to the point. Thanks.

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  • Nick Haase

    SMB are often squeezed out of the big ad spenders across all mediums. My platform, DailyHundred.com, allows businesses of all sizes to reward customers for talking about them across their social networks. Unlike Facebook and Twitter, you don’t pay unless you get results. Win-win

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  • http://www.austinmediaslingers.com/ Brad Leese

    Just chose the “Chose your Own” budget option and enter the amount you want to spend. I do $1 boosts and ads all the time and get great results. Also need to pay attention to your target audience and set the criteria that best fits your intended customers, clients or fan base. If what ever you do is available world-wide, then make sure to include other countries besides the US or your own. Need help, PM me on Facebook, always happy to help!

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  • Beantown Review

    I’ve been compiling many of the Twitter and Facebook ad posts that have been running over the past week or so into one file. Of course, this piece above made the cut. I didn’t know about the Instagram one, so it’s timely. Thanks.
    I’m seeing organic growth on FB dead or close to it for many blogs and small businesses. There’s no choice but to promote your page or post with ad $.