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  • http://kimanziconstable.com/ kimanzi constable

    These are great examples and definitely ones we can learn from James.

  • Annaslow

    Marketing can be tough sometimes especially if you don’t know what to do.

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    • Daniel R Hodson

      You could say that about anything.

  • http://www.bloggingfromparadise.com/ Ryan Biddulph

    Hi James,

    All campaigns are super clever. #2 is great, and so telling.

    Hitting that emotional chord wakes up many first world folks. We have few real problems, Knowing this, you snap at attention and note the nature of the message, as well as the cause behind the campaign.

    All are creative and in truth, unless you’re emotionally moving folks you can’t expect to see much out of social. Selling an inspiring dream, solving some pressing problem or bringing awareness to some big issue in a creative way are all means to making an impact with social.

    I’d add that trying to go viral is the kiss of death. You can only go viral when you try not to go viral, meaning, you detach from outcomes and share something truly inspiring, and memorable. This happens when you’re not trying to be popular, but rather, you’re trying to make a difference in the world by creating from your heart and intending to send your message in an authentic, and at times, entertaining manner,

    Thanks James, great post here.


  • http://www.glu7.com/ Larissa Hadley

    Awesome 5 clever campaign for social media you have shared it will very useful for social media marketers
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  • James Timpson

    Thanks guys for the feedback, I love that social media is “free” (as Andy correctly points out it is time and often resource required so although not a direct cost there is often some financial element, but quite honestly what is completely free these days?)… Your only limitation to creating something “viral” is your imagination and creativity :)

    Ryan, I completely agree that striking a chord with your audience is paramount, that is what all 5 of the above have done in one way or another for sure.