12 Common Misconceptions about Content Marketing
I don’t know everything about content marketing – no one does. Sometimes we are tempted to think we do but when the truth comes home there is always a lot more to learn about content marketing’s role on the social web. The concept is constantly evolving and we content marketers will strive to perfect it [...]
Is your Content Boring? 8 Types of Content Every Business Should Consider Publishing
Ever sat down at a dinner party and after a few minutes of conversation the guest opposite you started yawning? Is your content boring? Most of us have been brought up on a diet of vanilla text and photos and sometimes forget that the online publishing world is now multi-media rich. If you really get [...]
A Powerful Tool to Curate and Create Great Content that Google Loves
Most progressive and “cool” companies and brands have embraced social media. They created a Facebook page, a Twitter account and even have a YouTube channel. If they are real marketing pioneers then they may even have learned how to spell Instagram and know that “pinning” is not just something done by the grannies at the [...]
How to Unleash the Power of Content
There is a war going on but you maybe haven’t noticed. It is a battle for eyeballs and Google attention. It is a content war where the best rises to the top. Readers and viewers vote with social signals such as retweets, plus ones on Google+ and Facebook likes and shares. The Web landscape has [...]
7 Tips and Tools to Stop Content Thieves in their Tracks
Are you sick of people copying your content without your permission or attribution? I am sure you are… Plagiarism has been an issue on the web for years and with every new generation of bloggers come another group of lazy people who are prepared just to copy your content and then paste it all over [...]
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