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  • http://kimanziconstable.com/ kimanzi constable

    Wow, the info graphic was killer Dave! It did a great job breaking down the process.

  • lghughes

    I wouldn’t say that “familiarity is the lion’s share of a consumer’s trust” since trust has to be earned. But awareness is an important first step as people do business with those they know, like and trust.

  • http://supriyadunham.com Supriya Dunham

    Absolutely brilliant infographic! I think that Step 6 is the most important in the bunch – delivering an amazing product is integral to creating ‘brand ambassadors’. Those ‘brand ambassadors’ need to be incentivized to place their positive feedback online so that others can make the choice to use your product. Rinse. Repeat. This is what is going to create staying power. Thanks for the article!

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  • Evan VanDerwerker

    Solid post, Dave. Any thoughts on the step where most prospects get held up (between “Conversion” and “Sale,” perhaps)?

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  • Romany Thresher

    Brilliant! This is THE most visual and informative breakdown of the whole online process. A step by step how to that every marketer and person in business should keep as their checklist! Thank you.

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  • http://sksmith.wordpress.com Sherman Smith

    Hey Jeff,

    This is what I needed?I have all of these different ideas in my head but trying to figure out how to put them together for a sales funnel. I’m definitely going to make an effort to come back and study this post! Thanks for sharing!

  • http://BeyondBacklinks.com Alex Chaidaroglou

    Hi Jeff,

    Amazing infographic both in content and visual representation.

    I would like to add that familiarity breeds likeness and trust (in time) based on psychology and the more familiar someone is with a brand, the more likely he/she is to convert.

    Thanks for sharing it!

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  • http://inspiringkitchen.com/ Inspiring Kitchen

    Nice job explaining this both in text and in visual format. Having just launched a business where social media is key, being able to break it down so all parties involved (consumers, brands, consumers, media) can understand it. Thank you!


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  • http://learnit2earnitwithlynn.com Lynn Brown

    Very informative and a great resource Jeff! I especially found how building rapport with my leads and connections aids in converting them to buyers. Using video has been key to getting results. I love how technology has certainly helped everyone to leverage the internet and gives any business (big or small) the same playing field.

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