How To Advertise On Google – Infographic
Tweet Advertising your business on Google is a fast way to grow traffic to your website, blog, online store and ecommerce venture. Google Adwords campaigns can be used to drive people to landing pages where you can capture emails and customer data that can be used for email marketing. Ranking in the number one position [...]
Is the Best Digital Marketing Earned, Owned or Bought?
Tweet Marketers, CMO’s and business owners have so many digital marketing options to promote their brand and make ideas spread that it can make their head spin. Do you advertise on Facebook, start a blog, jump onto Twitter, produce a viral video or optimise your website for search engines? Social media marketing is sometimes seen [...]
What Is Your Company’s Digital Marketing IQ?
Tweet There is a continuing disconnect with people’s personal use of the internet and how they then apply digital marketing to promote their business. The company CEO will use Google for researching and buying a new car but when it comes to optimizing his web site for ranking high in Google he struggles to see [...]
How To Create And Promote Your YouTube Video In 8 Simple Steps
Tweet YouTube is serving up more than 200 million videos daily to smartphones and other internet linked mobile devices according to a recent news announcement. YouTube is a great way to introduce your company to your market, entertain and interview people in your industry amongst many other uses which are only limited by your imagination. [...]
The Top 4 Digital Marketing Tactics You Ignore At Your Peril
Tweet In the past marketing was easy. You advertised in the yellow pages, you sent letters and catalogs using direct mail, cold called and you placed ads in trade magazines and local newspapers. If you were a larger company you used television, radio and national newspapers. It was known, comfortable and expensive. The arrival of [...]
5 Ways To Market Your iPhone App Like A Digital Samurai
Tweet Are you forgetting to market your website and online store to billions of people on a platform that is growing faster than the web itself? The mobile internet is a trend that cannot be ignored. The Apple iPad is the fastest selling technology product in history and it is projected by 2015 that over 10 [...]
How Much Is A Facebook Fan Worth To A Company?
Tweet Facebook has been recently discovered by retailers as a valuable marketing tool that allows them to engage with their customers. Two years ago it was a website for college students to connect, it is now a 800 pound marketing gorilla with 600 million users and is used to promote specials deals, find out what [...]
10 Things You Should Not Ignore In Your Digital Marketing Strategy
Tweet Marketing is moving from analog to digital and many well established companies have not woken up to this and are still persisting with what was the “tried and true” but is now becoming the expensive and ineffective. There are essentially 3 elements that have emerged in the last decade that have brought us to [...]
12 Principles Of Social Media Marketing
Tweet Social media marketing is changing the marketing landscape so fast that companies are struggling to adapt their strategies and tactics. What worked in 2001 or even last year is becoming less and less effective. Planning to publish a PR article in six months with traditional print media could mean completely missing the marketing window [...]
Is Social Media Creating A Digital Tipping Point?
Tweet The world in which we live would hardly be recognised by someone who lived and died half a century ago and who may have caught a glimpse of the television generation. The children born in the 90′s have only known a world where the Internet was a natural part of their day to day [...]
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