6 Tips to Create and Publish a Killer Article on LinkedIn

6 Ways to Create and Publish a Killer Article on LinkedIn

In February last year, LinkedIn gave every member in the U.S. the ability to publish posts on LinkedIn – and the response was swift and enthusiastic. In fact just recently, LinkedIn reached more than one million posts.

Now since LinkedIn wants each one of more than 330 million members to be able to share their insights with other professionals across the globe, they’ve taken another big step toward that goal as they expand the ability to publish on LinkedIn to all members in English-speaking countries.

That’s 230 million users around the globe who can now tell their stories, show their expertise, and express their ideas on LinkedIn.

In the USA the statistics are compelling.

  • 212 million business leads generated
  • 8 out of 10 LinkedIn members drive business decisions
  • LinkedIn member’s average income is $86,000 (which is 23% higher than the US general population)

LinkedIn publishing

Infographic source: Designinfographics.com

Becoming a publisher on LinkedIn can be a powerful way to reach your target market and generate new leads. The new platform promises to match the blog’s topic with users who share an interest in that particular vertical.

It also gives you greater exposure to your current network given every blog you post is distributed to their news feed and displayed within their notification settings located at the very top of their LinkedIn profile.

If your contacts like the article and decide to share that on LinkedIn, Facebook or Twitter, this will not only create greater exposure but those who aren’t connected with you; may like your work that much that they end up “FOLLOWING” you to receive future posts helping you create a following of raving fans for years to come!!

My blog post results so far:

  • Appeared on the homepage of LinkedIn 4 times now
  • Reached over 128,000 blog views and 1000 comments
  • Shared more than 20,193 times
  • Generated over 430 leads
  • Increased my following by an extra 2,300

Here’s a screenshot of a few articles I’ve written:

LinkedIn articles

How to know if you’ve been approved to publish

To know whether or not you’ve been approved to start publishing content, simply go into your LinkedIn account. If you’ve been approved there will be a grey pencil icon on the status box at the top of your home page as illustrated within the image to your right.

pencil icon on linkedin

If this pencil icon is not displayed, it means that they have not rolled out the publishing feature to your account. Not to worry, simply email their customer service team and request an upgrade to your profile so you can start publishing on LinkedIn.

Publishing your blog is real easy

Simply go to the home page of your account, hover over the pencil icon I showed you earlier. When you do this it will reveal the text “create a post”.

Once you’ve clicked on the link, it will then direct you to a page where you will see a blank blog post ready for you to populate with your headline and main copy.

Start by thinking about your headline! Make sure it’s short, sharp and compelling. Once you have your headline figured out, go ahead and write your copy. I find generally anywhere between 500-700 words is a good length.

LinkedIn publishing platform

Given that any content you publish on LinkedIn is going to be associated with your profile (and be visible to your network), you will want to ensure that the content you publish on LinkedIn is of the highest quality. Your LinkedIn profile, after all, is your professional online identity. That means your reputation is at stake. Don’t publish anything that could jeopardize or harm your reputation.

Plus the better the content and the more compelling your headline, LinkedIn may end up featuring your article on one of the categories within the “Pulse” network or better yet feature it on the home page giving you visibility to over 300 million members worldwide.

6 tips to implement before publishing

Here are the top tips to create and publish a killer article on LinkedIn.

1. Best dates and times: Generally I have found Sunday, Monday and Tuesday morning between 8am-9am is the best times to post. I should note that these times are based on AEST, you may want to test out your own time zone to see what works well for you.

2. Importance of quality content: I touched on this briefly before but the better and more valuable your content the greater impact you will make on your existing and new followers.

3. Preview your content: Before publishing your post always make sure to preview your work. This will allow you to see whether or not your text are aligned with any pictures or videos you have inserted, if heading are properly spaced out, and if your article is properly laid out, etc.

4. Include videos & images: Break up your text with images and videos so that people don’t get information overwhelm when they first visit your blog. Always make it a habit of listing a few tips or provide a how to guide within a section of the blog. Most people will skim through your article, so this is a great way to provide quick rich content.

5. Ask questions: Doing this demonstrates your genuine interest in feedback. It also makes it an interactive opportunity that encourages participation. Simple questions like “do you agree?” or “how have you seen this done?” are a call to action that can start the ball rolling.

6. Check the analytics: LinkedIn gives you great analytics to show you the success of your articles. This gives you a great opportunity to pay attention to which types of articles are getting the most views, comments, and social shares.

Following the same suggestions listed above, below is a screenshot of a blog I wrote on LinkedIn. Within 1 hour, it was featured on the home page and stayed as the top story within the “Entrepreneurship & Small Business” category of LinkedIn’s Pulse network for an entire day helping me reach over 9,000 views and over 100 comments.

LinkedIn article that made it on the homepage

Now that you know what steps are required to start blogging on LinkedIn, hopefully its inspired you to get your next article out there for the whole world to read.

You never know, you’re post may start that conversation with your next investor or business partner; it may get you noticed by others in your company or industry and help enhance your reputation as a thought leader. But most of all, it may simply help others.

Whether you’ve just written your first post or have a few under your belt. I’d be interested to know what strategies you’ve implemented on LinkedIn to grow your following and engagement with that audience.

Author: Alex is an entrepreneur and founder of Linkfluencer, the world’s leading online community for LinkedIn training. He loves playing basketball, travelling and covering the latest stories on entrepreneurship. Connect with him on LinkedIn and Facebook

 

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Comments

  • Sarbjit Bazad

    Nice article.very informative information
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  • http://www.shermansmithblog.com/ Sherman Smith

    Hey Jeff,

    I remember when they opened up publishing posts to their members last year, but I pretty much overlooked this since I share my blog posts there. But I’ve been getting a lot of request from other members that want to connect with me.

    Just last week I read a blog post in LinkedIn of a fellow blogger who specializes in SEO. I found it through kingged.com and I really like the format and layout it was in besides the extra value that was in it.

    The statistic can definitely convince anyone to start posting in LinkedIn. If members in general are driving that much business and their average income us 23% higher than the average person than the US population then that says a lot of and in itself of what LinkedIn has to offer!

    Thanks for sharing Jeff! Have a great weekend!

  • anyaerp

    If I have a good post, my challenge is deciding if I should post it on my own blog, or on LinkedIn? I am so tempted to post the same content twice but I know that is not recommended. How do you decide where to put your content? (if you don’t have resources to just write more).

  • Jkoczela

    LinkedIn’s Pulse is such an untapped resource. It’s one of the best ways to get visibility on LinkedIn now. Thanks so much for sharing exactly how to utilize it.

  • http://winmoneyonline.info Yunus Khan

    That is wonderful information but if you help me increase the number of follower on google plus and facebook and it is like heaven for me.

    Currently, I am working on my website http://winmoneyonline.info and work with click bank and google adsense as a newbie.

    What is you suggestion to start my carrier as a blogger?

  • Claire-Emilie Lecocq

    Hey Jeff, I have a question for you. Does publishing blog posts on Linkedin actually drives traffic to your website? I’m always torn between publishing on my blog and sharing the link on Linkedin, and directly publishing on Linkedin. Or maybe both?

    • http://eurodress.co.nz Roland

      I’ve got the same question. This blog post is not on LinkedIn, so how did Jeff get traffic to his site by posting on LinkedIn?
      For our web shop I’ve started a blog (http://eurodress.co.nz/blog), with professional topics, so this is suitable for LinkedIn. Copying it to LinkedIn would mean duplicate content, which I want to avoid. But I do want people to visit my blog on my website…

      • http://jeffbullas.com Jeff Bullas

        I get traffic because I share it on LinkedIn to my connections. Also don’t worry about posting to LinkedIn after you have published it on your site. Google is smart enough now to know that you posted it first!

  • Robin S

    Well, you are a familiar name and have a large following so you are going to get 9,000 views if you just sneeze on the keyboard. But great tips, non the less.

    • http://jeffbullas.com Jeff Bullas

      Thanks for the comment Robyn. Yes, I have been known to sneeze :)

  • Robin S

    Don’t like my comment eh? Well I guess I can cancel my email and social followings for the last 2 years then.

  • https://twitter.com/lrpbyzard Luis Rondón Paz

    hey JEff! thanks to a friend i was able to get your book “Blogging the Smart way”, im reading with very slow time because im very busy in here looking for extra jobs, See i live in Cuba and i also studying at university. was quite good this article. wish me look in future because i have plans to do what i have read until now in your document. Abrazos Habaneros.

  • John Malcom

    Great infographic! I had good experience using this service to get my article ranked on LinkedIn: http://mohrpublicitycart.com/shop/how-to-get-views-likes-and-new-traffic-for-your-linkedin-article/