New Facebook Tool: How To Use It To Convert Comments Into Sales

New Facebook Tool: Learn How To Use It To Convert Comments Into Cash

In 1995, authors, experts and influencers sold $10 million worth of eBooks through Amazon. 18 years later that number has grown to $1.6 billion.

Despite the growth, something is changing…

As sales volume grew, authors began looking for new ways to sell their content without relying on the iron fist of Amazon as evidenced by the Hatchett vs. Amazon feud of 2014.

Influencers, experts and authors are becoming more savvy with online marketing and have built their own email lists, Facebook fan pages and Twitter accounts. They felt they needed to get more control.

This provides the online distribution that gives you the control without just relying on Amazon or other paid media and platforms. But the biggest challenge for marketers is not just building a tribe on social networks and growing an email list but converting that traffic and attention into real revenue that is measurable.

Want to sell your products on Facebook?

There is now a new tool that helps you gain more control by turning your comments into sales using Facebook. You can sell or presell your digital products such as ebooks by using a new tool.

This is the Heyo Cart (heyocart.com).

Heyo Cart allows authors, experts and influencers to sell to their Facebook fans by asking their fans to simply comment “buy” to purchase.

HeyoCart

How are some of the experts using this Facebook tool?

Best selling authors like Kim Garst, influencers like Cindy Ratzlaff and experts like Carrie Wilkerson are converting Facebook fans to buyers using Heyo Cart.

In a recent A/B test conducted by author and info-marketer Sue Zimmerman, Amazon and Heyo Cart were both put to the test. Sue posted her latest eBook for sale on Amazon and also to her Facebook page using Heyo Cart to see which would drive more sales.

On Amazon, Sue sold 15 copies, earning her $106.76 over the first 10 days.

Using Heyo Cart, Sue posted on Facebook and sold 95 copies, earning her $591.05 in the first 10 days.

HeyoCart-CaseStudy

The reason Sue saw such success with using Heyo Cart as opposed to Amazon is simple – her fans commented buy and she made money,” said Nathan Latka, CEO of Heyo Cart. “With Heyo Cart the traditional sales funnel is eliminated. Buyers don’t have to click any external links.”

Sue was also able to capture her new buyers’ information through the Heyo Cart reporting dashboard.

An additional benefit we gained from using Heyo Cart was that it gave us the ability to collect the email addresses and names of our buyers. This made it easy to put them into our CRM like HubSpot, InfusionSoft or OntraPort for future up-selling and content marketing,” said Zimmerman…Amazon doesn’t do that.

What’s the best price point?

According to internal data from heyocart.com gathered in Q1 of 2015, the best price point for authors and influencers to sell eBooks and other digital content on Facebook is $9.00. This was based on a sample size of product prices shown to one million people who are fans of authors’ and experts’ Facebook pages.

There is an enormous opportunity for authors, experts and influencers to sell digital products to their consumers inside of Facebook,” said Latka. “This is where consumers spend their time and it’s where they’ll buy.”

As authors and experts look for ways to share their content, make more money and gain popularity, Latka anticipates this trend toward social commerce to grow exponentially. “Total transaction volume done on social media networks on both mobile and desktop will surpass $40 billion by 2025,”

If he’s right, Heyo Cart (heyocart.com) might be the next Amazon for authors, experts and influencers.

If you’re a reader of my blog, click here to try it for free. 

Listen to this post as a podcast

Podcasting provided by Odovox.com

Comments

  • Thomas

    This may take some time to get the confidence of your audience to purchase. It just may be too forward thinking for the average consumer. They don’t trust Facebook to buy within Facebook.

  • Thomas

    Did Sue Zimmerman boost her post or spend any money targeting the Heyo ads?

  • http://www.writeontrack.ie Lorna Sixsmith

    I must give this a go – so how much did she spending in boosting the post? $100??
    I’ve 1000 fans on my book fb page but get good interaction from them.

    • nathanlatka1

      $10, you should try it out :)

  • http://coachgrazina.com/ Grazina Ajana Szewczyk

    Do they use PayPal or only credit card? And there’s no Contact Us button on their website, difficult to find any support in case you want to ask a question until you dig into Terms of Service. That’s bad practice.

    • nathanlatka1

      call me, Im the founder. 7034312709

      • HaveToDiet

        Hello Nathan, problem is that I’m from Romania, and unfortunately stripe.com it’s not active for my country. Is there any other way I can make my Heyo Cart account? Please let me know!

  • http://www.navdsolutions.co.uk/ Bruce Anderson

    Your writing is actually outstanding. I actually enjoy the way you made
    your own views so clear. You must have executed lots of research to
    arrive at these specific conclusions.

  • Lutz Barz

    FB is irrelevant for anything more than a syllable in length given the defective attention span of its users.