6 Great Examples of Facebook Quiz Marketing
Which Thanksgiving food are you? Which punk icon are you? How will you meet your significant other? Were you cool at school? Which Emoji Should You Be Reincarnated As?
The list of quizzes can go on and on as the Buzzfeed’s army of 100 content creators produce one to five quizzes every day and millions of people keep taking them.
Buzzfeed’s “What City Should You Live In?” has generated 20 million unique visitors and they says that “quizzes are smashing traffic records and generating more Facebook comment threads than any viral posts in the site’s history”.
It’s nothing new
The “Personality Quiz” phenomena is not new. It existed in lifestyle magazines (especially in women’s and teens’s titles) for decades. The social media environment & Buzzfeed gave it a push, which lead the quizzes to a totally new level.
Sherry Turkle, the MIT psychologist and cultural analyst, said
“People have always been taking quizzes, but before social media you were doing it for yourself, but now they are specifically for performance. Here, part of the point is to share it, to feel “who you are” by how you share who you are.”
So the important moment is not just taking the quiz, but sharing the results with your friends and followers.
How can your Facebook page benefit from this hype?
Facebook quizzes can bring you the desired virality and they can boost the engagement levels on your Facebook page.
Thanks to Facebook applications you have two options to execute your quiz story:
1. Personality test
This personality test application will give you the option to create any kind of personality test you want. It will be a super fun promotion of your brand or product.
Besides the fact that users will take the test and see which persona are they, they will also enter the competition (if you will execute this kind of promotion).
The “quiz type promotion” can give you a flow that will involve your fans & followers from start to finish as you can generate a unique content and use it in your posts (intro post, displaying the different personas; displaying the results in the middle of the competition; closing post).
And lastly: you can use the quiz app to test and measure your community. In this way you will use the app as a poll or survey.
They can help you make the decisions before the launch of the new product or service. With the quiz app you can crowd-source the information about the desired color of your new product or about the price of the product/service.
Involving them in the pre-launch stage is something that users will surely appreciate.
2 . Knowledge test
This knowledge test application will give you the ability to create a more “serious” kind of promotion.
The answers will be scored and at the end of promotion you can reward entrants which scored the highest number of points.
Before you start creating you quiz story!
Most important step is to find the unique connection to the brand/product/service. Be creative and explore the different possibilities and territories.
And remember that quizzes (and the results) must be be meaningful. The whole story, questions, answers and results must make people believe that everything applies to them personally. As Buzfeed’s Summer Burton said: “ For our most viral quizzes, the results have to be meaningful in some way. It’s not that they are scientific. It’s just that what they say means something to people as far as their own identity.”
Let me give you a few Personality quiz and Knowledge Test ideas to get you thinking. Although you come from other business segments there is surely a way in.
Personality quiz ideas
Just to help you get going here are some personality quiz ideas for your Facebook quiz marketing.
1. Pet shops
Possible questions: What kind of environment do you like? How athletic are you? What qualities describe you? Are you a social type of person? What animal do you like most?
Possible questions: What is her favorite color? Which ice cream she would choose? Which is her makeup style? Dresses she like. Books she read.
3. Insurance company
Possible questions: How long have you had the driving license? Pick your favorite drive. You are getting closer to a traffic lights which is turning yellow. What do you do? How do you feel when your are driving? How often do you drive
4. Shoe shop
Possible questions: Which city you’d most like to visit. Which fashion trend is your favorite. Your nails are painted in which color. What is your favorite drink? Which celebrity style do you prefer?
Knowledge test ideas
Here are some knowledge test ideas to get the neurons moving
5. Travel agency
Let’s say that you have a killer offer for Spain. Instead of talking only about the offer you can give them a Spanish vocabulary test.
6. Car company
Give them the questions from real driving tests. Things will get serious and users will see how good are they on the formal level.
What about you?
Do you use Quizzes on your Facebook pages? Do you prefer Personality quiz or Knowledge tests?
Look forward to reading your feedback and insights in the comments below.
Author: Sebastjan Pirih is a Digital Consultant at appssolut.com. He is helping companies to conquer the world of social media communication and connecting it to other forms of marketing communications.
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