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  • http://www.themoonlightersguide.com/ Connie Brentford

    Really good post, Beverley. As we learned this week from Facebook, negativity breeds negativity. Most of my SMM clients are fiction authors and controversial posts on hot-topic subjects can work well for them especially, if it’s a theme in their writing. It actually draws the right folks to them but it still needs to be used sparingly to negate the soapbox effect.

  • http://kimanziconstable.com/ kimanzi constable

    I think you hit at some major points Beverly. Especially making your strategy about yourself. That’s a surefire way to turn people off!

  • http://jonpishion.wordpress.com Jon Pishion

    This is a nice article about how to make sure your twitter account doesn’t end becoming a liability for you. From what I’ve read elsewhere these types of tips tend to also apply to other forms of social media probably most notably Facebook. I’ll admit that as social media grows and our personal and professional lives become entwined and as social media makes it nearly impossible to keep these two areas separate, especially from current and potential employers that I wonder how limiting this will be on people. I keep thinking of the manuscript from The Shining and the words “all work and no play makes Jack a dull boy”. Will we get to the point that our social media profiles and accounts have to be sterile so that we don’t offend any of current or future employers, customers, and clients.

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  • barkway

    So now we’re supposed to allow potential future employers to control our free speech? Bad enough the SCOTUS thinks they should be allowed to decide female employees health decisions! What is happening to this country?

  • http://jtrader.hubpages.com/hub/How-to-Publish-on-Fanficitonnet-and-Gain-a-Loyal-Following Healthy

    Those are good points. People sometimes forget that their audience really is everyone. Everything that we write online can be seen by people all over the world and will probably be accessed on and off for years to come.

  • http://www.thinkgeeks4u.com Hiral Patel

    Tweeting way too much – what is a good number per hour? 4 to 5

    • semprini

      If you’re taking this article seriously zero is a good number.

  • http://www.linkedin.com/in/joshlight/ Josh Light

    Great list Beverley,

    The best rule of thumb I use is to treat it like real life. It’s easy when doing stuff in the digital world to forget that your conversations are public, or to ignore the common courtesy we generally extend to one another when engaging in face to face interactions.


  • http://www.MarkCz.com/ Mark Czerniec

    This is silly. Every tweet is a job interview? The only purpose of Twitter is to “grow your career”? What about honest communication? If anything should be stopped on Twitter, it’s “marketing yourself.” We have way too much marketing. Try being yourself instead.

  • LGIbb

    Can we add a number 8? Unlink your Twitter account from your Facebook page! It’s not just annoying trying to follow the link back to Facebook, but people are often unaware that others have joined in the conversation over on Twitter because you’re just hanging out on Facebook.

  • http://www.rockvillemotorstx.com/ RockVille Motors Inc

    I don’t think there is any limit if you can do 120 per day. Want to reach your target market? But with good advertising, use that 120 as much as you can.

  • http://www.forgetfulone.com Forgetfulone

    Twitter is social media. I get tired of people who try to use it for anything else. Businesses will look at your public social media accounts, but it’s ridiculous to see Twitter posts in the same light as job interviews. I agree with the person below who said it’s being used as another limit on our free speech.

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  • http://sentientobserver.com/ Lora Leathco

    I’m a little surprised to find this article on JeffBullas.com. Some of the suggestions are contradictory to Jeff’s. He admits that he tweets every 15 minutes and that it works for him. While we should use common sense and politeness, diminishing your personal voice on hot topics is unrealistic and un-American. If a potential employer is going to judge me poorly simply because I hold a different opinion on a topic unrelated to the business, then he isn’t an employer that I want to work with anyway.

    Gun control is a complex issue that will only be resolved in this country by open conversation in which many share their experiences and perspectives. It is only through intelligent people conversating civilly that we can come to a middle ground that works well for us as a nation of people. Social media gives a voice to the average American that isn’t jaded by political agenda, advertising dollars, or lobbyist. A personal Twitter account used responsibly doesn’t have to be some deadpan voice that masquerades as a resume for some potential future employer that may not ever come. Live responsibly to make a difference in your world today, for you may not have tomorrow.

  • http://www.facethebuzz.com/blog Kary Snell | Face The Buzz

    I get the point that the writer is trying to make. While I wouldn’t equate every tweet with a job interview, you’re still publishing potentially harmful information about yourself on a forum that is accessible to anyone with a computer or smartphone. I agree with the person below who suggested that we treat social media like anything else in real life. If you wouldn’t say something in public, you don’t want to publish it online, either.

  • http://joeygedgaud.com/ Joey Gedgaud

    The balance is tough and I think a few people are exempt from a couple of these rules, but great advice never the less. Thanks!

  • http://www.clippingpathbusiness.com/ Clipping Path

    Your blog is so beautiful and natural all are like your blog everyone appreciate your blog……
    Clipping Path

  • http://www.tubblog.co.uk/ Richard Tubb

    Some really useful advice there Beverly – thanks for sharing.

    No. 6 appears to be a very common mistake of both individuals and brands on Twitter – talking about yourself too much. As you point out, you can get much greater engagement on Twitter by talking less about yourself and instead focusing on sharing content of value to your audience.

  • http://www.lizmelville.co.uk Liz Melville

    Some interesting and useful points. But I tend to disagree with #1 – although I would advise caution. Asking for opinion on a mildly controversial topic of the day can be a very useful strategy in creating engagement and starting conversations with accounts outwith your usual Twittosphere. I don’t suggest stating your own opinion on the matter, but inviting comment on something is certainly not a ‘no-go’ area for me, and is something I actually advise clients to do.

  • Nick Hines

    I think you are all missing the point. Unless you are famous, your constant tweeting on twitter will probably just make you look like a twit to a prospective employer.

  • http://www.internetlocallistingsinc.com Internet Local Listings

    Yes to the controversial topics issue. It’s difficult to see why some brand would want to jump in on a gun control conversation, other than to drum up controversy in an effort to (desperately) grab for some engagement.