3 Often Forgotten LinkedIn Tools That The Pros Use

3 Often Forgotten LinkedIn Tools That The Pros Use

There is no doubt LinkedIn has become one of, if not the most powerful marketing tools of the 21st Century. With over 300+ million members and 49% of them being key decision makers, it’s never been faster, easier and more cost effective to get your message in front of potential clients, journalist, partners and even future employees.

Whilst it’s a powerful marketing tool, in our experience of training thousands of business owners we’ve realized that very few are using it to its full potential.

There are many tips, tricks and tools that most business owners don’t know about. So many, that we could literally write a book about it. However in this article, we’re going to focus on the top 3 LinkedIn tools that the professionals use.

“FREE” LinkedIn Webinar

Over the past couple of months I’ve received a ton of emails from readers asking me to share more insight in and around LinkedIn so I’ve decided to hold another webinar with Alex Pirouz, founder of Linkfluencer.

The first one I held a few months back was well received with over 3000 people registering for the session. Click here to register

1. Hiding your connections

This feature gives you the flexibility to control how open or private you make your connections to others within your network. You can set your settings so that your connections are only visible to you or those who are also connected with you.

My personal recommendation is to make your connection private so that it’s only visible to you. This will stop competition, recruitment companies and others accessing a network of potential clients, employees and channel partners you’ve worked hard to build a relationship with over the years.

Here are the two steps to make the necessary changes.

1) Scroll to the upper-right hand corner of your LinkedIn profile, in the drop down menu select: Privacy & Settings.

LinkedIn Privacy & Settings

2) Then click on the link “Select Who Can See Your Connections” and from there choose the option: “Only Me” When this is done, save your changes.

LinkedIn Who can See Your Connections

 2. Becoming anonymous when viewing other people’s profiles

For any number of professional, legal, personal, or other reasons, you may not want other LinkedIn users to know you are viewing their user profiles. Sometimes you just need to be an anonymous viewer.

By default LinkedIn sets up all profiles to report their LinkedIn user name and headline to every other user profile they have viewed, unless the viewing user has specified otherwise.

LinkedIn shows this information in the viewed user’s LinkedIn notifications screen and on the Who’s viewed your profile screen.

LinkedIn Who's Viewed Your Profile

To change your settings go back to your Privacy & Settings section of your profile, select the link: “What others see when you’ve viewed their profile”. A pop up that looks like this will then appear:

LinkedIn What Others See When You've Viewed Their Profile

Select the degree of anonymity you want to present to other users than click on the Save Changes button. By using this screen, you can change your viewing privacy settings between total, partial, and anonymous identification as you please.

Make sure to change this feature back to the default settings when you’re finished investigating, especially if you are reaching out and connecting with people given the likelihood of a new contact connecting with you is far greater when they see that you have viewed their profile.

3. Deleting, editing & managing your endorsements

One area of your LinkedIn profile that is extremely important when building your online portfolio is your Skills & Expertise section. In a nutshell, it’s a “point and click” way to endorse someone, or to have someone endorse you. It adds tags that make your profile more easily found by search engines and LinkedIn searches, and provides a consistent set of search terms.

I can’t tell you how many profiles we come across every week that have 10, 15, 20 and sometimes up to 50 skills and expertise endorsed within their profile. Not only does this make your profile look messy it also shows that you are a generalist not a specialist.

LinkedIn Skills section

(Here is an example of the skills I have listed on my profile)

While LinkedIn allows you to list up to 50 skills, my recommendation is that you should only have 3-5 skills and expertise listed on your profile, don’t accept anything outside of these skills and delete any existing skills listed within your profile.

Now before you do this you may want to do some research online along with speaking to some of your clients to get a good understanding of what skills or expertise your target market are looking for in an expert within your field before inserting them into your profile.

When you have your skills and expertise ready, simply hover over the profile tab and select “Edit Profile” in the drop down menu. Then scroll down to the skills and expertise section of your profile and click “Edit”.

LinkedIn Edit Skills

LinkedIn Profile Edit Skills section

Within this section you can remove any endorsements you no longer want, add new skills you want to be endorsed for, manage the endorsements you’ve received within each particular skills or expertise and much more!

LinkedIn Skills & Endorsements Settings

When you are finished updating this section be sure to click on “Save” to ensure all your changes are updated. If you don’t see this section within your profile it simply means you haven’t yet received any endorsements.

Author: Alex is an entrepreneur and founder of Linkfluencer, the world’s leading online community for LinkedIn training. He loves playing basketball, travelling and covering the latest stories on entrepreneurship. Connect with him on LinkedIn and Facebook

“FREE” LinkedIn Webinar

Over the past couple of months I’ve received a ton of emails from readers asking me to share more insight in and around LinkedIn so I’ve decided to hold another webinar with Alex Pirouz, founder of Linkfluencer.

The first one I held a few months back was well received with over 3000 people registering for the session. Click here to register

Free Webinar On LinkedIn




  • http://fr.linkedin.com/in/cyrilbladier Cyril Bladier

    One thing to add is that when you become anonymous, and don’t have a premium account :
    1) You lose your statistics hisrtory.
    2) It disables your profile statistics.

    Cyril Bladier

    • http://jeffbullas.com Jeff Bullas

      Thanks for that update Cyril! :)

  • http://www.wecareplanet.com/ Saifi Rizvi

    Thanks for providing such valuable facts about linkedin.

  • http://keenblogger.com/ Siva

    This is super cool stuff, that you’ve shared about tips of LinkedIn. I don’t know much about of it and now I got some tricks that actually helps me to explore myself in LinkedIn. I’m really inspired that through Linked In also we can get so many shares for our posts. Some time ago, I created a profile in LinkedIn and hand some connections, but don’t know how well that it was important for my business.

    Next task is to check Linkfluencer and need to discover about the steps for Linked In Mastery.

    Have a great day,

  • http://www.weboutsourcing-gateway.com/ Web Outsourcing Gateway

    Thanks for this post. Really insightful.
    Just a thought.
    Why do you need to hide your connections? and so when visiting a person’s page in Linked in? Is there any bad effects in here? Thanks

  • http://www.pvariel.com Philip Verghese Ariel

    Hi Jeff,
    Very informative post, though I am at LinkedIn for a long time, since Google’s Knol time. I was not aware of these facilities at LinkedIn. I was not much active there for sometime and now I do take time to visit the page, These tips Top 3 LinkedIn tools that the professionals use is really worth trying. I am sure this will be a wonderful information to many at LinkedIn. I am bookmarking it for my further reference.

    Thanks for sharing this valuable information.
    Keep informed,
    Best Regards,
    ~ Philip

  • http://www.paulallenmedia.com Paul Allen

    Why would you join a networking site such as Linkedin and then become anonymous? Disappointed Jeff, to see someone with your reputation recommending such anti-social anti engagement tactics. Furthermore it is my experience, when you super-serve channel partners and clients properly, they will not leave you no matter how public or private your connections settings are! In any case, a simple Google search will identify them anyway!

  • Jennifer Bulman

    Jeff, I love your advice and recommend your blog to all my clients, However, I am disappointed that you recommend hiding your connections. The way to prevent recruiters from harvesting your connections is to not accept connections from recruiters, or at least not from recruiters you don’t have a relationship with. To hide your connections is to say that you want to take advantage of the network and *my* connections, but you are not willing to reciprocate. (It may be that we swim in rather different ponds.)

  • sonibvc

    I am sorry but this is a very shallow article. There are a bunch of things you can do using your linkedin account. A big thing that for some reason most people do not use is Tags. It can get a bit tedious if you have too many contacts but there are third party tools like http://www.dux-soup.com Also, most people do not know that you can message ANYONE for free (regardless whether they are your 1st, 2nd or 3rd) as long as they have a Premium Account and have not changed their privacy settings (more than 87% of people have not). This again can get tedious and for that I use http://www.linmessages.com

    There are so many tips, tricks and 3rd party tools for Linkedin, you can write a book!