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  • http://www.bloggingfromparadise.com/ Ryan Biddulph

    Hi Luke,

    Adding value makes you stand out.

    If someone volunteers their email to you, the least you can do is to make that act of trust worthwhile for them. Over deliver. Short and sweet can work nicely, but only post short emails if your blog posts are thorough.

    If your blog posts are short, over deliver on the email side of things, or else folks will go elsewhere to get something meaty. I learned this message with my old blog, and decided to go with three, 2500 word posts on my new blog. All going nicely so far.

    The subject line makes or breaks the email. We see many different topics/approaches/techniques daily, so make yourself stand out from the email marketing crowd by inspiring your readers to click through.

    I use double figure list or tip style posts to get more clicks and opens. Some with shorter emails will use questions, or a quick How To tutorial, to make their point. Whatever your approach, keep doing what’s working and let go any email subject lines which aren’t generating clicks.

    Track, track and track your results some more, to rock out this email thing.

    Thanks so much Luke.

    Tweeting in a bit.

    Ryan

    • http://lukeguy.com/ Luke Guy

      Every comment, every post, every conversation, every tweet. The thought behind all of these must be value. As you say Ryan, Adding value makes you stand out.

      I agree 100% with this. And subject lines determine open rate on the reader’s side. This is for sure. Thanks for the valuable comment Ryan :)

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  • David Graham

    We have been following the rules you listed and have had tremendous success with our email marketing

  • David Graham

    Hi Jeff. We apply an email marketing model at Deloitte Africa which is based on the advice you provide in your article and we have had tremendous success with this approach. We segment our subscriber list by country, management category and industry and only send targeted, relevant communication, based on user’s frequency choices, which is personalised and “skimmable”, which introduces content that resonates. We follow up with persons who show interest in the content with an offer to meet or send them related articles. We have generated countless leads and significant business revenues as a result. I am excited that your thinking is consistent with mine as I published an article on the subject on LinkedIn this weekend! Regards David Graham, Digital Engagement Leader, Deloitte Africa

  • Tricia Baker

    Great blog today! Thanks!

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  • http://takisathanassiou.com/ Takis Athanassiou

    Excellent post, Luke, Very informative!

    • http://lukeguy.com/ Luke Guy

      Thank-you much Takis!

  • http://annodyne.com ANNODYNE

    Couldn’t have said it better myself when stated “it’s better
    to ask someone for their email instead of waiting for them to “like” you. I
    think we sometimes get too wrapped up in social media and implementing a new
    strategy to fight these algorithm changes on what use to be a free advertising
    platform. I personally love getting deals so being in the know of all the
    brands I follow that others won’t get elsewhere is huge. And let’s face it we
    check our emails more than anything all day long.

    • http://lukeguy.com/ Luke Guy

      I agree.

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  • http://blisspractice.org Pascal de Lacaze-Duthiers

    THAT is wicked stuff! Thank you I did notice that Jeff Bullas practices in his Newsletter what you preach here: few links & no pictures.

    I have a question: Would you say a newsletter like this will have a lower open rate because of the pictures & links?

    http://us2.campaign-archive1.com/?u=13eb080d8a315477042e0d5b1&id=d580cfe501

    (Found as an example in Brian Honigmans valuable post about Customer Relation: http://thenextweb.com/entrepreneur/2014/08/25/building-trust-with-first-time-customers/ )

    • http://lukeguy.com/ Luke Guy

      Wow. That is one long, picture and linked filled email. Yes, Google would slaughter this.

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  • http://ittechsolution.com knev

    Excellent post , how length the body of email should be ?

    • http://lukeguy.com/ Luke Guy

      This is debatable, this is based on your readers. Who are they and how much time do they have to read. I’d say 500 words is usual. But every email must be valuable itself.

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  • http://www.kenscio.com/ Poonam

    This is very helpfull article regarding email marketing works, We are following the rules what ever you suggested and now we are getting good result.
    Thank you so much for your valuble post