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  • http://kimanziconstable.com/ kimanzi constable

    I can definitely vouch for social proof Matthew. I was pretty known with my target audience. Then just today my first article went live on the Huffington Post and I’m flooded with interview requests, emails and traffic. It’s crazy what social media you can get with one major place or influencer!

    • Ben Harnwell

      Congratulations on the article. Now to convert that traffic…

      • http://kimanziconstable.com/ kimanzi constable

        You’re right Ben, I’ve added a few names to my list :)

  • Swapnil Puranik

    Hi Matthew, what are your views on rebelmouse? I guess and in my previous experience that too has proved to be a good measurement tool.

  • Matthew

    I know how you feel, Kimanzi! Every time I post here on Jeff Bullas I have a few people contacting me. People trust Jeff -> he trusts me and my post -> More people trust me.
    Congrats on your success, I’d love to have a platform on Huff Post!

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  • http://www.shadeofinfo.com/blog/ Andrew M. Warner

    Hi Matthew,

    I agree 100% on the whole social proof aspect. I’m more prone to sign up for an email list that has 50K subscribers as opposed to 5K because I would think that the person with 50K is providing some quality information that people really want to read about. Social proof is everywhere and it’s getting more and more pull in the online world. And lastly, I think social proof works best when you have proof to back it up.

    Great post.

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  • http://www.bloggingfromparadise.com/ Ryan Biddulph

    Hi Matthew,

    Wonderful post because people pay attention to what other people are paying attention to. It’s funny, but more folks are influenced by peer pressure than they care to admit.

    I myself check reviews of hotels or homes before I book anywhere for my globe-trotting real estate research. After doing a quick run down of the basics, I hop right on over to the reviews. If I like what I hear, I research a bit more and contact the owner. If I don’t like what I hear, I’m crossing the place off of my watch list.

    We want to know other’s experiences with a person, or a product, before we buy in. It’s only natural. Why waste your time if you can simply access helpful, authentic reviews to help you make your decision.

    You noted in the comments section too how your interview requests and contacts jump after guest posting here. Makes so much sense because people respect Jeff, and when you partner with a respected, trusted blogger you generate serious social proof that readers respond to.

    I snag more than a few interview requests and freelance clients by commenting on authority blogs, writing mini guest posts as I share my thoughts. It’s an easy peasy way to connect with authority bloggers and build your reputation.

    Thanks for the share Matthew. Tweeting of course.


  • http://businessopportunitiesinuk.org.uk/ Harry Scott

    Thanks Matthew – great post. Something we’ve made a habit of doing is to get as many video testimonials as possible whenever we meet up with clients. No one wants to watch 20 videos, but compiling them into one summarised video, first of all gives great credibility and if done correctly tells a 5 minute story about you from 10-20 peoples different perspectives.

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  • PlainOldTruth

    “people will refer to the past actions of other when they’re unsure” — This does not make sense. It needs clearer writing.

    • http://NetCentricity.com Steve Houston

      What I believe Matthew meant was that when someone is unsure what to do – pick an unknown restaurant, buy a new product – they’re comfortable taking the recommendations of others who’ve already made that choice. For example, Nielsen’s annual Global Trust in Advertising ranks online customers reviews second in trustworthiness to personal referrals from family and friends. Powerful social proof indeed!

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  • hubbmedia

    Well written Matthew! We at Hubb Media (http://hubb.media/en) are moving in the direction of providing clients with the tools to supercharge their website by bringing social engagement on their websites. Your article gives us a a good feeling about our direction! It is important that brands who invest quite a bit on social media shouldnt neglect their websites! Bringing in social content on to the websites is the first step. In the long run the brands should move to a websites first strategy than social media first!

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