Four Smart Strategies to Help You Engage With More of The Right People on LinkedIn
If you’re on LinkedIn, you’re a member of the world’s largest business networking site for professionals. With over 200 million people using LinkedIn you need to find ways of building relationships with the right people so that you can make good use of this platform. Of course, the first thing you need to do is [...]
Personal Branding on LinkedIn: 10 Mistakes to Avoid
LinkedIn is a fantastic online business networking platform for professionals. It has almost become the default global network for all serious business people to connect, engage and share ideas due to its sheer size with over 175 million registered users. From day one it was set up for the express purpose of providing an easy [...]
Should You Invest in LinkedIn and Forget Facebook?
Marketers everywhere are trying to discover how to monetize social media. But some social media sites can’t even make money from their own users. Facebook has been in the news recently for failing to live up to its business promise. LinkedIn, however, has performed remarkably well in the same difficult sector. It has announced quarterly [...]
How American Express is Integrating Social Media into its Marketing DNA
I remember my father gently chiding my grandfather as to his conservative approach to life. My grandfather was brought up when the world changed ever so slowly and never lived to see the mobile phone or the internet. He was a man who was very slow to adapt to change, which was common for his [...]
How to Harness the Power of LinkedIn – INFOGRAPHIC
A presentation on the topic of how to cook a chocolate tart is going to “bomb”at a cheese maker’s convention. It will be the wrong audience for an interesting topic, but the cheesemakers didn’t pay $1,200 for a conference ticket to hear information about “Tarts”! A paying participant at a car dealer expo will want to [...]
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