How to Create a Perfect Facebook Promoted Post that Doesn’t Break the Rules
If you’re a social media marketer or advertiser, the odds are that you have run into trouble with getting your company’s ad approved on Facebook’s self serve advertising service. This is due to Facebook’s 20% rule, which means that any promoted page posts through their services will need to include no more than 20% text. [...]
Why Chasing Facebook Likes is Not Clever Social Media Marketing
A few years ago I was invited by a friend of mine, who was a crop dusting pilot, to visit them on their farm. Graham is a very experienced pilot and had flown missionaries, doctors and nurses around the jungles and mountains of Papua New Guinea. He knew how to fly. Small planes, big mountains [...]
What Happened to Your Facebook Page’s Reach?
If you’ve been keeping an eye on your Facebook page’s reach metrics, you may have noticed some changes in what you’re seeing and who’s seeing you. In February, Facebook announced they had killed a bug which had been affecting the way reach had been reported within insights since last September. Actual reach was never affected, but the way it [...]
5 Great Examples of Calls to Action for Your Facebook Cover Photo
Facebook keeps changing the rules. Some of us will love them, others will tear their hair out and wring their hands. There will be those who complain and scream at the moon. So what are the new rules, guidelines and policies that Facebook wants you to embrace? In essence you are now allowed to include a [...]
How to Get More Likes on Your Facebook Page – Infographic
Everyone wants to be liked. This was first felt in the schoolyard. It meant being invited to hang out with the popular gang. It was noticed when you were offered to attend “that” all important birthday party. When college came around it was being selected to be on the football team, chosen for that all [...]
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